This document provides a summary of the e-commerce market in Russia. It discusses key trends such as strong growth in internet usage and the e-commerce market size. It outlines differences between regions in Russia. It profiles online shoppers and popular product categories. It also describes the types of merchants and emerging models like private shopping clubs and group buying. The document discusses payment methods and issues that still need to be addressed. It concludes with information about the company faberNovel that produced the report.
New version 2015: http://www.slideshare.net/olegzhukov524/ecommerce-market-in-russia-2015
E-commerce market in Russia 2014: facts, figures, international comparison, trends & perspectives
A short version of our legendary report about e-commerce in Russia. Specially designed for international players to get an understand of this fast-growing market, its opportunities, and its challenges. (EWDN.COM)
Product Brochure: Russia B2C E-Commerce Market 2017yStats.com
Product Brochure with summarized information of our publication " Russia B2C E-Commerce Market 2017".
Find more here: https://www.ystats.com/market-reports/russia-b2c-e-commerce-market-2017-2/
New version 2015: http://www.slideshare.net/olegzhukov524/ecommerce-market-in-russia-2015
E-commerce market in Russia 2014: facts, figures, international comparison, trends & perspectives
A short version of our legendary report about e-commerce in Russia. Specially designed for international players to get an understand of this fast-growing market, its opportunities, and its challenges. (EWDN.COM)
Product Brochure: Russia B2C E-Commerce Market 2017yStats.com
Product Brochure with summarized information of our publication " Russia B2C E-Commerce Market 2017".
Find more here: https://www.ystats.com/market-reports/russia-b2c-e-commerce-market-2017-2/
Intended for practical use by online retailers and service providers, this research study – the first of its kind – sheds full light on cross-border sales to Russia. Based on interviews with 50 top market players and experts, this study provides fascinating data and insights about:
The latest market evolutions: How the market skyrocketed in 2013, why some Western e-merchants are recording slower growth in 2014, and what to expect next;
Russian consumers’ preferences and fears, how to inspire their trust and turn them into loyal consumers;
Why and how international online stores and PSPs should integrate localized payment methods;
How to optimize shipments to Russia and get through the Russian customs seamlessly;
How to fight fraud, and how to increase payment acceptance rates when working with Russian card holders;
How to comply with the Russian legislation – from forbidden goods, to IP protection requirements, to personal data collection, storage and use.
Russia Passport 2015: Cross-border Trading ReportwnDirect
With an eCommerce turnover of USD 17 billion in 2014, Russia is one of the top five countries in Europe in terms of online retail. However, many businesses are hesitant to enter this market due to perceived complexities and other barriers.
In IMRG's “Russia Passport 2015: Cross-Border Trading Report”, you can find out how to overcome barriers to trading with Russia and make the most of the eCommerce opportunities which this market offers.
Data Insight announced new research "Fulfillment for e-commerce"
Composition:
1. Overview of the Russian fulfillment market. Main figures and trends of the market.
2. Description of fulfillment as a service. The scheme of the life cycle of the order, including
processes that can or cannot be outsourced to the contractor.
3. Recommendations and explanations how to read fulfillment operators’ cards. The chapter
explains what each point in the player's card means.
4. Company profiles. 28 detailed standardized profiles (cards) of companies. The cards have the
same parameters so they can easily be compared with each other.
5. Fulfillment operators’ cases with their customers online stores. Materials provided by players,
describing the solution of problems of different types of customers.
The main results:
1. In 2016, the fulfillment market size reached RUB 7 billion and 23 million parcels.
2. Up to 10% of distance selling, including e-commerce, catalog shopping, teleshopping and MLM,
is processed by fulfillment operators.
3. Fulfillment service is offered by: fulfillment operators (30%), courier companies (26%), online
stores (29%), 3PL and transport companies (15%).
4. More than a half of fulfillment operators have their own courier service, which is used in
addition to the partner delivery network.
5. Courier companies that started the fulfillment business in 2014–2015 did not expect it to grow
into a more complex product than it seems at first glance.
Russia B2C E-Commerce and Online Payment Report 2013yStats.com
The recent „Russia B2C E-Commerce and Online Payment Report 2013“ by Hamburg-based secondary
market research company yStats.com provides information about B2C E-Commerce and the movement
toward online and mobile purchase transactions in Russia.
E-commerce Berlin Expo 2017 - Talixo - scaling the Amadeus for ground transpo...E-Commerce Berlin EXPO
Wojciech Szkutnik COO Talixo
Talixo is a B2B ground transfer platform for corporates, travel platforms and travel agencies worldwide. As "Amadeus for ground transportation", it provides the technical infrastructure for travel platforms and corporates to standardise and manage transfers worldwide. As the most popular choice for ground transportation among Fortune 500 companies, Talixo faced scaling and growth challenges during its scaling period - from a local operation in Germany to global reach in 550 cities worldwide.
State of the Web in 2016 - Mary MeekerOliver Grave
Mary Meeker of Kleiner Perkins Caufield & Byers puts together a fascinating and influential presentation each year on the state of the web.
The report, chock-full of insights and stats, delves into the biggest trends in digital.
She just released 2016's presentation at Vox Media's Code Conference.
Big themes this year include how search is changing, the impact of messaging apps, and the future of transportation.
E-commerce Berlin Expo 2018 - The Opportunity and How to Optimize Payments in...E-Commerce Berlin EXPO
Sven Gruhl Director Global Sales PayU
The e-commerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an e-commerce business, you surely want to ride this wave too! In this presentation, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss this talk.
Product Brochure: Eastern Europe B2C E-Commerce Market 2018yStats.com
Product Brochure with summarized information of our publication "Eastern Europe B2C E-Commerce Market 2018".
Find more here: https://www.ystats.com/market-reports/eastern-europe-b2c-e-commerce-market-2018/
Product Brochure: Europe Cross-Border B2C E-Commerce 2017yStats.com
Product Brochure with summarized information of our publication "Europe Cross-Border B2C E-Commerce 2017".
Find more here: https://www.ystats.com/product/europe-cross-border-b2c-e-commerce-2017-2/
Product Brochure: Russia B2C E-Commerce Market 2015yStats.com
Product Brochure with summarized information of our publication "Russia B2C E-Commerce Market 2015".
Find more here: https://www.ystats.com/product/russia-b2c-e-commerce-market-2015/
Product Brochure: Europe Cross-Border B2C E-Commerce 2018yStats.com
Product Brochure with summarized information of our publication "Europe Cross-Border B2C E-Commerce 2018".
Find more here: https://www.ystats.com/market-reports/europe-cross-border-b2c-e-commerce-market-2018/
PayPal Cross-Border Consumer Research 2015Ipsos UK
Research carried out by Ipsos for PayPal in 29 countries, provides a global view of how consumers shop online, particularly focusing on where, what, and how much they shop from websites in other countries.
It reveals which consumers shop across-borders the most, and which countries they are buying from, as well as the most popular product categories for buying from foreign websites. It also provides insight into what prevents consumers from shopping online in other countries and what measures e-tailers can take to encourage more consumers to shop on their website from abroad.
Product Brochure with summarized information of our publication "Asia-Pacific B2C E-Commerce Market 2017".
Find more here: https://www.ystats.com/market-reports/asia-pacific-b2c-e-commerce-market-2017-2/
Intended for practical use by online retailers and service providers, this research study – the first of its kind – sheds full light on cross-border sales to Russia. Based on interviews with 50 top market players and experts, this study provides fascinating data and insights about:
The latest market evolutions: How the market skyrocketed in 2013, why some Western e-merchants are recording slower growth in 2014, and what to expect next;
Russian consumers’ preferences and fears, how to inspire their trust and turn them into loyal consumers;
Why and how international online stores and PSPs should integrate localized payment methods;
How to optimize shipments to Russia and get through the Russian customs seamlessly;
How to fight fraud, and how to increase payment acceptance rates when working with Russian card holders;
How to comply with the Russian legislation – from forbidden goods, to IP protection requirements, to personal data collection, storage and use.
Russia Passport 2015: Cross-border Trading ReportwnDirect
With an eCommerce turnover of USD 17 billion in 2014, Russia is one of the top five countries in Europe in terms of online retail. However, many businesses are hesitant to enter this market due to perceived complexities and other barriers.
In IMRG's “Russia Passport 2015: Cross-Border Trading Report”, you can find out how to overcome barriers to trading with Russia and make the most of the eCommerce opportunities which this market offers.
Data Insight announced new research "Fulfillment for e-commerce"
Composition:
1. Overview of the Russian fulfillment market. Main figures and trends of the market.
2. Description of fulfillment as a service. The scheme of the life cycle of the order, including
processes that can or cannot be outsourced to the contractor.
3. Recommendations and explanations how to read fulfillment operators’ cards. The chapter
explains what each point in the player's card means.
4. Company profiles. 28 detailed standardized profiles (cards) of companies. The cards have the
same parameters so they can easily be compared with each other.
5. Fulfillment operators’ cases with their customers online stores. Materials provided by players,
describing the solution of problems of different types of customers.
The main results:
1. In 2016, the fulfillment market size reached RUB 7 billion and 23 million parcels.
2. Up to 10% of distance selling, including e-commerce, catalog shopping, teleshopping and MLM,
is processed by fulfillment operators.
3. Fulfillment service is offered by: fulfillment operators (30%), courier companies (26%), online
stores (29%), 3PL and transport companies (15%).
4. More than a half of fulfillment operators have their own courier service, which is used in
addition to the partner delivery network.
5. Courier companies that started the fulfillment business in 2014–2015 did not expect it to grow
into a more complex product than it seems at first glance.
Russia B2C E-Commerce and Online Payment Report 2013yStats.com
The recent „Russia B2C E-Commerce and Online Payment Report 2013“ by Hamburg-based secondary
market research company yStats.com provides information about B2C E-Commerce and the movement
toward online and mobile purchase transactions in Russia.
E-commerce Berlin Expo 2017 - Talixo - scaling the Amadeus for ground transpo...E-Commerce Berlin EXPO
Wojciech Szkutnik COO Talixo
Talixo is a B2B ground transfer platform for corporates, travel platforms and travel agencies worldwide. As "Amadeus for ground transportation", it provides the technical infrastructure for travel platforms and corporates to standardise and manage transfers worldwide. As the most popular choice for ground transportation among Fortune 500 companies, Talixo faced scaling and growth challenges during its scaling period - from a local operation in Germany to global reach in 550 cities worldwide.
State of the Web in 2016 - Mary MeekerOliver Grave
Mary Meeker of Kleiner Perkins Caufield & Byers puts together a fascinating and influential presentation each year on the state of the web.
The report, chock-full of insights and stats, delves into the biggest trends in digital.
She just released 2016's presentation at Vox Media's Code Conference.
Big themes this year include how search is changing, the impact of messaging apps, and the future of transportation.
E-commerce Berlin Expo 2018 - The Opportunity and How to Optimize Payments in...E-Commerce Berlin EXPO
Sven Gruhl Director Global Sales PayU
The e-commerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an e-commerce business, you surely want to ride this wave too! In this presentation, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss this talk.
Product Brochure: Eastern Europe B2C E-Commerce Market 2018yStats.com
Product Brochure with summarized information of our publication "Eastern Europe B2C E-Commerce Market 2018".
Find more here: https://www.ystats.com/market-reports/eastern-europe-b2c-e-commerce-market-2018/
Product Brochure: Europe Cross-Border B2C E-Commerce 2017yStats.com
Product Brochure with summarized information of our publication "Europe Cross-Border B2C E-Commerce 2017".
Find more here: https://www.ystats.com/product/europe-cross-border-b2c-e-commerce-2017-2/
Product Brochure: Russia B2C E-Commerce Market 2015yStats.com
Product Brochure with summarized information of our publication "Russia B2C E-Commerce Market 2015".
Find more here: https://www.ystats.com/product/russia-b2c-e-commerce-market-2015/
Product Brochure: Europe Cross-Border B2C E-Commerce 2018yStats.com
Product Brochure with summarized information of our publication "Europe Cross-Border B2C E-Commerce 2018".
Find more here: https://www.ystats.com/market-reports/europe-cross-border-b2c-e-commerce-market-2018/
PayPal Cross-Border Consumer Research 2015Ipsos UK
Research carried out by Ipsos for PayPal in 29 countries, provides a global view of how consumers shop online, particularly focusing on where, what, and how much they shop from websites in other countries.
It reveals which consumers shop across-borders the most, and which countries they are buying from, as well as the most popular product categories for buying from foreign websites. It also provides insight into what prevents consumers from shopping online in other countries and what measures e-tailers can take to encourage more consumers to shop on their website from abroad.
Product Brochure with summarized information of our publication "Asia-Pacific B2C E-Commerce Market 2017".
Find more here: https://www.ystats.com/market-reports/asia-pacific-b2c-e-commerce-market-2017-2/
Product Brochure with summarized information of our publication "Asia-Pacific M-Commerce 2017".
Find more here: https://www.ystats.com/market-reports/asia-pacific-m-commerce-2017/
Sample Report: Eastern Europe B2C E-Commerce Market 2015yStats.com
Free Report Samples for our publication "Eastern Europe B2C E-Commerce Market 2015".
Find the full updated 2022 report available for purchase at: https://ystats.com/shop/eastern-europe-b2c-e-commerce-market-2022/
Product Brochure: India B2C E-Commerce Market 2017yStats.com
Product Brochure with summarized information of our publication "India B2C E-Commerce Market 2017".
Find more here: https://www.ystats.com/market-reports/india-b2c-e-commerce-market-2017-3/
Product Brochure: Online Retail in Emerging Markets 2016yStats.com
Product Brochure with summarized information of our publication "Online Retail in Emerging Markets 2016".
Find more here: https://www.ystats.com/product/online-retail-in-emerging-markets-2016/
Product Brochure: Trends in Worldwide Internet Retail 2016yStats.com
Product Brochure with summarized information of our publication "Trends in Worldwide Internet Retail 2016".
Find more here: https://www.ystats.com/product/global-b2c-e-commerce-market-trends-2016/
Product Brochure with summarized information of our publication "CIS B2C E-Commerce Market 2019".
Find more here: https://www.ystats.com/market-reports/cis-b2c-e-commerce-market-2019/
Product Brochure with summarized information of our publication "CIS B2C E-Commerce Market 2019".
Find more here: https://www.ystats.com/market-reports/cis-b2c-e-commerce-market-2019/
Product Brochure: Eastern Europe B2C E-Commerce Market 2015yStats.com
Product Brochure with summarized information of our publication "Eastern Europe B2C E-Commerce Market 2015".
Find more here: https://www.ystats.com/product/eastern-europe-b2c-e-commerce-2015/
Asia B2C E-Commerce and Online Payment Report 2013 by yStats.comyStats.com
According to the “Asia B2C E-Commerce Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems.
Besides the “Asia B2C E-Commerce Report 2013”, the “Asia B2C E-Commerce and Online Payment Report 2013” is also available.
Product Brochure with summarized information of our publication " Vietnam B2C E-Commerce Market 2018".
Find more here: https://www.ystats.com/market-reports/vietnam-b2c-e-commerce-market-2018/
Product Brochure: Global Mobile Payment Methods: Second Half 2015yStats.com
Product Brochure with summarized information of our publication "Global Mobile Payment Methods: Second Half 2015".
Find more here: https://www.ystats.com/product/global-mobile-payment-methods-second-half-2015/
BRIC Online Payment Methods Report 2013 - First Half 2013 by yStats.comyStats.com
The recent „BRIC Online Payment Methods Report 2013 – First Half 2013“ report by Hamburg-based secondary market research company yStats.com provides information about the movement toward online and mobile purchase transactions.
Product Brochure with summarized information of our publication "Asia-Pacific B2C E-Commerce Market 2015".
Find more here: https://www.ystats.com/product/asia-pacific-b2c-e-commerce-market-2015/
Similar to E-commerce in Russia: Situation and perspectives (20)
2. Contents
• Main market trends
• Shoppers
• Merchants
• Emerging models
• Payments
• About faberNovel
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 2
3. Main market trends / Internet usage in Russia
Number of monthly users 18+ in Russia • 45 m 18+ Russian
(Monthly users in millions, with the percentage of the corresponding population)
users in H2 2010
80
70
70M • 70 m forecast in
63M 62% 2014: Strong growth
60 57M 56% fuelled mainly by
52M 50% regional users as
50
45M 46% well as by certain
40 39M 39% population categories
32M 34% (e.g., young users,
30
26M 28% 40+ women)
22M 23%
20 19% • At least 20 m
10
additional Russian-
speaking users from
0
2006 2007
other countries (e.g.,
2006 2007 2008
2008 2009
200920102010
2011 2011
2012 2012
2013 2014
2013 2014
USSR, W. Europe,
Sources 2006-2010: FOM and Rambler (numbers at the end of each year) Israel, USA)
Forecasts 2011-2014 by FaberNovel based on recognised market trends
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 3
4. Main market trends / Russian e-commerce market size
• Russia still lags behind advanced countries:
Nb of Internet users (2010) B2C e-commerce (2010)*
Russia 45 million $5 to 10 billion
France 43 million $42 billion
USA 248 million $150 billion
• But with 40% yearly growth*, Russia could reach the current West
European levels in 5 years.
• Traditional obstacles eased progressively:
- More sites, a better offer, more attractive commercial approaches
- More site professionalism, more user trust
- Country-specific payment and logistics issues remain, but
improvements are brought and new solutions offered regularly
*Varying estimates for market size and yearly growth (+30% to +60% in 2009; some important sites witnessed +100%)
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 4
5. Main market trends / Regional contrasts
• Moscow & St. Petersburg; “millionniki”;
low-density areas = 3 completely different
situations:
- Different purchasing
capacities and habits
- Different expectations
regarding both products
and services
- Different payment,
logistics, and
delivery issues
• Some sites strongly differentiate delivery
tariffs; others subsidize delivery to certain
areas; some just do not serve regions, at
least first stage
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 5
6. Main market trends / Regional contrasts
Monthly online spending
Books
Average monthly
Electronics and household From 3,000 to
3,000 rubles More than spending
or less appliances 10,000 rubles 10,000 rubles
Cities 1 m + and related
Phones
accessories
Other cities
or areas
Cosmetics and perfumes
Source: FOM, March 2010
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 6
7. Main market trends / Regional contrasts
Types of purchases in %
Books
Electronics and household Tickets to events
appliances
Phones and related
accessories PCs and related equipment
Medicine
Cosmetics and perfumes
Groceries Transport tickets
Source: FOM, March 2010
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 7
8. Contents
• Main market trends
• Shoppers
• Merchants
• Emerging models
• Payments
• About faberNovel
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 8
9. Shoppers / How many are they?
• According to some surveys, the overwhelming majority of Russian Internet
users have purchased something online at least once in their life (including
virtual goods, using any means of payment).
• However, really active purchasers, those who buy items through e-
commerce sites on a regular basis, represent a more modest proportion:
perhaps 15% of Russian Internet users (7 million people) on a monthly
basis.
Ever made an online purchase 80% 36 million people
(PWC, Apr. 2009) / 45 m users end 2010
At least 1 purchase for the last 3 months 74% 33 million people
(PWC, Apr. 2009) / 45 m users end 2010
At least 1 purchase for the last month 15% 7 million people
(FOM, Aug. 2010) / 45 m users end 201)
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 9
10. Shoppers / Who are they?
Among Among Choose, but
Internet online don’t buy
users shoppers online
Males
Under 34 years
Higher education
Revenues higher than average
Cities of 1 million + inhabitants
Source: FOM, March 2010
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 10
11. Shoppers / What do they buy?
Most demanded goods by Russian online shoppers
Source: FOM, March 2010
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 11
12. Contents
• Main market trends
• Shoppers
• Merchants
• Emerging models
• Payments
• About faberNovel
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 12
13. Merchants / Typologies
Pure players Distance selling Offline players
Certain segments dominated Depending on the sector,
by strong players; others Fast-growing share some big retailers have built
under professionalization of online sales thriving online activities;
and consolidation others just starting or still
absent
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 13
14. Merchants / From amateur to state-of-the-art websites
Early 2010: the children’s goods segment was
dominated by such sites as follows:
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 14
15. Merchants / From amateur to state-of-the-art websites
Early 2011: several new sites match international standards
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 15
16. Merchants / The weakness of international pure players
Online stores Classifieds Private shopping
clubs
KupiVIP: Absolute leader,
Ozon.ru: Absolute leader, founded in late 2008
founded 1998 Slando (2.6M ads),
Avito (2.5M), and IRR.ru:
the market’s giants
Amazon.com: No Russian eBay: Russian version
version, but many orders launched only in March 2010
come from Russia directly or (15,000 classifieds in 6 Big Western players still
indirectly months) absent
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 16
17. Merchants / Leading segments
Approx. nb of daily orders Monthly turnover (in rub.)
Clothes and shoes 14,000 1.4 billion
Group buying 10,000 ± 200 million
Household appliances 10,000 3.2 billion
Grocery 8,000 ± 650 million
Computers & related equipment 8,000 2.8 billion
Children’s goods 7,000 900 million
Furniture 1,500 900 million
Source: InSales, early 2011
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 17
18. Contents
• Main market trends
• Shoppers
• Merchants
• Emerging models
• Payments
• About faberNovel
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 18
19. Emerging models / Private shopping clubs
KupiVip.ru
• Launched late 2008
• Inspired by Vente-privee.com
• Absolute leader, over 3m
registered users
Ostrovok.ru
• Launched late 2010
• Inspired by VoyagePrive.com
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 19
20. Emerging models / Group buying
Groupon.ru
• Darberry.ru, copycat of
Groupon.com, launched
early 2010
• Acquired by Groupon.com
in Aug. 2010
• Now the market leader,
claims 80% market share
KupiBonus.ru
• One of the challengers,
launched mid 2010
• Specializes in health and beauty
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 20
21. Emerging models / “Scandinavian auctions”
Gagen.ru
• Based on a
lowest-unique-bid
auction principle,
this system mixes
e-commerce with
money and
chance games.
• The site gained
strong popularity
in 2010.
• Lucky users can
purchase items
with a discount of
up to a 99%.
discount.
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 21
22. Emerging models / Social commerce
Emegamall. This provider organizes
merchants’ sales at different online
marketplaces and on social
networks
“Cool Discount”
(Klassnye skidki), the
social commerce
project of Odnoklassniki
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 22
23. Contents
• Main market trends
• Shoppers
• Merchants
• Emerging models
• Payments
• About faberNovel
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 23
24. Payments / Payment means used in e-commerce
• Banking cards are
used, on average, for
20% of online
purchases but are
widely used in certain
segments or products
(e.g., train or plane
tickets)
• Cash on delivery
represents the main
payment means for
such leading e-
commerce sites as
KupiVIP.ru and Ozon.ru
Cash on
Banking card
currencies
Paid at the Post
offfice upon
reception
Bank transfer
Electronic
SMS
delivery
Source: Rumetrika, July 2010
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 24
25. Payments / Remaining issues
At first glance, Russia counts plenty of payment means. Still, many
problems are left unresolved:
• Users still lack trust. This is why banking cards are little used for
online payments and C.O.D. is widely used in e-commerce. The lack of
trust can also affect SMS payments due to a number of swindling offers.
• Alternative solutions for online payments complicate user
experience. Using electronic currencies requires several, sometimes
uneasy, steps. Offline terminals are user friendly but interrupt the online
buying experience.
• Users and/or merchants are often charged with significant fees.
Fees are unreasonably high with telephone-based payment means;
they can be significant with offline terminals and electronic currencies.
• Pre-authorized, recurring payments are possible only in
fragmented cases and are still used very rarely. This complicates the
business model of several industries.
• Merchants have to aggregate a great number of payment solutions,
leading to complex processes or to the necessity of paying for additional
aggregation services.
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 25
26. Contents
• Main market trends
• Shoppers
• Merchants
• Emerging models
• Payments
• About faberNovel
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 26
27. About Fabernovel
• Founded in 2003, faberNovel is an innovation agency specializing in
Internet, mobile and other innovative projects. The company builds on
emerging technologies, methodologies and practices to create advanced
products and high value-added services. It has offices in Paris, San
Francisco, Moscow and Ho Chi Minh City.
• In Russia, faberNovel offers strategic and operational assistance to
companies seeking to seize opportunities in Russia’s fast-growing Internet
and mobile markets:
- Strategy consulting & market analysis,
- Digital services and product setup or localization, including cultural, marketing, payment
and other e-commerce related issues
- Commercial and / or technological partnerships with Western and Russian players,
- Advice on M&A, JV and fund raising.
• faberNovel’s international team combines the necessary talents and
passion to turn their clients’ ideas into successful projects!
E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011 27
28. faberNovel France
17, rue du faubourg du Temple, 75010 Paris
faberNovel Inc., USA
1436A Howard Street, San Francisco, 94103 CA USA
faberNovel Russia
3rd Monetchikovskiy per. 17, stroenie 2, Moscow 115054 – Tel. : +7 909 639 80 82
www.fabernovel.com
28
29. This presentation was prepared in association with East-West Digital News,
the first comprehensive English-language online resource dedicated
to Russian IT industries.
Site contents: Daily news – Expert analysis – Market data – In-depth studies –
Industry events… and a variety of professional business tools designed to
improve business communication between Russian and international market
participants at all levels.
www.ewdn.com