In this presentation, we look at aspects of the event experience that have been disrupted by technological advancements.

1. THE SALES ADVANCEMENT COMPANY
How technology is impacting the event
experience

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Technology has permeated every aspect of our lives. There are
apps and software for almost everything nowadays. The event
industry hasn’t escaped this coup. Event attendees look at events
through the same lens as they do their personal lives. The industry
needs to adapt to trends in order to truly deliver impactful
experiences.
Introduction

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The days of exchanging visiting cards and waiting in long
queues are over.
Event professionals started using badge scanners to
scan tags and shorten the registration process.
With the latest API integrations, all of the information
obtained from scanned tags can be made to flow directly
into a CRM.
Attendees will also be able to scheduled sit-down
meetings, check themselves into meetings, and many
other things.
Enhancing lead
generation

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An average attendee spends a majority of the day with
one hand on a mobile device, sieving through mails and
using social media channels.
Live streaming and crowd streaming are two of the latest
trends that takes the experience beyond the venue.
While presentations are being made, mobile devices can
be turned into a personal viewing centers.
Social media walls also go hand-in-hand in getting
attendees to participate and express their views on
subjects.
Boosting
engagement

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A major portion of an attendee’s time is spent in meeting
rooms and engaging with product experiences.
Scheduling and managing meetings is an ancillary activity
that should not take too much time.
A meeting management app can greatly help reduce
these manual efforts.
It can also give sales reps access to crucial account
information that can help them close the deal.
Flawless meeting
management

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If there’s one thing that a sales manager is constantly
worried about, it is how efficient his/her team is.
A meeting management software should be capable of
generating reports based on what the sales manager is
looking for.
Metrics like average deal size, win rate, and number of
interactions per deal closed can be linked directly with
performance.
A meeting management software can help marketers get
their hands insightful information based on the metrics
they gather.
Reporting and
attribution

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Collecting feedback is a crucial gear in continuously
enhancing the event experience.
The time that immediately follows a booth interaction is
an important one. This is the time when feedback is most
accurate because the experience is fresh in the
attendee’s mind.
By placing tablets at the exit of the booth, event
marketers can ensure that attendees fill up the survey as
they leave the booth.
Collecting
feedback

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With the rate at which events are adopting
technology, it is so easy to lose track. This
makes it important for event marketers to follow
trends and use technology in a way that gives
their events an advantage over the others.
Conclusion

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Jifflenow is a sales advancement platform that B2B companies use to meet customers, advance sales, and
close deals. We help companies accelerate their sales cycles by making it simple to schedule, track, and
analyze in-person meetings with prospects and customers. We transform the way companies approach B2B
meetings by enabling them to capture, distribute and analyze meeting data. Companies ranging from
medium sized businesses to Fortune 1000 companies use Jifflenow.
Jifflenow is backed by Sequoia Capital, Accel Partners & Saama Capital and is based in San Jose, California.
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