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By taking common themes from Monopoly (ownership, development and wealth) and combining these with modern day society values such as spending locally and social capital. Local Property Trader seeks to educate civilian and business players the value of social media in selling, supporting the high street and creating greater customer relationships.
The traditional game of Monopoly is transformed into a location based platform for players and non players to truly see how their city evolves through play (both online and offline).
The Guardian newspaper recently reported about: towns of the future needing to offer something different to attract customers to the experience.
Similar to Monopoly at heart of LPT is the properties, however unlike Monopoly, LPT obtains its in game data from Twitter. This data is used directly in the game as social capital.