The document discusses preparations for a winter summit meeting focused on advocacy. It provides guidance on assessing the current status, identifying key audiences, understanding their needs and goals, and developing strategies and content to inform, involve and inspire audiences. Questions are posed to help participants determine their audiences, goals, challenges, successes, and next steps for effective digital advocacy.
Digital marketing for the spa, health, & wellness industry DigitalSherpa
Mark McKenney, marketing specialist for the spa, health and wellness industry, presents: "New Age Marketing & Media." Mindful communication: maximum benefit for visibility in person, print and seamlessly to digital Media.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Digital marketing for the spa, health, & wellness industry DigitalSherpa
Mark McKenney, marketing specialist for the spa, health and wellness industry, presents: "New Age Marketing & Media." Mindful communication: maximum benefit for visibility in person, print and seamlessly to digital Media.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Online Marketing for Success with tips on how to reach your target audience, develop your brand, and search engine optimize your website and content. Learn what social media sites are right for you, and how to make sure things get shared online.
This is a talk given by our Jt CEO, Sanjay Mehta, at an event of the Indian Spas and Wellness Association, at the Grand Hyatt, in Mumbai, on Nov 15, 2011.
If you are representing a large brand how do you appropriately handle representing them on social media? This presentation discusses how to look at social media communication therapeutically, how to know your audience, how to focus on the people while protecting the brand, how to define your own outlook, how to be prepared for times of crisis, how to plan for community and also how to focus on self preservation.
A presentation about how small businesses need to choose which social media channels to participate in and some tips on getting social using Facebook, Twitter, LinkedIn and Pinterest.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
An introduction to how and why childminders can use social media, with a look at Facebook, Pinterest, Twitter and blogging.
This presentation was made to the Devon Association of Childminders in October 2014.
Pinterest -An Effective Tool to Drive SalesBalaji R
Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Online Marketing for Success with tips on how to reach your target audience, develop your brand, and search engine optimize your website and content. Learn what social media sites are right for you, and how to make sure things get shared online.
This is a talk given by our Jt CEO, Sanjay Mehta, at an event of the Indian Spas and Wellness Association, at the Grand Hyatt, in Mumbai, on Nov 15, 2011.
If you are representing a large brand how do you appropriately handle representing them on social media? This presentation discusses how to look at social media communication therapeutically, how to know your audience, how to focus on the people while protecting the brand, how to define your own outlook, how to be prepared for times of crisis, how to plan for community and also how to focus on self preservation.
A presentation about how small businesses need to choose which social media channels to participate in and some tips on getting social using Facebook, Twitter, LinkedIn and Pinterest.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
An introduction to how and why childminders can use social media, with a look at Facebook, Pinterest, Twitter and blogging.
This presentation was made to the Devon Association of Childminders in October 2014.
Pinterest -An Effective Tool to Drive SalesBalaji R
Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
MKT 380 Introduction to Social Media Marketing Week 1Michael Germano
Social media careers
Social media compared to mass media
New media versus old media
Social media and its value to marketers
Social media marketing and strategic objectives overview
How can you leverage social media as a sales rep? Learn why social media and employee advocacy are no longer optional for brands, and get tips on how to get the most out of Facebook, Twitter and LinkedIn in just 20 minutes a day.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014LiveWorld
This workshop teaches how to develop "purposeful engagement" - story-based marketing that mashes up content marketing & data analytics to design social content for the results you have in mind.
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
I was thrilled to be invited to speak at the Hootsuite executive breakfast - "Advocacy & The Bottom Line - How to Make it Work" in Singapore. Tackling the topic of social advocacy and employee advocacy, are you ready to change everything and focus on making the employees the stars of your business? #Hootsuite #employeeadvocacy #socialmedia #contentmarketing
Slides from a talk on social media given by Jeremy Corner, owner of Blue Eyed Sun and Ivy Ellen, to retailers visiting Widdop Bingham's showrooms on Tuesday 24th June 2014.
Jeremy is a blogger, magazine columnist and greeting card and gift industry thought leader with specialist expertise in digital marketing.
Get started on a fun and superhero themed journey in climbing the rungs of Social Selling and becoming a Social Selling Superstar.
We will go through multiple stages: Beginner, Professional, Extrovert, Inbound & Maestro.
We will look at the perspectives of Dale Carnegie, Sherlock Holmes, Guy Kawasaki, Vala Afshar, & Alok Rodinhood Kejriwal besides exploring how to leverage the multi-dimensional power of LinkedIn. We will collect 'must haves' & 'take aways' throughout the journey.
If you enjoy the deck, dont forget to 'like' and 'share'!
Advance your business with Twitter.
Whether you want to find the right social media tools to connect with local customers, enhance your existing sales funnel, or just get the word out, oneforty shows you how Twitter can efficiently grow your business.
Presentation to the UC Merced SBDC Network for their Monterey Conference. It covers guiding clients through marketing partner selection and navigating social media.
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"Nikki Sunstrum
71% of Social Media users say they are more likely to purchase from a brand they follow online. Are you engaging your customers once they walk out your door? This session will focus on leveraging the use of interactive methods of communication as inexpensive, effective marketing tools for small businesses. Find out who's doing it best, and what they're doing that makes them stand out from the crowd.
Similar to Writing for digital advocacy ooha 12 (20)
Build awareness, educate and mobilize community to support your issue, cause or project . We help mobilize, message and deliver to MAKE GOOD HAPPEN. Grassroots connections get things done.
Digital Advocacy: Using Social Media to Mobilize your Audienceamplifi advoc8tor
How do you use social media to inform, involve and inspire your audience in a connected world? This workshop was delivered for members of the Edmonton Chamber of Voluntary Organizations.
Digital Advocacy: Mobilizing your audience in a connected worldamplifi advoc8tor
What is digital advocacy and how do you use it to mobilize advocates and activists. Presented at the Canadian Society of Association Executives Trillium Chapter Winter Summit in January 2012.
Working in teams is challenging and understanding MBTI can make the experience more engaging while increasing team effectiveness . Know yourself, your individual personality type, and the type of your team as a whole. Learn how to work together for positive results. Make good happen in your organization.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
6. Audience
• Stakeholder
Group
– This
could
be
community
or
staff
segmented
by
locaAon,
funcAonal
area,
or
other
factors?
#wintersummit2012 @shaw_tim
7. Audience
• Key
CharacterisAcs
– Relevant
details
that
help
shape
communicaAon,
such
as:
mobility,
shiG
work,
community
demographics,
percepAons
from
previous
iniAaAves,
others.
– How
ac've
are
cons'tuents
in
social
media?
What
tools
are
they
using?
#wintersummit2012 @shaw_tim
8. Audience
• Current
Level
Of
Understanding
– What
is
the
current
understanding
about
the
change
or
need?
– What
will
enable
or
hinder
receipt
of
your
message
-‐-‐
what
is
of
most
interest
and
concern
to
them;
perceived
threat
or
opportunity,
what
will
be
seen
as
a
gain
or
loss.
#wintersummit2012 @shaw_tim
9. Audience
• Desired
Behaviour
– What
do
you
want
done,
or
not
done,
as
the
result
of
this
communicaAon?
#wintersummit2012 @shaw_tim
10. Audience
• TacAcs/Timing
– What
is
the
best
way
to
reach
them
and
when
do
we
reach
them?
– Do
you
want
to
invite
an
outreach
or
follow-‐up?
#wintersummit2012 @shaw_tim
11. Audience
• Responsibility
– Who
is
most
credible
with
this
stakeholder?
#wintersummit2012 @shaw_tim
12. Audience
• ConversaAon
Tone
– What
is
your
audience
saying
about
your
issue
or
cause?
Are
they
supporAve,
negaAve,
neutral?
#wintersummit2012 @shaw_tim
13. Audience
• Who
are
we
trying
to
reach?
• Is
each
coaliAon
trying
to
reach
the
same
audiences?
#wintersummit2012 @shaw_tim
14. Audience
• Is
your
audience
using
social
media?
• Where
are
they?
• What
are
they
saying?
#wintersummit2012 @shaw_tim
22. Strategies
• The
acAviAes
that
you
will
use
to
achieve
your
goal,
not
the
tools.
#wintersummit2012 @shaw_tim
23. Strategies
• Example
– Goal:
Excellent
oral
health
care
for
every
senior
in
Durham.
– Strategy:
Inform
adults
caring
for
elderly
parents
about
importance
of
oral
health.
– TacAc:
Use
Facebook
page
to
engage
adults
in
conversaAons
about
their
parents’
oral
health.
• ‘My
Story’
campaign
on
Facebook
to
encourage
adults
to
share
their
stories.
#wintersummit2012 @shaw_tim
26. Inform,
Involve,
Inspire
• Inform
– Content
designed
to
provide
the
user
with
informaAon
on
your
brand,
issue
or
cause.
– Focus
on
why
the
issue
is
important
to
them.
– Over
Ame,
shiG
to
provide
them
with
the
informaAon
that
they
need
to
be
informed
advocates
and
champions
for
your
cause.
#wintersummit2012 @shaw_tim
27. Inform,
Involve,
Inspire
• Involve
– Content
should
engage
the
user,
and
have
them
parAcipate
in
the
discussion
or
conversaAon
in
some
way.
– Can
be
as
simple
as
liking
a
post
on
Facebook,
signing
an
online
peAAon
or
actually
coming
out
and
parAcipaAng
in
events.
– Should
include
a
call
to
acAon.
#wintersummit2012 @shaw_tim
28. Inform,
Involve,
Inspire
• Inspire
– Content
is
created
to
inspire
some
sort
of
acAon
from
the
user.
– Always
accompanied
with
a
simple
way
to
complete
the
call
to
acAon
– Enable
the
user
to
carry
the
message
forward
to
their
peers
–
online
and
offline.
#wintersummit2012 @shaw_tim
29. WriAng
for
Social
Media
• Relevant,
useful,
and
interesAng
• Easy
to
understand
and
share
• Friendly,
conversaAonal,
and
engaging
• AcAon-‐oriented
#wintersummit2012 @shaw_tim
30. WriAng
for
Social
Media
• Relevant
–
WIIFM?
– Time
– LocaAon
– Audience
– Interests
#wintersummit2012 @shaw_tim
31. WriAng
for
Social
Media
• Relevant
–
Time
– Schools
out
for
summer!
Read
Aps
on
how
to
keep
kids
healthy
here
yyy.yyy.ca
#wintersummit2012 @shaw_tim
32. WriAng
for
Social
Media
• Relevant
–
Loca9on
– Toronto
just
approved
funding
for
seniors
health
care.
See
where
your
community
stands
yyy.yyy.ca.
#wintersummit2012 @shaw_tim
33. WriAng
for
Social
Media
• Relevant
–
Audience
– Learn
how
to
protect
your
#aging
parents’
health.
It’s
the
li]le
things
that
count
yyy.yyy.ca.
#wintersummit2012 @shaw_tim
34. WriAng
for
Social
Media
• Relevant
–
Interests
– #Foodies
–
Find
out
what
dishes
are
best
for
your
teeth.
Yyy.yyy.ca.
#wintersummit2012 @shaw_tim
35. WriAng
for
Social
Media
• Useful
– Study
shows
adding
carrots
to
diet
reduces
gum
disease.
Why?
Because
they’re
delicious
and
crunchy!
Learn
more
about
gum
disease
at
yyy.yyy.ca.
#wintersummit2012 @shaw_tim
36. WriAng
for
Social
Media
• Make
sure
it’s
Interes9ng
#wintersummit2012 @shaw_tim
37. WriAng
for
Social
Media
• Is
it
SHAREABLE?
– Put
relevant
informaAon
at
the
beginning
of
your
post.
– Use
fewer
characters
than
allowed
to
make
sharing
easy.
– Keep
messages
short
but
relevant.
– Test
your
message
on
a
cold
reader.
Could
someone
“get
it”
in
less
than
2
seconds?
– Provide
enough
context
so
your
message
can
stand
alone.
#wintersummit2012 @shaw_tim
38. WriAng
for
Social
Media
• Do
– Use
contracAons
– Write
in
first
or
second
person
(I,
we,
you)?
#wintersummit2012 @shaw_tim
39. WriAng
for
Social
Media
• Don’t
– Use
colloquial
language
(y’all,
ain’t,
you
guys).
– Use
trendy
abbreviaAons
(UR
for
“you
are”).
#wintersummit2012 @shaw_tim
40. WriAng
for
Social
Media
• Is
it
ac9on
oriented?
– Use
acAon
verbs
such
as
“learn,”
“watch,”
or
“join.”
– Include
links
to
Web
content
that
offer
more
detail
or
supply
a
phone
number
or
e-‐mail
address,
but
not
e-‐mail
addresses
for
individuals.
– Use
ALL
CAPS
sparingly,
for
emphasis
only.
#wintersummit2012 @shaw_tim
42. WriAng
for
Facebook
• How
do
people
interact?
• 77%
just
read
• 17%
share
news
with
others
• 13%
post
about
the
brand
#wintersummit2012 @shaw_tim
43. WriAng
for
Facebook
• Length
– 420
characters
with
a
link
– 250
characters
will
display
in
the
newsfeed
#wintersummit2012 @shaw_tim
44. WriAng
for
Facebook
• Tone
– Use
casual,
jargon
free
tone
– Keep
it
consumer
friendly
#wintersummit2012 @shaw_tim
45. WriAng
for
Facebook
• Tag
– Use
@
before
someone's
name
to
tag
them
in
a
post.
– Post
then
shows
up
on
their
wall.
– They’re
more
likely
to
see
and
share
the
post.
#wintersummit2012 @shaw_tim
46. WriAng
for
Facebook
• How
do
you
engage?
• AutomaAng
content?
– Pros/Cons
#wintersummit2012 @shaw_tim
47. WriAng
for
Facebook
• How
do
you
engage?
• Use
video
#wintersummit2012 @shaw_tim
48. WriAng
for
Facebook
• How
do
you
engage?
• Encourage
shares
&
menAons
#wintersummit2012 @shaw_tim
49. WriAng
for
Facebook
• How
do
you
engage?
• Use
quesAons
and
polls
#wintersummit2012 @shaw_tim
50. WriAng
for
Facebook
• How
do
you
engage?
• Target
your
messages
#wintersummit2012 @shaw_tim
51. WriAng
for
Facebook
• How
do
you
engage?
• Put
fans
in
charge
#wintersummit2012 @shaw_tim
52. WriAng
for
Facebook
• How
do
you
engage?
• Involve
fans
#wintersummit2012 @shaw_tim
53. WriAng
for
Facebook
• How
do
you
engage?
– You
only
get
one
first
impression
#wintersummit2012 @shaw_tim
54. WriAng
for
Facebook
• How
do
you
engage?
• Make
it
real-‐Ame
• Bring
the
offline
online
#wintersummit2012 @shaw_tim
55. WriAng
for
Facebook
• Your
turn
– Choose
a
key
message
and
think
about
what
stories
you
can
tell
about
it.
– Create
a
message
that
you
could
share
on
Facebook
to:
a. Inform
b. Involve
c. Inspire
#wintersummit2012 @shaw_tim
57. WriAng
for
Twi]er
• Message
(or
tweet):
Messages
are
composed
of
up
to
140
characters
of
text
or
links.
#wintersummit2012 @shaw_tim
58. WriAng
for
Twi]er
• Retweet
(RT):
If
a
tweet
(or
message)
from
another
Twi]er
user
is
relevant,
the
retweet
funcAon
allows
you
to
forward
their
message
to
your
network.
• Modified
Tweet
(MT):
A
retweeted
message
that
had
to
be
modified
to
fit
the
character
limit.
#wintersummit2012 @shaw_tim
59. WriAng
for
Twi]er
• Men9on:
Twi]er
enables
users
to
automaAcally
link
to
each
other
by
pupng
the
@
symbol
in
front
of
the
username
in
a
message.
#wintersummit2012 @shaw_tim
60. WriAng
for
Twi]er
• Hashtag:
Similar
to
a
menAon,
a
hashtag
is
created
automaAcally
when
you
put
the
#
symbol
before
a
word.
Using
a
hashtag
enables
other
people
to
join
in
a
larger
conversaAon
on
a
topic
or
find
informaAon
quickly.
#wintersummit2012 @shaw_tim
61. WriAng
for
Twi]er
• Short
URL:
Links
can
be
compressed
using
tools
such
as
bit.ly,
which
bring
them
down
to
about
15-‐20
characters.
#wintersummit2012 @shaw_tim
62. WriAng
for
Twi]er
• 140
characters
is
too
much.
#wintersummit2012 @shaw_tim
63. WriAng
for
Twi]er
• Use
abbreviaAons,
but
keep
it
professional
– Avoid
UR,
L8R
#wintersummit2012 @shaw_tim
64. WriAng
for
Twi]er
• Share.
– Share
photos
and
behind
the
scenes
info
about
your
brand,
issue
or
cause.
– Give
a
glimpse
of
developing
projects,
events
and
important
meeAngs.
#wintersummit2012 @shaw_tim
65. WriAng
for
Twi]er
• Listen.
– Regularly
monitor
the
comments
about
your
brand,
issue
or
cause.
#wintersummit2012 @shaw_tim
66. WriAng
for
Twi]er
• Ask.
– Ask
quesAons
of
your
followers
to
glean
valuable
insights
and
show
that
you
are
listening.
#wintersummit2012 @shaw_tim
67. WriAng
for
Twi]er
• Respond.
– Respond
to
compliments
and
feedback
in
real
Ame.
#wintersummit2012 @shaw_tim
68. WriAng
for
Twi]er
• Demonstrate
wider
leadership
and
know-‐
how.
– Reference
arAcles
and
links
about
the
bigger
picture
as
it
relates
to
your
brand,
issue
or
cause.
#wintersummit2012 @shaw_tim
69. WriAng
for
Twi]er
• Champion
your
stakeholders.
–
Retweet
and
reply
publicly
to
great
tweets
posted
by
your
followers
and
advocates.
#wintersummit2012 @shaw_tim
70. WriAng
for
Twi]er
• Establish
the
right
voice.
– Twi]er
users
tend
to
prefer
a
direct,
genuine,
and
of
course,
a
likable
tone
from
your
organizaAon,
but
think
about
your
voice
as
you
Tweet.
How
do
you
want
your
organizaAon
to
appear
to
the
Twi]er
community?
#wintersummit2012 @shaw_tim
71. WriAng
for
Twi]er
• Your
turn
– Compose
a
tweet
designed
to:
a. Inform
b. Involve
c. Inspire
#wintersummit2012 @shaw_tim
73. WriAng
your
Blog
• Good
Content
– Finding
the
balance
between
wriAng
for
humans
and
wriAng
for
machines
• RULE:
Write
for
people
first,
search
engines
second.
– Create
content
that
people
will
want
to
refer
other
people
to
(generate
links)
#wintersummit2012 @shaw_tim
74. WriAng
your
Blog
• Good
Content
– Engaging
– Valuable
– InformaAve
– Funny,
wi]y,
insightul
– Easy
to
read
– Updated
regularly
#wintersummit2012 @shaw_tim
75. WriAng
your
Blog
• Where
to
start?
– Start
by
answering
some
of
your
audience’s
most
popular
quesAons.
• Answer
what’s
in
it
for
me?
– Conduct
brief
interviews
with
experts
from
your
organizaAon.
– Share
personal
stories.
#wintersummit2012 @shaw_tim
76. WriAng
your
Blog
• How
oGen?
– As
oGen
as
you
want
people
to
pay
a]enAon
– As
oGen
as
you
have
something
valuable
to
say
#wintersummit2012 @shaw_tim
77. WriAng
your
Blog
• How
oGen?
– Plan
for
at
least
1
substanAal
post
per
week
• 500
words
– Incorporate
shorter
‘update’
or
Amely
posts
throughout
the
week
• Under
300
words
• Photos,
videos
or
thoughts
on
another
blog
#wintersummit2012 @shaw_tim
78. WriAng
your
Blog
• Repackage
– Look
at
the
material
you
already
have.
• Reach
out
to
others
in
your
org.
– Have
them
write
down
every
quesAon
they
are
asked
for
a
day.
• Reach
out
to
those
already
engaged
for
their
stories.
#wintersummit2012 @shaw_tim
79. WriAng
your
Blog
• Curate
– Curate,
or
aggregate,
other
valuable
pieces
of
content.
– Make
sure
it’s
valuable:
• Are
you
saving
the
reader
Ame
by
pupng
all
of
these
resources
in
one
place?
• Are
you
offering
your
own
opinion
and
insight
against
what
somebody
else
has
said?
#wintersummit2012 @shaw_tim
80. WriAng
your
Blog
• Planning
content
– Have
an
editorial
calendar
or
content
schedule
– Help
you
map
out
your
frequency,
give
you
a
general
idea
of
the
content
you’ll
be
creaAng
– Serve
as
a
blogging
schedule
– Help
you
develop
an
approach
or
focus
• Specific
topics
or
issues
for
specific
Ames.
Ex
Awareness
months
#wintersummit2012 @shaw_tim
81. WriAng
your
Blog
• Planning
content
– Editorial
calendar
helps
you
maintain
a
balance
of
content
types
– Outlines
various
topics
and
lengths
• Ex.
posts
that
are
short
and
shareable
vs.
those
that
are
meaty
and
comprehensive.
#wintersummit2012 @shaw_tim
82. WriAng
your
Blog
• Make
it
easy
to
consume
– Think
about
how
you
can
make
your
posts
easiest
for
the
reader
to
consume
and
digest.
• Headlines
are
the
most
important
element
of
your
blog
posts.
• One
of
the
best
things
you
can
do
to
capture
readers’
a]enAon
is
to
write
an
awesome
blog
Atle.
#wintersummit2012 @shaw_tim
83. WriAng
your
Blog
• Headlines
and
Titles
– How-‐to
– How
not
to
– Clear
and
Direct
• 5
ways
to
use
Twi]er
like
a
pro
– Create
a
sense
of
urgency
– Be
controversial
– Be
sensaAonal
– Be
newsworthy
– Use
numbers
#wintersummit2012 @shaw_tim
84. WriAng
your
Blog
• Headlines
and
Titles
– Might
be
the
most
crucial
part
of
actually
gepng
readers
to
start
reading
your
post
when
they
see
it
in
an
RSS
reader
or
search
engine
results
page.
#wintersummit2012 @shaw_tim
85. WriAng
your
Blog
• Format
for
readability
– Use
headlines
and
sub-‐heads
to
break
up
thoughts
and
blocks
of
text.
– Use
bullets
and
lists
#wintersummit2012 @shaw_tim
86. WriAng
your
Blog
• Choosing
a
Topic
– take
a
li]le
extra
Ame
defining
your
topic
and
the
post
will
flow
be]er
and
you’ll
develop
something
that
ma]ers
to
readers.
• The
Opening
Line
– FIrst
impressions
ma]er.
Once
you’ve
got
someone
past
your
post’s
Atle
your
opening
line
draws
them
deeper
into
your
post.
• Your
‘point/s’
– A
post
needs
to
have
a
point.
If
it’s
just
an
intriguing
Atle
and
opening
you’ll
get
people
to
read
–
but
if
the
post
doesn’t
‘ma]er’
to
them
it’ll
never
get
tracAon.
• Call
to
AcAon
– Driving
readers
to
do
something
cements
a
post
in
their
mind
and
helps
them
to
apply
it
and
helps
you
to
make
a
deeper
connecAon
with
them.
#wintersummit2012 @shaw_tim
87. WriAng
your
Blog
• Add
Depth
– Before
publishing
your
post
ask
yourself
how
you
could
add
depth
to
it
and
make
it
even
more
useful
and
memorable
to
readers?
• Quality
Control
and
Polishing
of
Posts
• Timing
of
Publishing
Your
Post
– Strategic
Aming
of
posts
can
ensure
the
right
people
see
it
at
the
right
Ame.
#wintersummit2012 @shaw_tim
88. WriAng
your
Blog
• WriAng
the
post
– Make
sure
it
will
be
useful
(as
defined
by
the
reader)
• Entertaining
• EducaAng
• Informing
• Debate
–
some
blog
readers
want
a
place
that
they
can
have
a
good
old
fashioned
dialogue,
debate
or
even
a
fight
over
an
issue
• News
• Community
–
tap
into
the
need
that
people
have
to
connect
and
belong.
– OGen
the
topic
is
secondary
here.
#wintersummit2012 @shaw_tim
89. WriAng
your
Blog
• WriAng
the
post
– Make
the
content
completely
relevant
to
the
Atle.
• Comes
back
to
trust
– Write
like
it’s
a
conversaAon
• Man
vs.
machine
– Use
images
and
videos
• Hold
the
reader’s
hand
if
you’re
walking
them
through
something
– Keep
the
sentences
short
#wintersummit2012 @shaw_tim
90. WriAng
your
Blog
• How
to
promote
your
blog
– Find
other
bloggers
• Leverage
your
exisAng
connecAons
and
create
new
relaAonships.
• Reach
out
to
influenAal
bloggers
in
your
industry
and
a]ract
their
a]enAon
through
menAons
on
your
blog
and
social
media.
• Create
an
opportunity
for
them
to
share
your
blog
posts
across
their
network.
• Create
link-‐building
opportuniAes
#wintersummit2012 @shaw_tim
91. WriAng
your
Blog
• How
to
promote
your
blog
– Be
social
• Use
other
social
networks
to
promote
your
blog
• Publish
your
blog
to
the
main
social
sites
• Make
sure
you
have
social
sharing
bu]ons
so
that
others
can
share
as
well
– Also
important
for
SEO
#wintersummit2012 @shaw_tim
92. WriAng
your
Blog
• How
to
promote
your
blog
– Be
social
• Keep
in
mind
that
your
message
may
not
always
be
the
exact
same
across
platorms
– Your
Facebook
post
will
be
different
than
your
Tweet.
• Use
plug-‐ins
or
a
tool
like
Tweetdeck
to
post
across
platorms
#wintersummit2012 @shaw_tim
93. WriAng
your
Blog
• How
to
promote
your
blog
– Use
your
exisAng
web
presence
• Add
banners
and
call-‐outs
to
your
exisAng
website
#wintersummit2012 @shaw_tim
94. WriAng
your
Blog
• How
to
promote
your
blog
– Talk
about
it
whenever
possible
• Use
real-‐life
events
to
menAon
your
blog
and
drive
people
back
to
it
– Ex.
If
you’re
doing
a
presentaAon,
post
your
slides
to
your
blog
and
have
people
download
them.
#wintersummit2012 @shaw_tim
95. WriAng
your
Blog
• How
to
promote
your
blog
– Talk
about
it
whenever
possible
• Add
your
blog
address
to
your
email
signature
#wintersummit2012 @shaw_tim
96. WriAng
your
Blog
• Stay
relevant
– Keep
listening
and
monitoring
what’s
hot
in
the
blogosphere
and
social
media
– Ask
your
readers
what
they
want
to
read
more
about
#wintersummit2012 @shaw_tim
97. WriAng
your
Blog
• Manage
the
conversaAon
– Make
sure
you
check
and
respond
to
comments
• Even
negaAve
ones
– Monitor
the
conversaAon
on
other
social
channels
too
– Think
about
how
you
want
to
handle
comments
on
your
blog
• Auto
post
• You
approve/moderate
#wintersummit2012 @shaw_tim
98. Thank
you!
Tim
Shaw
Am@amplifi.ca
www.amplifi.ca
905-‐415-‐4588
#wintersummit2012 @shaw_tim