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Xpanse Analytics Platform
- 2. Predictive Modelling is used to understand and predict: xpanse analytics - confidential materials ? It requires a rare set of skills and a lot of experience It takes a lot of manual data prep and the software might be very expensive
- 3. How it works xpanse analytics - confidential materials 800 ‘non-Targets’ (80% of the population) 200 Targets: future churners, defaulters on a loan, buyers, etc. (20% of the population) Without any prioritising mechanism, we will get 20% conversion on each batch of customers
- 4. How it works xpanse analytics - confidential materials Predictive Model is able to sort the customers by certain propensity (to buy/churn, etc) High Scores (high probability of something happening) Low Scores (low probability of something happening)
- 5. xpanse analytics - confidential materials 1st decile The 10% of population with highest scores 60% of them will ‘click, buy or die’ depending on what is our modelling target 10th decile The 10% of population with lowest scores None of them will ‘click, buy or die’ 2nd decile The second 10% of population with highest scores 40% of them will ‘click, buy or die’ How it works
- 6. The Lift Curve xpanse analytics - confidential materials 4 3 2 1 0 Lift % of the targeted population 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% The Lift chart shows ‘how many times’ more customers we will get in each bucket (decile) comparing to random targeting
- 7. The CRISP-DM process xpanse analytics - confidential materials Business Understanding Data Understanding Modelling Model Validation Deployment Data Preparation
- 9. xpanse analytics - confidential materials Project duration - 2 months Small - Cross Sell Model of Household Insurance for General Insurance Total effort – 44 days 6 daysProject Manager Data Scientist Data Analyst 18 days 20 days Some real-life examples from the past (1/3)
- 10. xpanse analytics - confidential materials Project duration - 3 months Medium - Cross Sell Model of Savings Product for Bank Total effort – 64 days 7 daysProject Manager Data Scientist Data Analyst 28 days 29 days Some real-life examples from the past (2/3)
- 11. xpanse analytics - confidential materials Project duration - 9 months Large – Churn Model for Telco Total effort – 340 days 31 daysProject Manager Data Scientist Data Analyst 80 days 229 days Some real-life examples from the past (3/3)
- 12. xpanse analytics - confidential materials What exactly are these high skilled resources doing Steps semi-automated by data mining tools, such as SAS Enterprise Miner, IBM Modeller or Alteryx
- 13. xpanse analytics - confidential materials What Xpanse automates Steps semi-automated by data mining tools, such as SAS Enterprise Miner, IBM Modeller or Alteryx
- 15. xpanse analytics - confidential materials Demo Time