1.
ANOOP . P
P13164
BUSINESS
UPDATE

2.
CONTENT
S
 Company details
Vision Statement
Yamaha Products
Sources of Promotion
Emerging Markets
Competitors
SWOT Analysis
 CSR

3.
TYPE PUBLIC
FOUNDED ON OCT 12,1887
HEADQUARTERS IWATA
SHIZUAKA,JAPA
N
CEO GENICHI KAWAKAMI
NO OF EMPLOYEES 52,000

4.
 Establishing „YAMAHA‟ as the
“exclusive and trusted
brand” of customers by
“creating kando”( touching
their hearts).
VISION
STATEMENT

5.
Yamaha to export sports bike to Japan
from India.
- First in the history of Indian 2
wheeler market
- First shipment of 300 motorcycles
with 150cc
 Yamaha to make worlds cheapest bike
- Called as nano of motorcycles
- Price around Rs 27000.

6.
YAMAHA -WORLD

7.
Revenue US$15.9 billion
Operating Income US$189.3 million
Net Income US$ 225.5 million
Market share of 3% in motor cycles and
16% in scooters.
Company sales increased by 13.2 % for
the year January 2013

8.
Motorcycles
Sport bikes
Commuter Vehicles including scooters
Recreational Vehicles — All-terrain vehicles and
snowmobiles
Boats — Powerboats, sail boats, utility boatsand
custom boats
Marine Engines — Outboard motors, electricmarine
motors, marine diesel engines
Electric bicycles
Automobile Engines
Golf cars

9.
Musical Instruments
 Piano’s ,keyboards
 Guitar’s ,Drums
Electronic and Entertainment Instruments
 Speaker systems
 Headphones
 Blue ray players
 AV receivers and amplifiers

10.
 JOHN ABHRAHAM
 DEEPIKA
PADUKONE

11.
 Very less fuel efficiency
- Around 13km per liter
 More pollution
- 2 stroke engine
- Dual silencer

12.
First bike launched in the year 1985
First lightweight motorbike in India
100 cc bike
2 stroke engine
Tough competitor for other biking
giants

13.
Television advertisements
Newspaper advertisements
Movies
Uses of their Sports bikes
Celebrities

14.
Yamaha is now concentrating on
tapping rural markets for larger sales.
The two wheeler industry in India registered
a de-growth of -0.2% Jan-April 2013) while
Yamaha registered a 22% growth rate.

15.
 HERO
 HONDA
 BAJAJ
 KTM
 TVS
 SUZUKI

16.
Strengths:
 Excellent branding, advertising
 Yamaha Motor Corporation has over 39,000
employees
 Produces long lasting products
 Well established and trusted
Weakness:
 Yamaha has narrow product line in Indian
market
 Lesser fuel efficiency

17.
Opportunities:
 Products are cheaper than Honda
 Growing demand in the market
 Innovative products
 Banks are willing to give motorcycle
credits
Threats:
 Increasing number of players in the
market
 Raising raw material costs
 Lower reselling value than Honda

18.
Reduction of co2 emission from
manufacturing processes.
Adopted 3R Concept ( Recycling, Reusing
and Reducing )
Beach clean up
- 600 employees , family members, and
interested persons participated in the event in
2012.

19.
THANK YOU
!