Writing Advertisiment Effective
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The document discusses several key aspects of effective advertising copywriting. It states that the objective of advertising is to generate business, whether that is money or otherwise. It emphasizes that headlines and subheadings should contain the most critical words to effectively convey the main message at a glance. The document also categorizes different types of advertising by medium, industry, geographic scope, and purpose.
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Writing Advertisiment Effective
- 2. Advertising copy is all about selling. Ad is a Generate Business. The BUSINESS need not always be money. Every Ad copywriter has his or her own style, But follow some fundamental rules.
- 3. Thus is the beginning. A better understanding of the objective helps you coalesce your thoughts and focus your skill.
- 4. Headline and Subheadings contain words those are most critical to message. Only an interesting headline makes one read further.
- 5. Most important words should appear there. Headline should give the reader a fair idea of what the remaining copy comprises.
- 6. Consumer Advertising, Advertising To business And Profession, Non-Product Advertising.
- 7. Television, Print, Radio, Billboards, Out-Of-Home, Email,
- 8. Direct Mail, Flyers, Signage, In-Store, Social Media, Paid search.
- 9. Institutional Advertising, Brand Advertising, Classified Advertising, Promotional Advertising, Advocacy Advertising,
- 10. National Advertising, Local Advertising, Global Advertising.
- 11. Consumer Advertising, Industrial Advertising, Trade Advertising, Informative Advertising, Persuasive Advertising, Reminder Advertising.
- 15. END