The document discusses how to effectively teach marketing research online, noting the challenges of teaching statistical analysis to students with weak math backgrounds, and emphasizing the use of online tools like Adobe Connect and Meeting Rooms to provide examples, hold office hours, and facilitate group work and discussions. The author also details their approach for an online marketing research project which has students design their own surveys and analyses with individual and group components, providing feedback and support.

1. Title V Symposium
My Favorite Online Teaching Tool
Dr. Jun Yang
The University of Houston Victoria

2. What have I learned?
I have learned a lot from the Title V Distance
Learning Academy

3. What have I learned?
Or some of the other Virtual Meeting tools

4. My Favorite Online Teaching Tool
My Favorite is …

5. How to teach Marketing Research Online
This is a big challenge
• This course is offered completely online.
• Statistical Tools are necessary for the data analysis part.
• Students often have weak statistics background.
• Even if the instructors offer detailed examples, students still
have difficulty to fully comprehend the concept.

6. How to teach Marketing Research Online
We should not assume the students will
understand the statistical procedure by reading
the slides

7. How to teach Marketing Research Online
A tough Job
• Slides Presentation: Adobe Connect
• Examples:
•http://breeze.uhv.edu/p67085616/
• Adobe Meeting Rooms: Office Hours & Group Discussion Room
• Additional Handout: Excel Manual & Additional lecture notes
(such as brand switching matrix and coding)

8. Marketing Research: Online Project
Project
• Each group formed their own research questions
• Each Group designed their own questionnaires and coding
scheme.
• Each student conducts his/her own Analysis (Individual
Report)
• Provide detailed feedback and guidelines at each stage.
• By using their own survey, I give them detailed instructions
on how to conduct analysis.
• Provide lots of examples in the ‘project’ folder.

9. Students Feedback
“ I can't begin to tell you how great you've been as an instructor
this semester. This was the most challenging of my courses,
but also the most fun and rewarding…
I did finally figure out how to get some form of data analysis
available, but it only gave me the option for linear regression. I
hope that the project can show even half of what I've learned.
Thank you again!”

10. Students Feedback
“ Dr. Yang was extremely helpful with answering questions and
providing extra notes and power points to help students fully
understand objectives.”
“The professor had many methods to help the students with
the material, i.e. PowerPoint, lectures, email, etc.”

11. What‘s next?
I am introducing a simulation game into my Strategic Marketing
Management course this semester . This is a very comprehensive
and demanding project.
I plan to use Adobe Presenter to give students some hands-on
experience.