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Internet in Russia
Russia
Population: 142.9 million

Cent
re
26.9%

North
West
9.5%
Ural
s
8.5%

Volg
a
20.9%

South and
North Caucasus
16.3%

Source: RIA Novosti, 2011

Sibe
ria
13.5%

Far
East
4.4%
Internet Audience Growth
Year-over-year growth dynamics of the monthly, weekly and daily
internet audience (users over 12 years old), by year
60

50

40

monthly
weekly

30

daily

20

10

0

20
04
20
05

Source: www.runet.ru

20
06
20
07

20
05
20
06

20
07
20
08

20
08
20
09

20
09
20
10

20
10
20
11

20
11
20
12

Spr
Sum
ing
mer
201
2012
2

Fa
ll
20
12

Winte
r
2012–
2013

5
Global Internet Audience, millions
Russia is world’s 6th by number of internet users

China
USA
India
Japan
Brazil
Russia
Germany
Nigeria
UK
France

Source: www.runet.ru

6
Yandex is the largest
player on Russian
internet market
Top Internet Sites in Russia
27.5
25
24
.1
18.
6
16.
7
4.
4
4.
1
3.
3
2.
9
2.
8

Source: www.runet.ru, September 2013

Yandex.ru: 32 projects
Mail.ru: 31 projects
Vk.com
Android.com, Blogspot
(com+ru), Chromium.org,
Feedburner.com, Google
(ru+com), Panoramio.com,
Odnoklassn
Sketchup.com, Youtube.com
iki.ru
Mediawiki.org, Wikibooks.org,
Wikidata.org, Wikimedia.org,
Wikimediafoundation.org,
Wikinews.org, Wikipedia.org,
Wikiquote.org, Wikisource.org,
Facebook.co
Wikiversity.org, Wikivoyage.org,
m
Wiktionary.org
Avito.ru
Anekdot.ru, Autonews.ru,
Biztorg.ru, Cnews.ru,
Finolymp.ru, Informer.ru,
Ivd.ru, Kompaniyagoda.ru,
Kupongid.ru, Kvotvet.ru,
Loveplanet.ru (сайт),
Fotostrana.
Narodnayamarka.ru, Qip.ru,
ru
Rbc.ru, Rbc.ua, Rbcdaily.ru,
Readme.ru, Relax.ru, Salon.ru,
Smotri.com (сайт), Tvidi.ru,
Utro.ru, Vnegoroda.ru

8
Yandex Audience
57 000 000

per month

54.5 %

45 000 000
per week

43.4 %

27 800 000
per day

26.3 %

% of all online population in Russia

Source: TNS 2013, September

9
Yandex beats Russia’s most popular TV channels by daily audience

Jan. 08

Source: Yandex Metrica, TNS

Jan. 09

Jan. 10

Jan. 11

Jan. 12

Jan. 13

Jan. 14

10
E-commerce in Russia
Russia’s Online Retail Market

15 bln USD in 2013 year
27.4 million shoppers
More than 30% annual growth

Source: Cushman&Wakefild,
2013

12
E-commerce Growth Rates

Source: Morgan&Stanley

13
Dynamics of the monthly visitor audience to Russia’s most popular ecommerce websites by month, thousands

Source: Comscore

14
Yandex.Market vs Cross-Border
Retailers
Average daily visitors in Russia:
Cross-border vs Yandex.Market, %

Daily orders from Russia:

50.0
%

37.5
%

25.0
%

12.5
%

AliExpress –
50 000*
Ebay – 30 000*
Yandex.Market
– 50 000**

*According to AliExpress and Ebay
** Yandex.Metricа, сonversions to
purchase

Cross-border marketplaces are conquering the Russian audience
15
Yandex.Market
Yandex.Market is Russia’s leading
system for choosing products, services
or sellers and making purchases online

17
Yandex.Market Audience
17 000 000

per month

16.3 %

7 200 000

per week

6.8 %

1 600 000
per day

1.5 %

% of all online population in Russia

Source: TNS 2013, September, Yandex Metrica

18
Yandex.Market
50 000 000

product offers in 2
000 categories in
Russia

13 %
% all online sales in Russia

Source: TNS 2013, September, Yandex Metrica

19
Conversion-to-Purchase Rates
on Russia’s top 20 e-commerce sites

4.0
%

3.6
%

3.0
%

2.0
%

1.0
%

Source: Comscore

2.2
%

1.1
%

1.1
%

1.0%
0.7
%

20
Yandex.Market Traffic Sources
18%

51%

17%

5%
5%
1%

Source: Yandex Metrica

21
Brand Awareness

Most popular site for searching, purchasing or choosing goods online
goods
26
%

20
%
1
4
%

7
%

5
%

1
%

0
%

Source: TNS 2013

21
%

5
%

2
%

1
%

1
3
% 1
4
%

22
%

4
%
7.
5%

1
5
%

22.
5%

3
0
%

22
Online Customers
in Russia
Search Engines as Tools for
Making a Purchase

87% of online customers in Russia use search engines to
make
a purchase decision
56% of them use Yandex

Source: Euromonitor, Morgan Stanley

24
Online Shopping in Russia
Domestic shoppers 95%
70.
0%

67%
52.
5%

35.
0%

17.
5%

59%

Cross-border shoppers 36%
25%

21%

0
%

In 2012, one in three online customers in Russia ordered a product or
made a purchase abroad
© GfK | August-September 2013

25
Reasons for Сross-Border
Shopping

8
%

1
1
%

1
7
%

2
0
%

6
2
%

6
%
4
%
3
%
3
%
5
%

A large proportion of online shoppers in Russia are aware of cross-border
shopping opportunities
© GfK | August-September 2013

26
Reasons Against Cross-Border
Shopping
18.0
%
17.6
%
15.8
%
12.1
%
11.5
%

41.5
%

8.3%
7.4%
6.6%
3.4%
3.0%
1.4%

© GfK | August-September 2013

27
Customer Concerns about CrossBorder Shopping
22.4
%
21.0
%
17.3
%

27.4
%

32.4
%
32.0
%

38.8
%

8.3%
5.2%
5.1%
0.3%
0.2%
0.2%
% of all Russia’s online
shoppers

© GfK | August-September 2013

28
Why Yandex?
30
Would you like to browse foreign goods on Yandex.Market?
10%

25%

65%

© GfK | August-September 2013

31
Yandex.Market
for foreign sellers
Goal

To offer customers in Russia a fast, safe and easy way
to choose products and make purchases online
globally

33
Yandex Market page with foreign seller’s offers

34
Seller’s page on Yandex Market

35
Specification to start
Service demands from seller

Categories

Cooperation issues

• Site in Russian language
• All offers with Russian titles and Russian
description
• Customer support – answers via mail in
Russian
• Interfaces for checkout and delivery in Russian
• Direct delivery to Russia
• New goods only
•
•
•
•

Fashion and Accessories
Children and Mother care
Sports
Household

Fully free entrance for all offers
No limits for number of offers
Pay only for clicks
Raise your offer in the listing using bidding
system
• Cost of click just from 0,1$
•
•
•
•

36
Thank you and
Welcome!

37

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Yandex.Market Overview

  • 1.
  • 3. Russia Population: 142.9 million Cent re 26.9% North West 9.5% Ural s 8.5% Volg a 20.9% South and North Caucasus 16.3% Source: RIA Novosti, 2011 Sibe ria 13.5% Far East 4.4%
  • 4. Internet Audience Growth Year-over-year growth dynamics of the monthly, weekly and daily internet audience (users over 12 years old), by year 60 50 40 monthly weekly 30 daily 20 10 0 20 04 20 05 Source: www.runet.ru 20 06 20 07 20 05 20 06 20 07 20 08 20 08 20 09 20 09 20 10 20 10 20 11 20 11 20 12 Spr Sum ing mer 201 2012 2 Fa ll 20 12 Winte r 2012– 2013 5
  • 5. Global Internet Audience, millions Russia is world’s 6th by number of internet users China USA India Japan Brazil Russia Germany Nigeria UK France Source: www.runet.ru 6
  • 6. Yandex is the largest player on Russian internet market
  • 7. Top Internet Sites in Russia 27.5 25 24 .1 18. 6 16. 7 4. 4 4. 1 3. 3 2. 9 2. 8 Source: www.runet.ru, September 2013 Yandex.ru: 32 projects Mail.ru: 31 projects Vk.com Android.com, Blogspot (com+ru), Chromium.org, Feedburner.com, Google (ru+com), Panoramio.com, Odnoklassn Sketchup.com, Youtube.com iki.ru Mediawiki.org, Wikibooks.org, Wikidata.org, Wikimedia.org, Wikimediafoundation.org, Wikinews.org, Wikipedia.org, Wikiquote.org, Wikisource.org, Facebook.co Wikiversity.org, Wikivoyage.org, m Wiktionary.org Avito.ru Anekdot.ru, Autonews.ru, Biztorg.ru, Cnews.ru, Finolymp.ru, Informer.ru, Ivd.ru, Kompaniyagoda.ru, Kupongid.ru, Kvotvet.ru, Loveplanet.ru (сайт), Fotostrana. Narodnayamarka.ru, Qip.ru, ru Rbc.ru, Rbc.ua, Rbcdaily.ru, Readme.ru, Relax.ru, Salon.ru, Smotri.com (сайт), Tvidi.ru, Utro.ru, Vnegoroda.ru 8
  • 8. Yandex Audience 57 000 000 per month 54.5 % 45 000 000 per week 43.4 % 27 800 000 per day 26.3 % % of all online population in Russia Source: TNS 2013, September 9
  • 9. Yandex beats Russia’s most popular TV channels by daily audience Jan. 08 Source: Yandex Metrica, TNS Jan. 09 Jan. 10 Jan. 11 Jan. 12 Jan. 13 Jan. 14 10
  • 11. Russia’s Online Retail Market 15 bln USD in 2013 year 27.4 million shoppers More than 30% annual growth Source: Cushman&Wakefild, 2013 12
  • 12. E-commerce Growth Rates Source: Morgan&Stanley 13
  • 13. Dynamics of the monthly visitor audience to Russia’s most popular ecommerce websites by month, thousands Source: Comscore 14
  • 14. Yandex.Market vs Cross-Border Retailers Average daily visitors in Russia: Cross-border vs Yandex.Market, % Daily orders from Russia: 50.0 % 37.5 % 25.0 % 12.5 % AliExpress – 50 000* Ebay – 30 000* Yandex.Market – 50 000** *According to AliExpress and Ebay ** Yandex.Metricа, сonversions to purchase Cross-border marketplaces are conquering the Russian audience 15
  • 16. Yandex.Market is Russia’s leading system for choosing products, services or sellers and making purchases online 17
  • 17. Yandex.Market Audience 17 000 000 per month 16.3 % 7 200 000 per week 6.8 % 1 600 000 per day 1.5 % % of all online population in Russia Source: TNS 2013, September, Yandex Metrica 18
  • 18. Yandex.Market 50 000 000 product offers in 2 000 categories in Russia 13 % % all online sales in Russia Source: TNS 2013, September, Yandex Metrica 19
  • 19. Conversion-to-Purchase Rates on Russia’s top 20 e-commerce sites 4.0 % 3.6 % 3.0 % 2.0 % 1.0 % Source: Comscore 2.2 % 1.1 % 1.1 % 1.0% 0.7 % 20
  • 21. Brand Awareness Most popular site for searching, purchasing or choosing goods online goods 26 % 20 % 1 4 % 7 % 5 % 1 % 0 % Source: TNS 2013 21 % 5 % 2 % 1 % 1 3 % 1 4 % 22 % 4 % 7. 5% 1 5 % 22. 5% 3 0 % 22
  • 23. Search Engines as Tools for Making a Purchase 87% of online customers in Russia use search engines to make a purchase decision 56% of them use Yandex Source: Euromonitor, Morgan Stanley 24
  • 24. Online Shopping in Russia Domestic shoppers 95% 70. 0% 67% 52. 5% 35. 0% 17. 5% 59% Cross-border shoppers 36% 25% 21% 0 % In 2012, one in three online customers in Russia ordered a product or made a purchase abroad © GfK | August-September 2013 25
  • 25. Reasons for Сross-Border Shopping 8 % 1 1 % 1 7 % 2 0 % 6 2 % 6 % 4 % 3 % 3 % 5 % A large proportion of online shoppers in Russia are aware of cross-border shopping opportunities © GfK | August-September 2013 26
  • 27. Customer Concerns about CrossBorder Shopping 22.4 % 21.0 % 17.3 % 27.4 % 32.4 % 32.0 % 38.8 % 8.3% 5.2% 5.1% 0.3% 0.2% 0.2% % of all Russia’s online shoppers © GfK | August-September 2013 28
  • 29. 30
  • 30. Would you like to browse foreign goods on Yandex.Market? 10% 25% 65% © GfK | August-September 2013 31
  • 32. Goal To offer customers in Russia a fast, safe and easy way to choose products and make purchases online globally 33
  • 33. Yandex Market page with foreign seller’s offers 34
  • 34. Seller’s page on Yandex Market 35
  • 35. Specification to start Service demands from seller Categories Cooperation issues • Site in Russian language • All offers with Russian titles and Russian description • Customer support – answers via mail in Russian • Interfaces for checkout and delivery in Russian • Direct delivery to Russia • New goods only • • • • Fashion and Accessories Children and Mother care Sports Household Fully free entrance for all offers No limits for number of offers Pay only for clicks Raise your offer in the listing using bidding system • Cost of click just from 0,1$ • • • • 36

Editor's Notes

  1. daily, uniques