The document outlines Yahoo!'s "Let Me Help" digital marketing strategy to target new users ages 18-34. The campaign will use social media platforms like Twitter, YouTube, and Facebook to build relationships and interact with users. Advertisements will be placed on videos and in search results for sports and outdoor activities. The goal is to make Yahoo! the preferred search engine for this demographic and provide personalized assistance with daily tasks from any device. Traffic and engagement will be measured across platforms to gauge campaign success. The total $3.5 million budget is allocated to Google AdWords and YouTube video placements.

1. “Let Me Help”
Digital Marketing Strategy
Christian Wood

2. What Is Yahoo!
• One of the most popular search engines
• Help ANY internet user with daily activities
• A guide to the World Wide Web

3. “Let Me Help”
 Ability to help ANY user with daily activities
 Personalization is key
Score of a game? Where do I invest?
Yahoo! Can Help!

4. Helping a New Demographic
 Gaining new users
 Internet users ages 18-34
 Visually Friendly
 Accessible On the Go
 Individual Needs
 Focus on Sports and Outdoor Activities
 WHERE they want it, WHEN they want it

5. Our Goal – “Let Me Help”
Become our Target Market’s Search
Engine
We must gain the target market’s trust so that
Yahoo! can guide them to what they want on a daily
basis.

6. Multidimensional Campaign-
Advertising Presence
 Twitter- Allows Yahoo! to interact with
the target market.
 YouTube- Ads will be placed on
videos that include outdoor sporting
activities.
 Facebook- Allows Yahoo! to build
relationships with the target market.
 Google Adwords- Allows Yahoo! to
appear in top results when categories
such as “sports” or “entertainment” is
searched.

7. Building Relationships
https://twitter.com/yahoo
“Do you know what time your team plays tonight?
Let Me Help! #LetMeHelp http://sports.yahoo.com/ ”
“Will you be able to go skiing this weekend? Let Me
Help! #LetMeHelp https://weather.yahoo.com/ ”
YouTube- Identify With Audience
Twitter- Interactive
Yahoo! App- On-The-Go
Access

8. Measuring Traffic
 Facebook-
 How many “likes” the Yahoo! page gets
across a period of time
 YouTube-
 How many “likes” each video has across a
period of time
 Twitter-
 How many people “favorite” and “like” each
Twitter post
 How many people click on the link of each
Twitter post

9. Budget
 Total Budget = $3,500,000
 Google Adwords- $1 CPC, maximum of $2,000,000
 Youtube- (.30) cents per video ad. * 5 million plays = $1,500,000
 http://www.pennapowers.com/how-much-do-ads-on-youtube-cost/
The “Let Me Help” Campaign is relatively
inexpensive compared to Yahoo!’s 45 million
spent on advertising in 2013.

10. “Let Me Help”
 Growth
 Involve new 18-35 year old Target Market
 Tactics
 Use of Social Media, SEO, Internet Marketing, and Placed
Advertisements
 Identification
 The “Let Me Help” campaign is designed so that our Target
Market can identify themselves with Yahoo!
 “Help”
 The goal is to help our users everyday and be there for our
users when they need us and where they need us