sh404SEF, SEO and Analytics, JoomlaDay South Africa, Cape Town 2011

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sh404SEF talk from Yannick Gaultier at JoomlaDay South Africa 2011, in beautiful Cape Town

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sh404SEF, SEO and Analytics, JoomlaDay South Africa, Cape Town 2011

  1. 1. sh404sef,seo and analytics JoomlaDay South Africa 20.08.2010
  2. 2. Whats the plan ?a - What are we talking about ?b - A quick timelinec - Why would you use it ?d - Basic featurese - Recent additions 2
  3. 3. Questions1 - Using or have used sh404SEF ?2 - Familiar with URL rewriting and SEO ?3 - Collect site analytics data? 3
  4. 4. a - What are we talking about ? a Joomla 1.5/1.6/1.7 extension adds SEO features fix SEO issues improves security 4
  5. 5. a - What are we talking about ? Contact info Home : anything-digital.com/3w Support : anything-digital.com/34p F.A.Q. : anything-digital.com/3u Manual : anything-digital.com/3h 5
  6. 6. b - A quick timelinelate 2005build personal sites, want multilingual SEF urlsmodify 404SEFxlate 2006publish hacks on forums 6
  7. 7. b - A quick timelineearly 2007dedicated support site (1st june 07)lots of new featuresearly 2008 native Joomla 1.5 (jan. 2008)650 downloads / day5000+ forum members 7
  8. 8. b - A quick timelinesept 2009becomes GPL commercial (loose 230+ reviews!)Anything Digital sales partnershipsept 2010development back on track, new featuresorganized support 8
  9. 9. c - Why would you use it ?more detailsWhat it does: anything-digital.com/ykWhat it doesn’t: anything-digital.com/k3x 9
  10. 10. c - Why would you use it ?SEO results better SEF urls (ranking, backlinks boost) largest number of plugins in the Joomla worldbetter page titles, hx tags, read more linksduplicate contentshurl (backlinks) ( 10
  11. 11. c - Why would you use it ?SEO resultsanalytics dataanti-spamtable-less joomla output (1.5x only)detailed 404 logs (time, I.P., user agent) 11
  12. 12. c - Why would you use it ?user friendlinessnice urls, speed (rejected attacks)shurloutgoing linksanalytics data 12
  13. 13. c - Why would you use it ?improved securityurl check, XSSanti-floodinganti-spam (Project Honey Pot)IP, user-agent white/black list 13
  14. 14. d - Basic features: SEF urls Search Engines Friendly urls today : Friendly URLs for people for search engines largest # of plugins to support 3rd-party components (Yes, still very much for search engines) 14
  15. 15. d - Basic features: SEO Search Engines Optimization complex, many factors on page, off page (backlinks, age,...) sh404sef : on page optimization (and also off-page!) #1 factor : page title, not SEF url (seomoz) 15
  16. 16. d - Basic features Installs like any extension Upgrades keep all data Default settings are usually OK review settings before enabling! 16
  17. 17. d- Basic featuresEnabling with default settings :SEF urls have /index.php/ (dont require .htaccess)most important seo improvementsmost important security checks 17
  18. 18. e – Recent additions: shurlshurl, joomla own tiny urlsauto-create short urls shurl generated: k206 18
  19. 19. e – Recent additions: shurluser requests : www.mysite.com/k206sh404sef 301 redirects to www.mysite.com/best-SEO-practices.htmlput /k206 on your business cards,leaflet, printed ads, tweets, speakover phone 19
  20. 20. e – Recent additions: shurldont rely on 3rd-partyusers know to which site they gobefore clickingSEO backlinks boost 20
  21. 21. e – Recent additions: 404 page404 error page matterskeep users on your sitehelp them find what they wantJoomla handling: room forimprovement 21
  22. 22. e – Recent additions: 404 pageJoomla! may returns code 200 22
  23. 23. e – Recent additions: 404 page Better than 1.5, but not enough 23
  24. 24. e – Recent additions: 404 page Help user Keep user on your site 24
  25. 25. e – Recent additions: mobileeasy support for mobile users 25
  26. 26. e – Recent additions: AnalyticsSEO is measuring thingsmany Joomla users dontmake it easymake it betterChoice: Google Analytics 26
  27. 27. e – Recent additions: AnalyticsCollect analytics dataFlexible, easy 27
  28. 28. 28
  29. 29. e – Recent additions: Analyticsmanager: more powerful 29
  30. 30. e – Recent additions: bettercollect more data than G!more to come (separate extension) 30
  31. 31. e – Recent additions: Canonicalautomatic handling of rel=canonicalVirtuemart, Flexicontentalso in headers, for PDF 31
  32. 32. FIN(the end) 32

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