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Benchmark	
  
10%	
  of	
  fans	
  talking	
  
about	
  generates	
  a	
  
good	
  healthy	
  like	
  
progression	
  
Fans	
  genera8on	
  per	
  day	
  
is	
  only	
  at	
  6.3,	
  considered	
  
as	
  unhealthy	
  
Recommenda.ons	
  
Tabs	
  to	
  be	
  added	
  to	
  include	
  outlet	
  loca8ons	
  and	
  
upcoming	
  products	
  that	
  are	
  being	
  offered,	
  as	
  well	
  
as	
  campaigns	
  to	
  be	
  incorporated	
  
Sponsored	
  stories	
  and	
  
facebook	
  ads	
  to	
  
generate	
  more	
  non-­‐
connected	
  fans	
  
History	
  to	
  be	
  added	
  to	
  
your	
  8meline	
  all	
  the	
  
way	
  back	
  to	
  the	
  
founding	
  of	
  the	
  
company	
  to	
  the	
  first	
  
line	
  of	
  lingerie	
  that	
  was	
  
launched	
  
Campaigns	
  
1.	
  Create	
  Your	
  Meme	
  
•  Slogan	
  cap.on	
  with	
  a	
  twist	
  
•  Users	
  get	
  to	
  choose	
  their	
  template,	
  and	
  fill	
  in	
  
their	
  slogan	
  to	
  join	
  the	
  XIXILI	
  slogan	
  contest	
  
2.	
  Personality	
  Test	
  
•  Three	
  concepts:	
  Comfy,	
  Playful	
  and	
  Sexy	
  
•  Each	
  personality	
  leads	
  to	
  a	
  specific	
  lingerie	
  
line	
  
•  Take	
  the	
  personality	
  test	
  and	
  we	
  will	
  
recommend	
  you	
  the	
  suitable	
  lingerie	
  to	
  post	
  
on	
  your	
  facebook	
  
  	
  Sexy	
   	
   	
   	
   	
  	
  	
  	
  	
  	
  Playful	
   	
   	
   	
   	
  Comfy	
  

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Xixili proposal

  • 3. 10%  of  fans  talking   about  generates  a   good  healthy  like   progression   Fans  genera8on  per  day   is  only  at  6.3,  considered   as  unhealthy  
  • 5. Tabs  to  be  added  to  include  outlet  loca8ons  and   upcoming  products  that  are  being  offered,  as  well   as  campaigns  to  be  incorporated   Sponsored  stories  and   facebook  ads  to   generate  more  non-­‐ connected  fans   History  to  be  added  to   your  8meline  all  the   way  back  to  the   founding  of  the   company  to  the  first   line  of  lingerie  that  was   launched  
  • 7. 1.  Create  Your  Meme   •  Slogan  cap.on  with  a  twist   •  Users  get  to  choose  their  template,  and  fill  in   their  slogan  to  join  the  XIXILI  slogan  contest  
  • 8.
  • 9.
  • 10. 2.  Personality  Test   •  Three  concepts:  Comfy,  Playful  and  Sexy   •  Each  personality  leads  to  a  specific  lingerie   line   •  Take  the  personality  test  and  we  will   recommend  you  the  suitable  lingerie  to  post   on  your  facebook  
  • 11.
  • 12.    Sexy                    Playful          Comfy