This document discusses how event apps can disrupt events by providing integrated experiences for various stakeholders. It outlines problems meeting planners face with communicating schedule changes, reacting to the unexpected, and managing staff. The document then presents a case study of how an app called WVC met the requirements of the West Virginia Conference to integrate with their software and sync across digital tools and speaker/audience areas. The outcome was vendors, planners, speakers and attendees were satisfied with their connected experiences through the single app.

2. What does this mean for
our stakeholders?

3. Attendees get all the coolest tools.
Image Source: http://mentalfloss.com/article/72995/isaac-asimov-radio-shack-pitchman

4. Exhibitors get all the exposure.
Image Source: blog.marketo.com

5. Speakers get to deliver awesome
sessions.
Image Source: www.dilbert.com/

6. Because of this…
• “Event apps are one of the most
exciting areas of event technology, once
again with the biggest potential to
disrupt events.”
– Julius Solaris, editor of Event Manager
Blog
Source: www.eventmanagerblog.com/event-app-bible/

7. What about the meeting
planner and staff?

8. 7 Cool Onsite Tech
Tools for Meeting
Planners & Their Staff

9. Walkie-Talkies

10. USB Drives

11. The Conference Binder

12. Wait a minute...
What’s going on
here???

13. Image Source: www.pexels.com
The Cobbler’s
Children

14. Case Study:
Let’s talk WVC…

15. Tracy Covert:
WVC Digital
Assets Manager
and SUPER
PLANNER

16. Communicating
Schedule & Content Changes
PROBLEM #1

17. Reacting to the Unexpected In
Real-Time
PROBLEM #2

18. Managing Staff, Vendors,
Volunteers, & Other Stakeholders
PROBLEM #3

19. The Solution?

20. Event Apps Potential to Disrupt
Events… Again

21. WVC Requirements
• Built into same app attendees use.
• Integrated with pre-conference
software.
• Syncs with attendee tools like digital
signage.
• Connects with speaker ready room and
audience response.

22. The Integrated Conference
Seamless user experience.
Augmented functionality.

23. Communicating
Schedule & Content Changes
SOLUTION #1

25. Reacting to the Unexpected In
Real-Time
SOLUTION #2

26. Training Progress

27. Managing Staff, Vendors,
Volunteers, & Other Stakeholders
SOLUTION #3

28. Training Progress

30. Were all the
requirements
met?

31. Built into same app
attendees use?
REQUIREMENT:

32. Built into same app attendees use. ✓

33. Integrated with event
management software?
REQUIREMENT:

34. Integrated with
event management software. ✓

35. Syncs with attendee tools
like digital signage?
REQUIREMENT:

36. Syncs with attendee tools like
digital signage. ✓
Signs in the Hall

37. Syncs with attendee tools like
digital signage. ✓
WVC Schedule-at-a-Glance

38. Syncs with attendee tools like
digital signage. ✓
WVC Onsite Digital Signs

39. Connects with speaker
ready room?
REQUIREMENT:

41. Connects with speaker ready room. ✓

42. Speaker Ready Room

43. Connects with speaker ready room. ✓

44. Speaker Ready Room

45. Speaker Ready Room

46. Connects with audience
response?
REQUIREMENT:

47. Connects with audience response. ✓

48. The Speaker View

49. The Attendee View

50. The Outcome?

54. The Outcome
• Vendors worked together well
• Meeting planners had resources they
needed
• Speakers and attendees were happy

55. Try It Yourself
• Search “WVC 2017” in the Apple App or
Google Play Stores
• Download the app and test the different
experiences:
– Meeting Planner Experience
– Speaker Experience
– Staff Member Experience
– Vendor Experience
• See me for login details.

56. Michael Doane
Marketing Manager
CadmiumCD
Questions? Comments?
Michael Doane
Marketing Manager, CadmiumCD
michael@cadmiumcd.com
443-640-6940