Is Singapore the Silicon Valley of Asia, and how @Gametize has survived

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My talk at Vienna meets Silicon Valley (Spirit of Vienna 2014) about Singapore's best startups and ecosystem, and briefly Gametize's journey and 10 takeaways from it. Cheers!

Technology Entertainment & Humor

@keizng
about.me/keizng
keith@gametize.com
THE SILICON VALLEY EAST
innovating in a small tiny island nation!

Co-founder and Hustle Ninja of @Gametize
World’s Simplest Gamification Platform (Gametize.com)
about.me/keizng
@keizng

Co-founder and Hustle Ninja of @Gametize
World’s Simplest Gamification Platform (Gametize.com)
Achievements and Badges #storyofmylife
!  Learnt German at 13 and forgot all of it
!  Renowned Counterstrike Camper, Reformed Compulsive Gamer
!  Almost Bankrupt, Won USD$200,000 in 5mins on TV
!  Gametizing Shell, Samsung, Standard Chartered, Accenture
about.me/keizng
@keizng

And talking about it right here
//thanks to super mario
@keizng

Singapore: Sometimes I don’t get it
@keizng

But we do have some WOW startups
@keizng

@keizng
Zopim
(Acquired by Zendesk US$30 Million

@keizng
Rakuten bought it for US$200 Million

Pirates 3D: Raised US$1.4million on Kickstarter

Strong Incubators and Government $upport
(disclosure: I’m a mentor at JFDI)

More Rockstars
Razer, Garena, Carousell, Tradehero
Smart Money
Golden Gate, Silicon Straits, TNF, Crystal Horse

MORE THAN US$300M
worth of acquisitions in last 12 months
http://www.techinasia.com/cheatsheet-of-technology-startup-
acquisitions-in-southeast-asia/
@keizng

I kid you not.
Some think we are the new SV
@keizng

No, I’m not here to promote
Singapore. You are welcomed, surely

I’m here to share how startups
outside of SV can still be kickass
Here’s my
Top 10!

I’m not a rockstar, but I have failed.
How did Gametize survive?
#failbadge
#badass

1. UNBELIEVE THAT SV HYPE
All the best being the next Facebook; B2C vs B2B
“A million guys walk into a Silicon Valley bar. None of them buy
anything. The bar is declared a rousing success”

2. BUT DON’T STOP BEING CRZZZY
Still crazy to me: Twitter, Snapchat, Viki, and Vibease
@keizng

3. SHOW AMBITIONS EARLY
AND WORK GLOBAL SMARTLY
Cloud Subscriptions, Reseller Channels

5. ALLIANCES = BFFL
Sharing referrals, knowledge, and expertise

6. It doesn’t make sense to be a
@keizng

8. LEAN STARTUP
Solve real problems, Test obsessively
Test &
Observe
Launch (MVP)
Discover
& Pivot
@keizng

8. LEAN STARTUP
Solve real problems, Test obsessively
Test &
Observe
Launch (MVP)
Discover
& Pivot

9. Nothing wrong with failing
But fail fast, learn hard, and find the right teammates
@keizng

keith@gametize.com | @keizng
slideshare.net/keizng

Estimates of the 2011 corporate e-learning market range from $26bn to $35bn worldwide. The best companies also spend more on e-learning relative to the total training budget. Yet, according to a CrossKnowledge survey of these global corporations, e-learning completion rates average barely 30-40%. These problems also span across to the education industry, where schools want to continue engage our generation gamers beyond classroom settings. Why hasn't e-learning been a runaway success? Going digital is not enough. Going mobile is not enough. Simply bringing the material into a new medium doesn't change how users interact with it by itself. Instead of flogging the dead horse of e-learning content, it's time to focus on the learner. Digital and mobile platforms still have untapped potential for engaging learners, and gamification is one example of how we can leverage these capabilities to truly improve stickiness and retention. Gametize uses game psychology to understand the problems behind e-learning. Only by connecting with the people doing the learning itself can we fix the problem of why e-learning seems to be stuck in a rut. Gamification taps on everybody's intrinsic motivation to have fun to make learning as easy and engaging as a game. Keith will explain why gamification is a lot more scientific than the term suggests and hence why gamification is the next big thing. Next, he will run through some basic gamification frameworks and real-life examples of how to effectively leverage on game psychology to increase engagement. He will describe B2E (Business to Employees) engagement with gamification with an in-depth successful stories and case studies of Standard Chartered Bank, and a mobile app game targeted primary to secondary school students in Ace Entrepreneurship Week 2012, both implemented by Gametize.

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