Global online audiences are growing rapidly, reaching over 1.4 billion internet users worldwide by 2009. Yahoo reaches 500 million users every day across 38 markets and 30 languages. Broadband penetration is increasing globally, driving a major shift from traditional media like newspapers and magazines to internet consumption, which is expected to grow 10% from 2005-2009 in the US. Yahoo focuses on broad reach to quality audiences, unmatched consumer insights, increased relevance and engagement, and partnership for results. The document discusses Yahoo's advertising products including CPM, CPC, and CPA models and how CPM is the next logical step in internet advertising growth.
comScore: State of US Internet Q1 2012InDigital.md
The document provides an overview of global and US internet trends in the 1st quarter of 2012. Some key points:
- The US is no longer the center of the online universe, with Asia Pacific now the largest region at over 41% of internet users.
- Social networking sites are seeing more unique visitors and minutes spent than email sites globally.
- The average US internet user viewed 243 videos totaling 21 hours and 22 minutes in March 2012.
- Google sites accounted for over two-thirds of the 177 billion searches conducted worldwide in April 2012, while Baidu was the second largest with 13.8 billion searches.
The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
State of the Global and Local Internet (Asia Pacific) presentation at AdTech Singapore 2012 by Greg Dale. download here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_the_Global_and_Local_Internet
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012Joe Nguyen
Vietnam has a young and growing internet population, with over half between ages 15-34. Social networking dominates users' time online, though e-commerce remains limited due to lack of banking and travel infrastructure. Online video is also very popular, with local sites gaining viewership. While mobile and tablet usage is increasing, Vietnam's total time spent online exceeds other Southeast Asian countries. Overall digital advertising is a small portion of Vietnam's total ad spend but is growing each year.
The document discusses drivers of global internet growth including broadband/PC penetration. It notes that internet penetration continues to have significant room for growth worldwide. Growth is expected to be highest in developing regions like Asia Pacific and Latin America. Broadband and PC adoption, which are tied to rising GDP per capita, are key in increasing internet access. As broadband and internet-enabled devices spread, search is becoming more important for finding information online.
What can a startup do in Asia? How are the big Internet guys faring? And what is Asia anyway?
Presentation given at Geeknrolla in London on March 2011.
comScore: State of US Internet Q1 2012InDigital.md
The document provides an overview of global and US internet trends in the 1st quarter of 2012. Some key points:
- The US is no longer the center of the online universe, with Asia Pacific now the largest region at over 41% of internet users.
- Social networking sites are seeing more unique visitors and minutes spent than email sites globally.
- The average US internet user viewed 243 videos totaling 21 hours and 22 minutes in March 2012.
- Google sites accounted for over two-thirds of the 177 billion searches conducted worldwide in April 2012, while Baidu was the second largest with 13.8 billion searches.
The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
State of the Global and Local Internet (Asia Pacific) presentation at AdTech Singapore 2012 by Greg Dale. download here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_the_Global_and_Local_Internet
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012Joe Nguyen
Vietnam has a young and growing internet population, with over half between ages 15-34. Social networking dominates users' time online, though e-commerce remains limited due to lack of banking and travel infrastructure. Online video is also very popular, with local sites gaining viewership. While mobile and tablet usage is increasing, Vietnam's total time spent online exceeds other Southeast Asian countries. Overall digital advertising is a small portion of Vietnam's total ad spend but is growing each year.
The document discusses drivers of global internet growth including broadband/PC penetration. It notes that internet penetration continues to have significant room for growth worldwide. Growth is expected to be highest in developing regions like Asia Pacific and Latin America. Broadband and PC adoption, which are tied to rising GDP per capita, are key in increasing internet access. As broadband and internet-enabled devices spread, search is becoming more important for finding information online.
What can a startup do in Asia? How are the big Internet guys faring? And what is Asia anyway?
Presentation given at Geeknrolla in London on March 2011.
The document discusses opportunities in Asia's gaming market. It provides an overview of the size and growth of gaming audiences and social media platforms across major Asian countries like China, Japan, and South Korea. The Asia gaming market was worth $18 billion in 2010, far exceeding the $2 billion market in the US. Countries like China and Korea have very large gaming and social media populations with highly engaged users and emerging companies becoming global players. However, Asia is not a single homogeneous market, and companies must navigate important differences across the region to succeed.
The document provides statistics on Facebook usage worldwide and in Western Europe in January 2010. Some key points:
- Facebook had 350 million active users globally with 175 million active daily and 55 million posting statuses daily.
- The top 20 countries accounted for 273 million users or 78% of Facebook's active users. The US was the largest country with over 70 million users.
- In Western Europe, the UK had the most Facebook users at 22.6 million, followed by France, Italy, Spain, and Germany.
- Usage varied by age and gender in different countries but generally young adults 18-29 were the most active demographic on Facebook in Western Europe.
This document summarizes digital media usage across Asia based on research conducted by Michael Netzley. It begins by noting the diversity within Asia and issues with viewing it through a Western lens. It then provides statistics on internet penetration rates in various Asian countries, showing China and South Korea as leaders. National social networks, search engines, and communication tools are also described as varying by country. Survey results from Singapore are presented showing differences in online behaviors by age. Reasons for going online and issues like internet blocking are also briefly discussed.
The Rockefeller University Press publishes 3 biomedical journals - The Journal of Cell Biology, The Journal of Experimental Medicine, and The Journal of General Physiology. It has transitioned to primarily online publishing over the past decade, with online access and archiving well established. While some concerns remain about losing print subscriptions and revenue, offering promotional rates for online-only and print+online subscriptions in 2008 resulted in 80% of former print-only subscribers renewing with print+online access. The publisher is considering further steps to transition to fully online-only in 2009.
The document provides an overview of global internet trends from the 1st quarter of 2012. Some key points:
- Asia Pacific has become the largest region for internet users, surpassing North America. Emerging markets are adopting broadband and skipping dial-up.
- Social networking sites now attract more unique visitors and engagement than email sites. Pinterest has seen exponential growth since 2011.
- Online video viewing continues to increase globally, with the average US internet user viewing 243 videos per month for 21 hours total.
- Mobile internet and ecommerce are driving growth worldwide, though monetization remains a challenge. Global search traffic rose 22% year-over-year.
This is my master thesis presentation at Kungliga Tekniska Högskolan, Stockholm, on the topic of innovation for printed newspapers with a focus on the young audience.
Social Media for Pharma: Past, Present and FutureGigi Peterkin
The potential of using social media to increase awareness of healthcare issues, find health related information - and products - has become the ‘hot’ subject in pharmaceutical communications; an increasing proliferation of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that healthcare information is more widely available than ever before. How can pharma be engaging in this conversation...and with whom?
Originally presented at the Social Media in Pharma workshop in London, this presentation takes a look back at where the industry has been, where many industry players are, and what's on the horizon for digital health.
Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands ...Christopher Billich
Mobile marketing is an effective way for youth brands in Japan to connect with customers. The document discusses how 86% of Japanese mobile subscribers use mobile internet services, with many on high-speed 3G networks. It notes that free messaging and unlimited data plans encourage high mobile usage. Youth brands can leverage this mobile engagement among Japanese youth through services like payment, shopping, cameras, coupons, books, navigation, manga, social networks, music, TV, radio, and games on smartphones.
Yahoo aims to launch an Arabic version website and expand its services and presence in the Middle East market. It acquired Maktoob.com in 2009 to gain a foothold in the region and compete with Google. Yahoo opened new offices in Dubai and Amman to enhance its position in the Middle East and provide services in Arabic. It also launched safety initiatives like "Yahoo Oasis of Safety" to educate children and families in the region on internet safety. Yahoo hopes this strategy will help it succeed in building a major brand in the Gulf region.
Alina Beygelzimer, Senior Research Scientist, Yahoo Labs at MLconf NYCMLconf
Learning through exploration: I will talk about interactive learning applied to several core problems at Yahoo. Solving these problems well requires learning from user feedback. The difficulty is that only the feedback for what is actually shown to the user is observed. The need for exploration makes these problems fundamentally different from standard supervised learning problems—if a choice is not explored, we can’t optimize for it. Through examples, I will discuss the importance of gathering the right data. I will then discuss how to reuse data collected by production systems for offline evaluation and direct optimization. Being able to reliably measure performance offline allows for much faster experimentation, shifting from guess-and-check with A/B testing to direct optimization.
The document summarizes key events in 2008 for Yahoo, including Microsoft offering $44.6 billion to acquire Yahoo at $31 per share, a 60% premium over Yahoo's stock price at the time. While the offer was significantly higher than Yahoo's stock price, Yahoo's management rejected the bid. The document also reviews Microsoft and Yahoo's search volume trends, financial ratios, and balance sheets, suggesting the $44 billion offer seemed reasonable given Microsoft's struggles competing with Google in search and online advertising, and Yahoo's decreasing search market share.
Yahoo! News is developing a campaign to compete with other news sources like Google News and local news websites. They will target all demographics interested in local, national, and global news. The campaign concepts focus on building trust and relationships by portraying Yahoo! News as a friend consumers can rely on for up-to-date information. Key performance indicators include social media engagement and click through rates on ads. The budget is $35,000 to use professionals for planning and leveraging free social media platforms like Facebook, Twitter, and Instagram.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
While vision and mission statements are often used interchangeably, they serve distinct purposes. A vision describes where an organization wants to be in the future, focusing on opportunities rather than today's problems. It inspires and guides. In contrast, a mission statement defines an organization's goals and priorities for the present, outlining how the vision will be achieved. It should be concise and clarify the primary objective of increasing stakeholder value for shareholders, employees, and customers. Together, vision and mission provide direction, motivation, and focus to take an organization to its future aspirations.
Techedge Solution for Procurement - One ViewTechedge Group
Techedge's Qlikview based solution for procurement offers a 360 view of the procurement organization. Spend Analysis, Process Performance, Supplier Risk and Rating (scorecard) are fully covered, enabling a strategic purchasing and sourcing strategy.
Yahoo faced a crisis when it provided information to the Chinese government that resulted in two journalists being imprisoned for 10 years. Initially, Yahoo denied involvement, but eventually settled with the families and agreed to support the journalists. Jerry Yang apologized at a Congressional hearing for Yahoo's actions. While technologically successful, Yahoo's actions in this case were seen as "morally pygmies". The case highlights the challenges companies face balancing operations in countries with differing laws and expectations. It also illustrates how a corporate personality can be impacted by crises when closely tied to individual personalities like Jerry Yang.
Design for Customer Engagement: Digital Marketing StrategyTechedge Group
This document discusses designing a digital marketing strategy using a composable enterprise approach. It describes building blocks for a digital marketing funnel including collecting leads, managing customer data, segmenting customers, executing marketing automation, and measuring results. It provides an example for a B2C company's monetization strategy, outlining targeted audiences and marketing actions like webinars, loyalty campaigns, and retargeting. The goal is to start optimizing the conversion funnel through a foundation project focusing on monetization.
Giving a presentation? It’s your job to keep people’s attention, but in our world of consistent sensory input, that’s becoming increasingly difficult to do. Winning over the hearts and minds of a distracted audience requires a killer presentation that makes both eyes and ears perk. Incorporate these elements in every PowerPoint presentation you create to make people forget about their email inbox and incoming texts for five minutes.
Want to hire someone to do the work instead? Looking for work as a Presentation Specialist? Contact ArtisanTalent.com today.
Yahoo aims to launch an Arabic version website and expand its services and presence in the Middle East market. It acquired Maktoob.com in 2009 to gain a foothold in the region and compete with Google. Yahoo opened new offices in Dubai and Amman to enhance its position in the Middle East and provide services in Arabic. It also launched safety initiatives like "Yahoo Oasis of Safety" to educate children and families in the region on internet safety. Yahoo hopes this strategy will help it succeed in building a major brand in the Gulf region.
The document discusses opportunities in Asia's gaming market. It provides an overview of the size and growth of gaming audiences and social media platforms across major Asian countries like China, Japan, and South Korea. The Asia gaming market was worth $18 billion in 2010, far exceeding the $2 billion market in the US. Countries like China and Korea have very large gaming and social media populations with highly engaged users and emerging companies becoming global players. However, Asia is not a single homogeneous market, and companies must navigate important differences across the region to succeed.
The document provides statistics on Facebook usage worldwide and in Western Europe in January 2010. Some key points:
- Facebook had 350 million active users globally with 175 million active daily and 55 million posting statuses daily.
- The top 20 countries accounted for 273 million users or 78% of Facebook's active users. The US was the largest country with over 70 million users.
- In Western Europe, the UK had the most Facebook users at 22.6 million, followed by France, Italy, Spain, and Germany.
- Usage varied by age and gender in different countries but generally young adults 18-29 were the most active demographic on Facebook in Western Europe.
This document summarizes digital media usage across Asia based on research conducted by Michael Netzley. It begins by noting the diversity within Asia and issues with viewing it through a Western lens. It then provides statistics on internet penetration rates in various Asian countries, showing China and South Korea as leaders. National social networks, search engines, and communication tools are also described as varying by country. Survey results from Singapore are presented showing differences in online behaviors by age. Reasons for going online and issues like internet blocking are also briefly discussed.
The Rockefeller University Press publishes 3 biomedical journals - The Journal of Cell Biology, The Journal of Experimental Medicine, and The Journal of General Physiology. It has transitioned to primarily online publishing over the past decade, with online access and archiving well established. While some concerns remain about losing print subscriptions and revenue, offering promotional rates for online-only and print+online subscriptions in 2008 resulted in 80% of former print-only subscribers renewing with print+online access. The publisher is considering further steps to transition to fully online-only in 2009.
The document provides an overview of global internet trends from the 1st quarter of 2012. Some key points:
- Asia Pacific has become the largest region for internet users, surpassing North America. Emerging markets are adopting broadband and skipping dial-up.
- Social networking sites now attract more unique visitors and engagement than email sites. Pinterest has seen exponential growth since 2011.
- Online video viewing continues to increase globally, with the average US internet user viewing 243 videos per month for 21 hours total.
- Mobile internet and ecommerce are driving growth worldwide, though monetization remains a challenge. Global search traffic rose 22% year-over-year.
This is my master thesis presentation at Kungliga Tekniska Högskolan, Stockholm, on the topic of innovation for printed newspapers with a focus on the young audience.
Social Media for Pharma: Past, Present and FutureGigi Peterkin
The potential of using social media to increase awareness of healthcare issues, find health related information - and products - has become the ‘hot’ subject in pharmaceutical communications; an increasing proliferation of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that healthcare information is more widely available than ever before. How can pharma be engaging in this conversation...and with whom?
Originally presented at the Social Media in Pharma workshop in London, this presentation takes a look back at where the industry has been, where many industry players are, and what's on the horizon for digital health.
Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands ...Christopher Billich
Mobile marketing is an effective way for youth brands in Japan to connect with customers. The document discusses how 86% of Japanese mobile subscribers use mobile internet services, with many on high-speed 3G networks. It notes that free messaging and unlimited data plans encourage high mobile usage. Youth brands can leverage this mobile engagement among Japanese youth through services like payment, shopping, cameras, coupons, books, navigation, manga, social networks, music, TV, radio, and games on smartphones.
Yahoo aims to launch an Arabic version website and expand its services and presence in the Middle East market. It acquired Maktoob.com in 2009 to gain a foothold in the region and compete with Google. Yahoo opened new offices in Dubai and Amman to enhance its position in the Middle East and provide services in Arabic. It also launched safety initiatives like "Yahoo Oasis of Safety" to educate children and families in the region on internet safety. Yahoo hopes this strategy will help it succeed in building a major brand in the Gulf region.
Alina Beygelzimer, Senior Research Scientist, Yahoo Labs at MLconf NYCMLconf
Learning through exploration: I will talk about interactive learning applied to several core problems at Yahoo. Solving these problems well requires learning from user feedback. The difficulty is that only the feedback for what is actually shown to the user is observed. The need for exploration makes these problems fundamentally different from standard supervised learning problems—if a choice is not explored, we can’t optimize for it. Through examples, I will discuss the importance of gathering the right data. I will then discuss how to reuse data collected by production systems for offline evaluation and direct optimization. Being able to reliably measure performance offline allows for much faster experimentation, shifting from guess-and-check with A/B testing to direct optimization.
The document summarizes key events in 2008 for Yahoo, including Microsoft offering $44.6 billion to acquire Yahoo at $31 per share, a 60% premium over Yahoo's stock price at the time. While the offer was significantly higher than Yahoo's stock price, Yahoo's management rejected the bid. The document also reviews Microsoft and Yahoo's search volume trends, financial ratios, and balance sheets, suggesting the $44 billion offer seemed reasonable given Microsoft's struggles competing with Google in search and online advertising, and Yahoo's decreasing search market share.
Yahoo! News is developing a campaign to compete with other news sources like Google News and local news websites. They will target all demographics interested in local, national, and global news. The campaign concepts focus on building trust and relationships by portraying Yahoo! News as a friend consumers can rely on for up-to-date information. Key performance indicators include social media engagement and click through rates on ads. The budget is $35,000 to use professionals for planning and leveraging free social media platforms like Facebook, Twitter, and Instagram.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
While vision and mission statements are often used interchangeably, they serve distinct purposes. A vision describes where an organization wants to be in the future, focusing on opportunities rather than today's problems. It inspires and guides. In contrast, a mission statement defines an organization's goals and priorities for the present, outlining how the vision will be achieved. It should be concise and clarify the primary objective of increasing stakeholder value for shareholders, employees, and customers. Together, vision and mission provide direction, motivation, and focus to take an organization to its future aspirations.
Techedge Solution for Procurement - One ViewTechedge Group
Techedge's Qlikview based solution for procurement offers a 360 view of the procurement organization. Spend Analysis, Process Performance, Supplier Risk and Rating (scorecard) are fully covered, enabling a strategic purchasing and sourcing strategy.
Yahoo faced a crisis when it provided information to the Chinese government that resulted in two journalists being imprisoned for 10 years. Initially, Yahoo denied involvement, but eventually settled with the families and agreed to support the journalists. Jerry Yang apologized at a Congressional hearing for Yahoo's actions. While technologically successful, Yahoo's actions in this case were seen as "morally pygmies". The case highlights the challenges companies face balancing operations in countries with differing laws and expectations. It also illustrates how a corporate personality can be impacted by crises when closely tied to individual personalities like Jerry Yang.
Design for Customer Engagement: Digital Marketing StrategyTechedge Group
This document discusses designing a digital marketing strategy using a composable enterprise approach. It describes building blocks for a digital marketing funnel including collecting leads, managing customer data, segmenting customers, executing marketing automation, and measuring results. It provides an example for a B2C company's monetization strategy, outlining targeted audiences and marketing actions like webinars, loyalty campaigns, and retargeting. The goal is to start optimizing the conversion funnel through a foundation project focusing on monetization.
Giving a presentation? It’s your job to keep people’s attention, but in our world of consistent sensory input, that’s becoming increasingly difficult to do. Winning over the hearts and minds of a distracted audience requires a killer presentation that makes both eyes and ears perk. Incorporate these elements in every PowerPoint presentation you create to make people forget about their email inbox and incoming texts for five minutes.
Want to hire someone to do the work instead? Looking for work as a Presentation Specialist? Contact ArtisanTalent.com today.
Yahoo aims to launch an Arabic version website and expand its services and presence in the Middle East market. It acquired Maktoob.com in 2009 to gain a foothold in the region and compete with Google. Yahoo opened new offices in Dubai and Amman to enhance its position in the Middle East and provide services in Arabic. It also launched safety initiatives like "Yahoo Oasis of Safety" to educate children and families in the region on internet safety. Yahoo hopes this strategy will help it succeed in building a major brand in the Gulf region.
The document provides an overview of internal customer engagement, outlining key definitions, methodologies, and phases. It describes internal customer engagement as a cyclical process with three main regions: initial engagement to raise awareness of new solutions, engagement during migration and implementation, and engagement after adoption to maintain loyalty. Effective engagement requires communication, migration, support, and escalation plans along with targeting stakeholders at different organizational levels appropriately over time. The engagement approach evolves as solutions mature from individual-focused early on to more collaborative later on. Maintaining engagement throughout the product lifecycle is emphasized.
Yahoo is an American internet company founded in 1994 by Jerry Yang and David Filo. It provides a variety of internet services including web portal, search engine, email, online advertising and more. While popular worldwide, Yahoo faces strong competition from companies like Google and Microsoft. To secure rapid success in the Gulf region, Yahoo would need to leverage its diverse service offerings, collaborate internally, and customize its marketing and services to the local cultural environment.
Apple was founded in 1976 by Steve Jobs and Steve Wozniak. They introduced the Apple I computer in 1976 and the Apple II in 1977, which became very successful. In the following decades, Apple released several new computers and products, including the Apple III in 1980, the Lisa in 1983, and the iMac G5 in 2004. Their most successful product release was the iPad tablet computer in 2010, selling over 3 million units in just 80 days. Apple has strengths in their brand loyalty and software/hardware integration, but also faces weaknesses in high prices and lack of customization. Opportunities exist in expanding internationally and developing new product categories, but threats include intense competition in the technology industry.
Ebay was founded in 1995 and has grown to over 27,000 employees. It is a global e-commerce platform that allows 97 million users worldwide to buy and sell goods and services online or through fixed-price listings. Key services include general services, bidding/buying support, selling support, and customer support. The presentation outlines the registration and shopping/selling processes on Ebay and its payment platform PayPal.
Idea Cellular provides wireless services in India and has grown from 7 million subscribers in 2006 to over 89 million in 2011; it aims to rollout 3G services to 200 towns by 2011 and 4,000 towns by 2012 to offer higher data services. The internship report discusses Idea's operations, competition, pricing strategies for 2G and 3G services, and the intern's targets and achievements in promoting Idea's products and services.
The document provides an overview of LinkedIn and tips for using the professional networking platform. It discusses why LinkedIn is a useful tool, its key features for personal, professional, and marketing uses. These include building profiles, finding jobs, recruiting employees, advertising and generating leads. Best practices are outlined such as optimizing profiles with relevant keywords, engaging with groups, and keeping ads concise. The presentation aims to help users maximize their LinkedIn experience.
The document presents information on Apple Inc., including a history of the company from its founding by Steve Jobs and Steve Wozniak in 1976, a SWOT analysis noting strengths like brand loyalty and opportunities in growing markets but also weaknesses from lawsuits and threats from competition. It also discusses Apple's vision, mission, and a PESTEL analysis of political, economic, social, technological, environmental, and legal factors affecting the company.
This document provides 20 quotes from historical figures to inspire creative genius. The quotes encourage thinking outside the box, taking risks, being curious, breaking rules, and gaining an unfair advantage through creativity. They emphasize trusting instincts, changing the world through committed groups, and navigating without a map in creative pursuits. The document aims to banish creative roadblocks by sharing inspirational thoughts on creativity.
Facebook will exceed 600 million users in 2011, with significant growth coming from Asia. Smartphone usage will also increase dramatically as cheaper smartphones become available, driving more mobile internet and app usage. Location-based apps like Foursquare will continue growing in importance for local advertising. Brands will also start behaving more like media companies, producing their own social media content. Personal branding and influencer marketing will become more significant as people use social networks to gain opportunities.
Researching the "next billion consumers" in emerging markets through mobile t...Merlien Institute
Researching the "next billion consumers" in emerging markets through mobile technology
Ben Olding - Co-founder and Chief Technology Officer – Txteagle
Discussing the rise of income in the emerging markets and the implications for consumer insights. Capitalizing the massive opportunities from the demand of insights from big brands. Leveraging mobile as both a sample source and research platform. Outlining how major brands and research firms are succeeding with mobile in emerging markets.
Presentation to the British Chamber of Commerce Thailand on May 13 2009 by Ian Fenwick (Advisor to Sasin, and co-author of DigiMarketing: The Essential Guide to New Marketing & Digital Media.
Looks at the reasons why digital is ideal for a downturn, and gives hands-on advice on how to start.
This document discusses global trends in scholarly publishing based on data from Thomson Reuters. It finds that submissions are growing rapidly in countries like China, India, and Iran. By 2013, it projects that China and India will be the top two submitting countries. However, acceptance rates are lower in these fast-growing countries. This may present challenges for peer review systems. It also finds increasing regionalization and internationalization of scientific research. Thomson Reuters aims to expand the international reach and coverage of its tools and services.
Interactive advertising trends. How it will affect Baltic marketsAll Digital Group
The document summarizes key trends in interactive and mobile advertising. It notes that internet advertising is growing rapidly and is on pace to overtake magazines and radio as a share of global ad spending by 2010. It also discusses the rise of mobile internet and how search giant Google is becoming a dominant player in various areas of online advertising. Social media and user-generated content are driving major changes in how information spreads online through platforms like blogs, social networks, and video sharing.
International student mobility and enrollment in U.S. universities is at an all-time high, with over 723,000 international students in the 2010-2011 academic year. China saw the largest increase in students, growing 43% year-over-year. English-speaking countries, led by the U.S. and U.K., hosted over 1.6 million international students in 2010. A blue ribbon panel concluded that in the future, successful universities will operate through global networks where ideas and students can travel freely between institutions.
This document discusses mobile research trends and a tool called MOBIETY. It notes that an increasing "mobile only" population doesn't use fixed phones. It outlines challenges with mobile research like delivery and privacy. MOBIETY is presented as a solution, allowing researchers to survey hard to reach audiences on mobile devices. The document reviews MOBIETY's testing, partnerships, and roadmap for expanding its panel, multimedia capabilities, and geographic coverage.
This document provides an overview of advertising opportunities on the Russian search engine Yandex to promote tourism to Finland. It discusses the large size and growth potential of the Russian internet market. It then summarizes Yandex's dominance in the Russian search market and its various products beyond search that could be leveraged. Several facts about tourism trends in Russia are highlighted, such as peak seasons and most popular destinations. The document concludes by outlining Yandex's pay-per-click advertising platform Yandex.Direct and how advertisers can effectively target users searching for tourism-related terms.
D-Waste Presentation: Globalization and Waste ManagementD-Waste
This is a presentation made by Antonis Mavropoulos during ISWA’s event in IFAT, May 2012. It concerns the first outputs of the ISWA project “Globalization and waste management”.
Talk given at the University of California Berkeley, Haas School of Business. Its purpose was to challenge some preconceptions around innovation with examples from the Asian tech scene. This talk was given twice the same day thanks to the invitation from a Professor after the first session. It includes 4 questions as an "orientation test".
Ways to Change - Insight on How to Succeed in the Digital Future of Magazine ...jackgriffinesa
This document discusses ways for magazines to succeed in the digital future. It notes that digital media is growing rapidly and will dominate the future. The mobile world is always connected and growing. Print circulation is declining as more transition to digital. Tablets are a major disruptor for print publishing. To transform, magazines must embrace perpetual change, have content on every platform, and develop new digital roles and skills. Success requires a commitment to ongoing adaptation and evolution.
This document discusses the rapid growth of mobile technology and its impact. It notes that smartphone sales now outpace PC sales, and that global smartphone penetration rates are increasing quickly. Mobile phones are being used for more than just communication, including browsing the web, using apps, emailing, online shopping, banking, watching videos and playing games. The amount of mobile internet usage and m-commerce is growing significantly each year. Factors driving this growth include increasing computing power and connectivity, declining costs, and the rise of cloud computing. By 2015, the mobile commerce market is projected to reach $119 billion.
David Gardner discusses the rapid growth of mobile gaming and its dominance over traditional gaming platforms. He introduces London Venture Partners (LVP), the venture capital firm he works for. LVP focuses on investing in mobile gaming and social networking startups. Gardner looks for intelligent, passionate entrepreneurs with insights into gaming and fast iteration. He enjoys helping European entrepreneurs succeed in the gaming industry.
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
Techno-Darwinism describes how mobile technologies have evolved differently in Asia due to local constraints and user preferences. [1] Asian mobile platforms like i-mode in Japan evolved unique features to suit small fingers and a preference for texting. [2] Chinese and Koreans prefer ringback tones and avatars due to interests in karaoke and animations. [3] These localized innovations demonstrate how constraints can drive new adaptations and some Asian technologies have found global success by meeting local needs first.
Presentation on Asian best practices to a group of Silicon Valley investors, showing how Asian innovations can be relevant to Western markets. In addition to key ideas, several examples are included.
The document summarizes a technology summit held in Italy in 2011. It discusses Italy's infrastructure for technology and innovation, noting a divide between northern and southern Italy. University education lags behind other countries, though there are centers of excellence. Broadband penetration and internet usage are lower in Italy than other European nations. Television still dominates advertising spending. Major telecommunications companies are Telecom Italia, Vodafone and Wind. The recession hit the technology sector hard. New opportunities exist in cloud computing, mobile broadband, and social media. However, Italy still lacks a clear digital agenda from its political leadership. Entrepreneurs must bootstrap or seek angel/seed funding. Some notable Italian tech companies mentioned are STMicroelectronics
Talk given at Stanford University for a student entrepreneur group with a focus on Asia. I picked 8 things I learned working in the web/mobile space in Asia.
Digital Korea outlines key aspects of Korea's digital landscape and innovation. Korea has the fastest broadband connections in the world thanks to widespread fiber optic infrastructure. This high-speed broadband has led to [1] high internet penetration and literacy rates and [2] the emergence of internet-based services across industries like retail, government, and media. Key digital players in Korea include Naver, the top search engine, and Cyworld, a pioneering social network that demonstrated new hybrid online/offline models of internet use.
1. Global Web Trends
Yahoo! Inc.
July 16th, 2009
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2. To be your Home on the Internet.
To be the “Must Buy” and “Partner of Choice” for
the Top Advertisers and Agencies in the World.
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3. Yahoo! ???
Yahoo! reaches 500 million users everyday in 38 markets and 30 languages
• #1 Start Page in the world : http://yahoo.com
• #1 in Personalization: more online users personalize their Start Page with Yahoo! than with
any other portal
(Canada)
(UK)
(Germany)
(US) (France) (Korea)
(China)
(en Espanol) (Spain) (Italy) (India) (Japan)
(Vietnam)
(Taiwan)
(Mexico)
(Thailand) (Philippines)
(Hong Kong)
(Brazil) (Malaysia)
(Indonesia)
(Singapore)
(Argentina)
(Australia)
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4. “If you don't like change, you're going to like
irrelevance even less” –Eric Shinseki
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5. Planetary Trend #1: Global Online
Audience/Growth
Millions of Internet Users Worldwide
1,500
1,421
1,328
1,229
1,135
1,038
Source: 5 (August 2005) and US Census
Bureau, International Data Base
2005 2006 2007 2008 2009 2010
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Source (left chart): eMarketer, May 2007
6. Stock Market vs Global Internet Audience
NASDQ March 10, 2000 - 5,048.62
1500
1.4 Billion +
Internet Users
1000
750
500
250
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8. Planetary Trend #2: BB Penetration
25% Global Internet Usage
% Weekly Media Consumption
20%
China
15%
South Korea Japan
US Canada
10%
Brazil Mexico France Germany
UK
Russia
5%
India
0%
0% 20% 40% 60% 80% 100%
% Internet Users Broadband
Ipsos “The Face of the Web” 2005 &
Population Reference Bureau 2006 data CONFIDENTIAL YAHOO! Do not distribute 8
Size of circle represents total audience
9. Major Shift In Media Consumption
Media Expected Growth Rates from 2005 to 2009 (U.S.)
15%
10%
10%
5%
1%
Newspapers Magazines 0% 0%
0%
Broadcast Box Office Cable/Satellite Internet
-3%
-5%
-10%
-10%
-15%
Source: Veronis Suhler Stevenson Communications Industry Forecast (2006)
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13. Two Types of Registration Paths
Branded Campaigns DR or Performance
Call to action takes place Clear and defined call to
offline action
Brand exposure Easy registration path
Should be CPM deal Can test metrics to optimize
performance
Lead generation
ROI Focused, should be
performance deal (CPC or
CPA)
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14. CPT vs. CPM vs. CPC vs. CPA
CPT (cost-per-time):
CPT • Payment for placement by time (1 day,
Publisher week, month)
Preference
CPM (cost per 1000 impressions):
• Payment for each impression served by
publisher
CPM CPC (cost-per-click):
• Payment based on user clicking ad, several
impressions required to get 1 click
• Click dependent on appeal of specific ad
presented to a given user
• Algorithm to match ad “library” to user and
inventory characteristics
CPC
CPA (cost-per-action):
• Click required on ad (same factors as per
CPC)
Advertiser • Payment also dependent on effectiveness of
Preference advertiser experience to get user to
complete action
CPA • Advertiser must be able trace action to initial
ad to correctly attribute payment
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15. Advertising Products
•CPM Guaranteed placement (class 1)
• Placement is priority: context, audience, ad spot, views per time
period/user etc. can be defined by advertiser
• Metrics: Share of voice, impressions, ad placement and audience
characteristics
•CPM Non-Guaranteed placement (class 2)
• Run of Network: Specific placement not critical - vertical, context and # of
views may not be specified by advertiser
• Metrics: Actual impressions delivered for invoicing
•CPC/CPA: Performance pay per action
• Billing not based on number of impressions served
• Payment occurs when user clicks on ad or action is taken
– Revenue maximized when publisher learns optimal placement to
maximize click-through-rate (context, geo and audience) for a given
advertiser creative
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16. The Performance Buying Challenge
Direct response advertisers have traditionally relied on
performance-based or affiliate networks as a primary online
acquisition channel.
> Limits the risk of a campaign failing by paying only for customer
leads or acquisitions
> Provides access to an aggregate population of publishers
> Minimizes workflow
The model has limitations: control, visibility into true acquisition
costs, and optimization ( ensuring value > cost)
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17. Qualifying advertisers for CPL/CPA
Key criteria for qualifying advertisers:
>Budget minimum:
> $25K USD per month
>Detailed understanding of current campaign
performance metrics
>Current purchaser of Y! Non-Guaranteed inventory
>Extensive creative / offer catalog
>“Action” pixel <4 pages deep, high user engagement,
and clear calls to action en-route.
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18. CPL/A - How does it work?
> Phase 1: Learn your metrics (if necessary)
Advertiser invests to understand metrics and best
placements on Y!
> Phase 2: Launch performance campaign
Advertiser launches performance campaign utilizing
invested learning.
> Phase 3: Optimize your performance campaign
Y! Account Executive works with advertiser to
optimize around key metrics.
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19. KEY TAKEAWAY:
CPM is the next logical step in the evolution
of internet advertising growth
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