Write a 2-3-page critical analysis of an advertisement. Choose an ad.docx
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Write a 2-3-page critical analysis of an advertisement. Choose an advertisement that is compelling to you. An ad that enrages, excites or motivates you will be easier to analyze. Ads can be from magazines, newspapers, the Internet, or television. You will sharethe adon the discussions board. Before you write any paper, you should always brainstorm first! Make sure you are familiar with the product being advertised! Look at the ad from top to bottom, left to right, taking note of anything that seems significant or grabs your attention. How to approach your paper and questions to consider: 1. Describe the ad (what you see, what is said, how it is organized and so on) and the ad’s overall effect or tone. Is the ad old-fashioned, somber, disturbing, serene, purposely confusing, busy, funny, sarcastic, ironic, understated, sad, sexy, vague and so on? Does it sentimentalize, glorify, What grabs your attention? How do your eyes move across the page? Are the objects interacting in some way-implied or obvious? Is there implied movement? Foreshadowing? What is excluded? Be detailed. 2. Find the argument. What is the argument? What kind of lifestyle do you think your advertising tries to promote? What kind of values? What are the implied values? The explicit messages? What is the context? Discuss how the audience and the ad’s message are linked. What kinds of knowledge or experience does the ad assume its audience possesses? What associations might the audience make with the images in your ad? How and why are these associations important? How do they connect with the product? How might these associations motivate viewers to purchase the product? Who do you think is the target audience and how do you know? 3. Prove the argument. Identify Rhetorical Strategies. What appeals are being used support the argument? Ethos? Credibility by name or brandor endorsement Pathos? Emotions Logos? Logic Consider diction if there’s text! Consider context. 4. What can you deduce about American culture in general by looking at this ad? How should the target audience or public react to this ad? Organization: Sample Outline 1.Introduction: What is the ad for? General summary of the context of ad, name the company or product, and your thesis—what is the ad doing or saying and who is the audience? Thesis example for the Virginia Slims ad in class: “theadvertisement conveys the message that modern women are empowered, confident and strong when they make their own decisions concerning their body. Empowered women rebel against societal judgment and warnings. The advertisement uses an emotional appeal to influence a young (ages 18-40) female audience who values these qualities.” 2. Body Paragraphs: (Use evidence from the ad to prove your thesis) A. Describe the ad. B. Explain the Context & Target Audience. Where was the ad published? Who is the audience? Show the reader how the components of the ad are designed to target the audience. What are the values of.
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Part One Advertisement AnalysisIn this section, you will anal.docx
Part One: Advertisement Analysis
In this section, you will analyze the four advertisements you selected earlier in the course. Use social science approaches to gather specific information from them. As you conduct your analyses, think about what these advertisements say about the companies selling the products, the organizations making the ads, the people purchasing the products, and society as a whole.
Determine how
individuals and groups are represented
in the advertisements.
What audiences are the advertisements trying to reach?
What unspoken or underlying messages do you think the ads might be sending?
Identify
stereotyped group behavior
in the advertisements.
What are the advertisements saying about the behavior of the groups represented in them?
What underlying messages do the advertisements send about the group behaviors in them and the audiences they assume will be consuming the products?
Determine how
different cultures are represented
in the advertisements.
How do the ads represent culture? Are any stereotypes being used?
What unspoken or underlying messages do you think the ads might be sending about culture?
Discuss how
ethical issues in the social sciences
impact advertising. Look beyond the economic effects of advertisements and consider the following questions to help address this prompt:
Do the ads confirm biases? Do they rely on stereotypes? Do they support social change? Do they stay neutral on social or political movements? Should they get involved in social or political movements?
Why might it be important for advertisers and companies in a diverse world to be as inclusive and unbiased as possible?
Part Two: Social Science Questions
The answers that come from an analysis can often lead to more questions. In this section, you will use the information you found from your advertisement analyses to ask a broader social science question. You do not need to answer the question, but you do need to talk about how you might study your advertisements using the skills and knowledge you’ve gained in this course.
Propose a
finalized social science research question
based on your analysis of the advertisements you chose.
Think beyond the minor details from your analysis and consider what the ads say about individuals, groups, institutions, or society.
What is the meaning or significance of the ads? For example, you might be interested in ethical issues related to advertising. You might want to explore how current events influence the content of ads. Or maybe you would like to ask how common themes in ads could impact an audience’s self-concept.
Discuss how you used a
social science perspective to develop your research question.
Explain how you used social science concepts, perspectives, or approaches to write your research question.
Explain
one major development in the social sciences
that may have influenced your research question.
The major development .
Assignment # 3 – Advertisement Analysis Below, find your A.docx
Assignment # 3 – Advertisement Analysis
Below, find your Advertisement Category based on the first letter in your last name (My last
name is Winter, so I would be in category 3). Then, find an advertisement that falls into the
description in that category, and analyze the ad from a psychological point of view. If you
can, upload a picture of the ad with your assignment; otherwise, vividly describe the ad as
best you can. Again, copy and paste your responses into the blackboard dropbox folder. You
can keep it in the questionnaire format below (which is actually my preference) or write it out
in paragraph format. Just make sure to give a thorough response!
Categories:
Last Name A – H: Find an ad that appeals to or is based on a creation of needs—think about
this in terms of human hierarchy of needs (biological, safety and security, belonging and love,
self-esteem and status, cognitive, aesthetic, and self-actualization). You might recall these
needs from an intro psych course covering Maslow.
Last Name I – Q: Find an ad that involves social and prestige suggestions—techniques based
on the premise that you should buy or do something because many others do so (social
suggestion) or some well-known person makes a recommendation (prestige suggestion).
Last Name R – Z: Find an ad that involves loaded words and images—these tend to be more
subtle techniques, including the use of attractive people in the advertisement, images of
positive social situations associated with a product, or incorporating "buzzwords" or buzz
phrases such as "natural" for food and beauty products.
(Five Points Possible for Each Question)
1. What product does this ad attempt to market, and where is the ad from? Describe or attach
2. To which component(s) of attitudes (e.g., affective, behavioral, cognitive) does this ad
appeal? How can you tell? Was this a good strategy for this product/audience?
3. What route of persuasion do the advertisers seem to use (e.g., central/systematic route vs.
peripheral/heuristic pg. 228)? Was that a good choice? Specifically, what central or
peripheral cues are used?
4. Does the ad attempt to describe the source of its product information (e.g., "dentists agree
that _____" or "experts suggest ____?" Do these sources come off as credible and/or
attractive? If there was no expert, do you think one would have helped? Why or why not?
5. What about the communication itself? Are the arguments weak/strong, one-sided/two-
sided, overt/implied, discrepant with the audience/in-line with the audience, or not present
at all? Were these good choices?
6. What about the target of the communication? Who are the advertisers targeting, how can
you tell, and was that a good decision? How might this ad be different if directed towards
an audience from a more interdependent culture?
7. Describe how AT LEAST ONE concept that we have discussed (e.g. dissonance, emotions,
attitudes, self-monitoring, etc.
Rhetorical analysis assignment brainstorming
Brainstorming questions for doing a rhetorical analysis of print ads
Recommended
Part One Advertisement AnalysisIn this section, you will anal.docx
Part One: Advertisement Analysis
In this section, you will analyze the four advertisements you selected earlier in the course. Use social science approaches to gather specific information from them. As you conduct your analyses, think about what these advertisements say about the companies selling the products, the organizations making the ads, the people purchasing the products, and society as a whole.
Determine how
individuals and groups are represented
in the advertisements.
What audiences are the advertisements trying to reach?
What unspoken or underlying messages do you think the ads might be sending?
Identify
stereotyped group behavior
in the advertisements.
What are the advertisements saying about the behavior of the groups represented in them?
What underlying messages do the advertisements send about the group behaviors in them and the audiences they assume will be consuming the products?
Determine how
different cultures are represented
in the advertisements.
How do the ads represent culture? Are any stereotypes being used?
What unspoken or underlying messages do you think the ads might be sending about culture?
Discuss how
ethical issues in the social sciences
impact advertising. Look beyond the economic effects of advertisements and consider the following questions to help address this prompt:
Do the ads confirm biases? Do they rely on stereotypes? Do they support social change? Do they stay neutral on social or political movements? Should they get involved in social or political movements?
Why might it be important for advertisers and companies in a diverse world to be as inclusive and unbiased as possible?
Part Two: Social Science Questions
The answers that come from an analysis can often lead to more questions. In this section, you will use the information you found from your advertisement analyses to ask a broader social science question. You do not need to answer the question, but you do need to talk about how you might study your advertisements using the skills and knowledge you’ve gained in this course.
Propose a
finalized social science research question
based on your analysis of the advertisements you chose.
Think beyond the minor details from your analysis and consider what the ads say about individuals, groups, institutions, or society.
What is the meaning or significance of the ads? For example, you might be interested in ethical issues related to advertising. You might want to explore how current events influence the content of ads. Or maybe you would like to ask how common themes in ads could impact an audience’s self-concept.
Discuss how you used a
social science perspective to develop your research question.
Explain how you used social science concepts, perspectives, or approaches to write your research question.
Explain
one major development in the social sciences
that may have influenced your research question.
The major development .
Assignment # 3 – Advertisement Analysis Below, find your A.docx
Assignment # 3 – Advertisement Analysis
Below, find your Advertisement Category based on the first letter in your last name (My last
name is Winter, so I would be in category 3). Then, find an advertisement that falls into the
description in that category, and analyze the ad from a psychological point of view. If you
can, upload a picture of the ad with your assignment; otherwise, vividly describe the ad as
best you can. Again, copy and paste your responses into the blackboard dropbox folder. You
can keep it in the questionnaire format below (which is actually my preference) or write it out
in paragraph format. Just make sure to give a thorough response!
Categories:
Last Name A – H: Find an ad that appeals to or is based on a creation of needs—think about
this in terms of human hierarchy of needs (biological, safety and security, belonging and love,
self-esteem and status, cognitive, aesthetic, and self-actualization). You might recall these
needs from an intro psych course covering Maslow.
Last Name I – Q: Find an ad that involves social and prestige suggestions—techniques based
on the premise that you should buy or do something because many others do so (social
suggestion) or some well-known person makes a recommendation (prestige suggestion).
Last Name R – Z: Find an ad that involves loaded words and images—these tend to be more
subtle techniques, including the use of attractive people in the advertisement, images of
positive social situations associated with a product, or incorporating "buzzwords" or buzz
phrases such as "natural" for food and beauty products.
(Five Points Possible for Each Question)
1. What product does this ad attempt to market, and where is the ad from? Describe or attach
2. To which component(s) of attitudes (e.g., affective, behavioral, cognitive) does this ad
appeal? How can you tell? Was this a good strategy for this product/audience?
3. What route of persuasion do the advertisers seem to use (e.g., central/systematic route vs.
peripheral/heuristic pg. 228)? Was that a good choice? Specifically, what central or
peripheral cues are used?
4. Does the ad attempt to describe the source of its product information (e.g., "dentists agree
that _____" or "experts suggest ____?" Do these sources come off as credible and/or
attractive? If there was no expert, do you think one would have helped? Why or why not?
5. What about the communication itself? Are the arguments weak/strong, one-sided/two-
sided, overt/implied, discrepant with the audience/in-line with the audience, or not present
at all? Were these good choices?
6. What about the target of the communication? Who are the advertisers targeting, how can
you tell, and was that a good decision? How might this ad be different if directed towards
an audience from a more interdependent culture?
7. Describe how AT LEAST ONE concept that we have discussed (e.g. dissonance, emotions,
attitudes, self-monitoring, etc.
Rhetorical analysis assignment brainstorming
Brainstorming questions for doing a rhetorical analysis of print ads
OVERVIEWWrite a 3–4-page assessment in which you examine how adver.docx
OVERVIEW
Write a 3–4-page assessment in which you examine how advertising manipulates emotions, particularly fear.
Fear is not only a powerful emotion but also a powerful motivator. Advertisers know this and use fear appeal in advertising messages as a tactic to motivate their target audience into behaving in a certain way.
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By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
•
Competency 2: Apply social psychological research and theory to examine social perception, social interaction, and social influence.
•
Describe the emotional tone of advertising.
•
Describe the behavior promoted in advertising.
•
Apply a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising.
•
Competency 3: Analyze social psychological theory and research to explain personal, professional, and social issues.
•
Explain the social conditions that foster fear.
•
Explain how individual differences and perceptions perpetuate fearfulness.
•
Competency 7: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in the field of psychology.
•
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a psychology professional.
Use APA format and style
CONTEXT
Another aspect of human functioning—emotion—has proven to be even more challenging to study than cognition. There are so many theories on emotions, but none are all inclusive; therefore, emotions continue to be mysterious, and the study of emotions is considered a work in progress. Emotions appear to be out of conscious control, yet they provide feedback that aids in self-understanding and information about our perceptions of the social world.
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It is important to examine the purpose that emotions serve to us as individuals, and how they promote our cultural animal nature (Baumeister & Bushman, 2014). Equally important is looking at how emotions are both helpful and hurtful in decision making, and to what extent our emotions may be manipulated by others, such as in marketing that appeals to emotion. Emotional regulation is part of emotional intelligence. Without an ability to self-regulate emotion, a concept known as affect regulation, emotions can fuel depression, aggression, and other self-defeating behaviors.
Reference
Baumeister, R. F., & Bushman, B. J. (2014).
Social psychology & human nature
(3rd ed.). Belmont, CA: Wadsworth.
QUESTIONS TO CONSIDER
•
To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.
•
When was the last time you were consciously affected by an ad you saw on TV? How did it affect you? Why did it affect you?
•
Why is.
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ENGL 112 Ad Analysis ProjectOn a daily basis, consumers are surr.docx
ENGL 112 Ad Analysis Project
On a daily basis, consumers are surrounded by visual material. Using the combined knowledge of visual argument and the rhetorical situation allows us understand how the language (and symbols) of a text create meaning.
Topic: Using elements of the Rhetorical Situation, write an analysis of an advertisement or political cartoon. The advertisement or cartoon may be found using YouTube, Google Images, or other Internet locations where advertisements or political cartoon may be found.
Do not select topics from the following list unless you have permission from your instructor. These topics fall into the following categories: too broad (you will not write a book for this class), the topic is too current making reliable sources difficult to obtain, or the instructor has seen the issues too many times to read another paper on the issue.
Abortion
Capital Punishment
Censorship
Cell phone use while driving
Child Abuse
Eating disorders
Euthanasia
Evolution
Gun Control
Legalizing Marijuana
Smoking
Stem Cell Research
Purpose: The purpose of your analysis is to apply critical thinking skills to visual rhetoric and understand how the piece achieves its effect. Be sure you have read “Ad Analysis” from Writing Commons.
Audience: Gear your analysis for you, your classmates, your instructor, and the original audience for the visual selected. You will need to carefully review the intended audience for the piece.
Length and Source Requirements: Essay should be 700-800 words in length, plus Works Cited/References page (follow APA or MLA format and documentation per your professor). The advertisement is the only source required.
Format: Follow MLA or APA style for format and documentation as directed by your instructor.
Focus: Your analysis should show the intended audience for the piece as well as the purpose and implied purpose for the piece. Carefully analyze how the piece has presented its ideas and what “tools” have been used to persuade the intended audience. When choosing a piece, choose a piece that captures your attention. What argument is being made in that one piece? Who or what is the piece about?
Organization and Development: After choosing the visual argument you will analyze, do some background reading.
Use the parts of the Rhetorical Situation to help you analyze the advertisement selected:
· Audience—who is the target audience for the piece? Young children (McDonald’s ads), Adults (Sandals Beach), Elderly (Medicare), etc.
· Context—A little knowledge about the company or advertising agency may be useful. For instance, McDonald’s would not produce a commercial with Paris Hilton washing a Bentley (Hardees).
· Purpose—Overall goal of the advertisement
· Tone—Attitude toward the subject
· Arrangement—Where items are placed in the visual. Specific descriptions will be needed to help your reader visualize the piece. Location of each piece in the advertisement is important to the analysis.
· Scal ...
Advertisement ExerciseThe following exercise will require you to b.docx
Advertisement Exercise
The following exercise will require you to become a critical thinker when analyzing arguments that we are bombarded with everyday—ADVERTISEMENTS!!! Take a flip through a magazine, newspaper, website, youtube etc and choose and advertisement to analyze. Be sure to fully consider and analyze all parts of the advertisements and also what lead you to the conclusions that you draw about them. Each group will share their answers with the class.
What is the ad trying to convey? Be very specific. What lead you to your conclusion?
What types of visual stimuli does the advertisement utilize? Pictures? Words? Colors? Font? Look at everything that is going on in the advertisement. How do all these aspects contribute to the overall message? Explain.
Who is the target audience? Describe the audience in as many details as possible- age, sex, background (where do they come from? What cultural influences do they have?), income. Be as detailed as possible about whom you think the ad is meant to reach. Be sure to support your conclusions with support you see in the ad.
What persuasive techniques does the advertisement utilize? What is the advertisement promising? Are the claims that it makes true? Why or why not? What connections does the advertisement try to establish? Why do you think the marketers wanted to establish such a connection?
Are fallacies or unfair claims made? How are these claims presented? How do the advertisements try to make these claims believable?
6. Do you think society is responsible for critical thinking when it comes to advertisements and media, or do you think the companies are to blame? Explain.
USE MLA Format and Must provide references and citations
.
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Prewriting Assignment Analyzing an Advertisement 1. Content Wh.docx
Prewriting Assignment: Analyzing an Advertisement
1. Content: What exactly is the ad selling? An object? an idea? Both?
2. Message: How is the ad selling the product? What is the persuasive message that the ad is sending to the audience?
3. Character and setting: What is featured by the ad? An object? a scene? a person? How are these elements portrayed? What are the ethnicity, age, socioeconomic class, and gender of any people in the advertisement? How do these choices relate to the ad’s intended audience and reflect deliberate rhetorical choices?
4. Theme: What is the underlying message of the ad (beyond “buy our product”)?
5. Medium: What medium was the advertisement produced in? Television? print? radio? How did this choice suit the rhetorical purpose of the ad and accommodate the needs of a particular audience?
6. Historical context: In what country and at what historical moment was the advertisement produced? How do the demands of context shape the persuasive appeals at work in the ad? How does the ad reflect, comment on, challenge, or reinforce contemporary political, economic, or gender ideology? How does this commentary situate it in terms of a larger trend or argument?
7. Word and image: What is the relationship between the word (written or spoken) and the imagery in the ad? Which is given priority? How does this relationship affect the persuasiveness of the advertisement?
8. Layout: How are the elements of the ad arranged—on a page (for a print ad) or in sequence (for a television or Internet commercial)? What is the purpose behind this arrangement? How does the ad’s organization lead the reader through—and facilitate—its argument?
9. Design: What typeface is used? What size? What color? How do these decisions reflect attention to the ad’s rhetorical situation? How do they function in relation to the ad’s rhetorical appeals?
10. Voice: What voice does the text use to reach its audience? Is the language technical, informal, personal, authoritative? Is the voice comic or serious?
11. Rhetorical appeals: How does the advertiser use the images to work in conjunction with rhetorical appeals? For instance, does the image reinforce an appeal to reason? Is it designed to produce an emotional effect on the audience? Does the use of a certain style, such as black-and-white authority, contribute to the ethos of the ad?
12. Strategy of development: Narration? definition? comparison-contrast? example or illustration? classification and division? process? analogy? cause and effect? How do these strategies contribute to the ad’s persuasive appeal?
13. Cultural resonance: Does the ad use famous events or places or recognizable symbols to increase its persuasiveness? If so, how does that establish audience or a relationship to a cultural moment?
Prewriting Assignment: Analyzing
an Advertisement
1.
Content
: What exactly is the ad selling? An object? an idea? Both?
2.
Message
: How is the ad selling the product? What.
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ObjectivesShow me that you canControl the contents of an .docx
Objectives:
Show me that you can
Control the contents of an analytical essay with a concise and complex thesis statement that declares the argument you are defending in your paper.
Integrate textual evidence (specific details and in-text citations) to support that thesis.
Apply the close reading and analytical skills we’ve been practicing in class to the text.
Requirements:
3-4 pages (750-1,000), typed, double-spaced, 12-pt Times New Roman, 1-inch margins
1-2 outside sources. MLA format for citations. You will need a Works Cited page.
Your analysis should be detailed and persuasive.
Your paper should be clear, logical, and well organized.
PROOFREAD! Submitting a paper with several sentence-level errors will result in a deduction of points from your final paper grade.
Assignment:
Find an ad that depicts someone in a negative or distorted way and analyze it: How are gender norms represented and perpetuated in advertising and in your ad in particular?
Your argumentative essay will consist of the following paragraphs:
Intro Paragraph:
Background info/history/context on how gender has been/is represented in advertising
Thesis statement
– include the name of your ad and how it perpetuates gender norms
Body Paragraphs:
One paragraph should be a detailed description of your ad. Talk about what kind of advertisement it is: Is the ad from a magazine or a newspaper, or is it on the radio, television, or internet? Explain everything going on in your ad. I should be able to visualize it without having to look at the ad itself. Describe what it is advertising.
The rest of the body paragraphs should address the question of how gender is represented in your ad (your analysis). What images, appeals, specific language, etc. is the ad employing? Which gender is it directed at? Which advertising appeals and persuasive techniques is it using (reference handout)? Are the people portrayed in an unrealistic or unhealthy way? How would Jean Kilbourne (TedEx video “The Dangerous Ways Ads See Women”) view the ad’s portrayal of gender? Include any other outside sources that help support your claim.
Conclusion Paragraph:
Is it an effective advertisement? In other words, does it successfully sell the product, and can the product live up to everything it promises? How does its representation of gender impact society?
.
Advertising is one of the most common forms of visual persuasion we .docx
Advertising is one of the most common forms of visual persuasion we encounter in everyday life. The influence of advertising in our society is persuasive and subtle. Part of its power comes from our habit of internalizing the intended messages of words and images without thinking deeply about them. Once we begin decoding the ways in which advertisements are constructed, once we view them critically, we can understand how, or if, they work as arguments. We may then make better decisions about whether to buy products and what factors convinced us or failed to convince us.
What are the different forms of advertising?
Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content and also a device or object through which that content is delivered.
TEAM TASK:
As a team you are going to Review Chapter 4: Visual Rhetoric: Thinking About Images as Arguments. You will
be assigned a Section of the Chapter (written, visual, unfit, political, caricature, photography-maps graphs charts ) and as a Team you willResearch
the content of that Chapter Area (you will see topic page overlap ) and implement the following:
You will look at and interpret a media campaign or advertisement. Focus on social or ethical aspects * Seek to find one or more of the FALLACY TYPES identified Chapter 9 pages 363- 380. Include this information in your findings. Consider and incorporate as many of the following 16 categories :
The objectives: What role does the ad play in the economy?
The audience: Is it targeted to a group that could be considered vulnerable?
Effectiveness: Does it promote something that is socially desirable?
Role in marketing mix: What role does the ad play in the economy?
Image, product differentiation and branding: Is the ad misleading?
Other promotion factors
The unique selling proposition.
The basis for the appeal(s).
How would you make improvements?
The creative philosophy
The slogan
Secondary or supporting points or claims
The tone or mood and manner: Is the ad misleading?
Type of presenter
The motivational appeal: Does it promote something that is socially desirable?
Executional style
Each TEAM will develop a
15 minute class presentation
about their researched area. You have
options to use
power points, maps, videos, and other resources that will help educate your audience about your research.
Your Presentation should include:
A Power Point, the media piece or some type of visual presentation~~
A Question and Answer {Q & A} & Interactive session, quiz,.
Write a 200 word response to each question below. Use at least one (.docx
Write a 200 word response to each question below. Use at least one (1) reliable source and it ust be cited within the text.
1. Identify at least one contributor to each of the four theoretical approaches in clinical psychology, along with his or her specific theories or views about human behavior. Which of the four approaches do you find most interesting? Explain your response.
2. What types of testing instruments do clinicians use to make a diagnosis? Which ones do you think are most effective? Explain why.
.
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Write a 2-page reflection paper that highlights your learning experience of that particular documentary/movie and how it relates to what you’ve learned so far in class. Provide details, evidence and specific parts that you can relate to whether from you have previous or current knowledge of the culture.
2 page double spaced , talk about how the movie relates to the culture of Hip-hop and make it seem like a personal experience reflection paper of how you can relate to what you have learnt in a Hip-Hop dance class.
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More Related Content
Similar to Write a 2-3-page critical analysis of an advertisement. Choose an ad.docx
OVERVIEWWrite a 3–4-page assessment in which you examine how adver.docx
OVERVIEW
Write a 3–4-page assessment in which you examine how advertising manipulates emotions, particularly fear.
Fear is not only a powerful emotion but also a powerful motivator. Advertisers know this and use fear appeal in advertising messages as a tactic to motivate their target audience into behaving in a certain way.
SHOW LESS
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
•
Competency 2: Apply social psychological research and theory to examine social perception, social interaction, and social influence.
•
Describe the emotional tone of advertising.
•
Describe the behavior promoted in advertising.
•
Apply a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising.
•
Competency 3: Analyze social psychological theory and research to explain personal, professional, and social issues.
•
Explain the social conditions that foster fear.
•
Explain how individual differences and perceptions perpetuate fearfulness.
•
Competency 7: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in the field of psychology.
•
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a psychology professional.
Use APA format and style
CONTEXT
Another aspect of human functioning—emotion—has proven to be even more challenging to study than cognition. There are so many theories on emotions, but none are all inclusive; therefore, emotions continue to be mysterious, and the study of emotions is considered a work in progress. Emotions appear to be out of conscious control, yet they provide feedback that aids in self-understanding and information about our perceptions of the social world.
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It is important to examine the purpose that emotions serve to us as individuals, and how they promote our cultural animal nature (Baumeister & Bushman, 2014). Equally important is looking at how emotions are both helpful and hurtful in decision making, and to what extent our emotions may be manipulated by others, such as in marketing that appeals to emotion. Emotional regulation is part of emotional intelligence. Without an ability to self-regulate emotion, a concept known as affect regulation, emotions can fuel depression, aggression, and other self-defeating behaviors.
Reference
Baumeister, R. F., & Bushman, B. J. (2014).
Social psychology & human nature
(3rd ed.). Belmont, CA: Wadsworth.
QUESTIONS TO CONSIDER
•
To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.
•
When was the last time you were consciously affected by an ad you saw on TV? How did it affect you? Why did it affect you?
•
Why is.
351 spring 15 Terms and Concepts
Jour 351, University of Nevada, Reno, Reynolds School of Journalism, Spring 2015, Todd Felts, Strategic Communications, Public Relations, Advertising
Tenovus presentation
A presentation delivered to cancer charity Tenovus Wales on social media for charities
ENGL 112 Ad Analysis ProjectOn a daily basis, consumers are surr.docx
ENGL 112 Ad Analysis Project
On a daily basis, consumers are surrounded by visual material. Using the combined knowledge of visual argument and the rhetorical situation allows us understand how the language (and symbols) of a text create meaning.
Topic: Using elements of the Rhetorical Situation, write an analysis of an advertisement or political cartoon. The advertisement or cartoon may be found using YouTube, Google Images, or other Internet locations where advertisements or political cartoon may be found.
Do not select topics from the following list unless you have permission from your instructor. These topics fall into the following categories: too broad (you will not write a book for this class), the topic is too current making reliable sources difficult to obtain, or the instructor has seen the issues too many times to read another paper on the issue.
Abortion
Capital Punishment
Censorship
Cell phone use while driving
Child Abuse
Eating disorders
Euthanasia
Evolution
Gun Control
Legalizing Marijuana
Smoking
Stem Cell Research
Purpose: The purpose of your analysis is to apply critical thinking skills to visual rhetoric and understand how the piece achieves its effect. Be sure you have read “Ad Analysis” from Writing Commons.
Audience: Gear your analysis for you, your classmates, your instructor, and the original audience for the visual selected. You will need to carefully review the intended audience for the piece.
Length and Source Requirements: Essay should be 700-800 words in length, plus Works Cited/References page (follow APA or MLA format and documentation per your professor). The advertisement is the only source required.
Format: Follow MLA or APA style for format and documentation as directed by your instructor.
Focus: Your analysis should show the intended audience for the piece as well as the purpose and implied purpose for the piece. Carefully analyze how the piece has presented its ideas and what “tools” have been used to persuade the intended audience. When choosing a piece, choose a piece that captures your attention. What argument is being made in that one piece? Who or what is the piece about?
Organization and Development: After choosing the visual argument you will analyze, do some background reading.
Use the parts of the Rhetorical Situation to help you analyze the advertisement selected:
· Audience—who is the target audience for the piece? Young children (McDonald’s ads), Adults (Sandals Beach), Elderly (Medicare), etc.
· Context—A little knowledge about the company or advertising agency may be useful. For instance, McDonald’s would not produce a commercial with Paris Hilton washing a Bentley (Hardees).
· Purpose—Overall goal of the advertisement
· Tone—Attitude toward the subject
· Arrangement—Where items are placed in the visual. Specific descriptions will be needed to help your reader visualize the piece. Location of each piece in the advertisement is important to the analysis.
· Scal ...
Advertisement ExerciseThe following exercise will require you to b.docx
Advertisement Exercise
The following exercise will require you to become a critical thinker when analyzing arguments that we are bombarded with everyday—ADVERTISEMENTS!!! Take a flip through a magazine, newspaper, website, youtube etc and choose and advertisement to analyze. Be sure to fully consider and analyze all parts of the advertisements and also what lead you to the conclusions that you draw about them. Each group will share their answers with the class.
What is the ad trying to convey? Be very specific. What lead you to your conclusion?
What types of visual stimuli does the advertisement utilize? Pictures? Words? Colors? Font? Look at everything that is going on in the advertisement. How do all these aspects contribute to the overall message? Explain.
Who is the target audience? Describe the audience in as many details as possible- age, sex, background (where do they come from? What cultural influences do they have?), income. Be as detailed as possible about whom you think the ad is meant to reach. Be sure to support your conclusions with support you see in the ad.
What persuasive techniques does the advertisement utilize? What is the advertisement promising? Are the claims that it makes true? Why or why not? What connections does the advertisement try to establish? Why do you think the marketers wanted to establish such a connection?
Are fallacies or unfair claims made? How are these claims presented? How do the advertisements try to make these claims believable?
6. Do you think society is responsible for critical thinking when it comes to advertisements and media, or do you think the companies are to blame? Explain.
USE MLA Format and Must provide references and citations
.
30 years in 30 minutes: Tips for starting your advertising career.
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
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Prewriting Assignment Analyzing an Advertisement 1. Content Wh.docx
Prewriting Assignment: Analyzing an Advertisement
1. Content: What exactly is the ad selling? An object? an idea? Both?
2. Message: How is the ad selling the product? What is the persuasive message that the ad is sending to the audience?
3. Character and setting: What is featured by the ad? An object? a scene? a person? How are these elements portrayed? What are the ethnicity, age, socioeconomic class, and gender of any people in the advertisement? How do these choices relate to the ad’s intended audience and reflect deliberate rhetorical choices?
4. Theme: What is the underlying message of the ad (beyond “buy our product”)?
5. Medium: What medium was the advertisement produced in? Television? print? radio? How did this choice suit the rhetorical purpose of the ad and accommodate the needs of a particular audience?
6. Historical context: In what country and at what historical moment was the advertisement produced? How do the demands of context shape the persuasive appeals at work in the ad? How does the ad reflect, comment on, challenge, or reinforce contemporary political, economic, or gender ideology? How does this commentary situate it in terms of a larger trend or argument?
7. Word and image: What is the relationship between the word (written or spoken) and the imagery in the ad? Which is given priority? How does this relationship affect the persuasiveness of the advertisement?
8. Layout: How are the elements of the ad arranged—on a page (for a print ad) or in sequence (for a television or Internet commercial)? What is the purpose behind this arrangement? How does the ad’s organization lead the reader through—and facilitate—its argument?
9. Design: What typeface is used? What size? What color? How do these decisions reflect attention to the ad’s rhetorical situation? How do they function in relation to the ad’s rhetorical appeals?
10. Voice: What voice does the text use to reach its audience? Is the language technical, informal, personal, authoritative? Is the voice comic or serious?
11. Rhetorical appeals: How does the advertiser use the images to work in conjunction with rhetorical appeals? For instance, does the image reinforce an appeal to reason? Is it designed to produce an emotional effect on the audience? Does the use of a certain style, such as black-and-white authority, contribute to the ethos of the ad?
12. Strategy of development: Narration? definition? comparison-contrast? example or illustration? classification and division? process? analogy? cause and effect? How do these strategies contribute to the ad’s persuasive appeal?
13. Cultural resonance: Does the ad use famous events or places or recognizable symbols to increase its persuasiveness? If so, how does that establish audience or a relationship to a cultural moment?
Prewriting Assignment: Analyzing
an Advertisement
1.
Content
: What exactly is the ad selling? An object? an idea? Both?
2.
Message
: How is the ad selling the product? What.
How to win friends using web2.0
Presentation delivered my Sara Robinson, MD of Cake Communications, to clients of Positif Politics on Friday 25th November 2011.
Lesson 5 Evaluating Messages and/or Images of different types of texts reflec...
Evaluating messages.
ObjectivesShow me that you canControl the contents of an .docx
Objectives:
Show me that you can
Control the contents of an analytical essay with a concise and complex thesis statement that declares the argument you are defending in your paper.
Integrate textual evidence (specific details and in-text citations) to support that thesis.
Apply the close reading and analytical skills we’ve been practicing in class to the text.
Requirements:
3-4 pages (750-1,000), typed, double-spaced, 12-pt Times New Roman, 1-inch margins
1-2 outside sources. MLA format for citations. You will need a Works Cited page.
Your analysis should be detailed and persuasive.
Your paper should be clear, logical, and well organized.
PROOFREAD! Submitting a paper with several sentence-level errors will result in a deduction of points from your final paper grade.
Assignment:
Find an ad that depicts someone in a negative or distorted way and analyze it: How are gender norms represented and perpetuated in advertising and in your ad in particular?
Your argumentative essay will consist of the following paragraphs:
Intro Paragraph:
Background info/history/context on how gender has been/is represented in advertising
Thesis statement
– include the name of your ad and how it perpetuates gender norms
Body Paragraphs:
One paragraph should be a detailed description of your ad. Talk about what kind of advertisement it is: Is the ad from a magazine or a newspaper, or is it on the radio, television, or internet? Explain everything going on in your ad. I should be able to visualize it without having to look at the ad itself. Describe what it is advertising.
The rest of the body paragraphs should address the question of how gender is represented in your ad (your analysis). What images, appeals, specific language, etc. is the ad employing? Which gender is it directed at? Which advertising appeals and persuasive techniques is it using (reference handout)? Are the people portrayed in an unrealistic or unhealthy way? How would Jean Kilbourne (TedEx video “The Dangerous Ways Ads See Women”) view the ad’s portrayal of gender? Include any other outside sources that help support your claim.
Conclusion Paragraph:
Is it an effective advertisement? In other words, does it successfully sell the product, and can the product live up to everything it promises? How does its representation of gender impact society?
.
Advertising is one of the most common forms of visual persuasion we .docx
Advertising is one of the most common forms of visual persuasion we encounter in everyday life. The influence of advertising in our society is persuasive and subtle. Part of its power comes from our habit of internalizing the intended messages of words and images without thinking deeply about them. Once we begin decoding the ways in which advertisements are constructed, once we view them critically, we can understand how, or if, they work as arguments. We may then make better decisions about whether to buy products and what factors convinced us or failed to convince us.
What are the different forms of advertising?
Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content and also a device or object through which that content is delivered.
TEAM TASK:
As a team you are going to Review Chapter 4: Visual Rhetoric: Thinking About Images as Arguments. You will
be assigned a Section of the Chapter (written, visual, unfit, political, caricature, photography-maps graphs charts ) and as a Team you willResearch
the content of that Chapter Area (you will see topic page overlap ) and implement the following:
You will look at and interpret a media campaign or advertisement. Focus on social or ethical aspects * Seek to find one or more of the FALLACY TYPES identified Chapter 9 pages 363- 380. Include this information in your findings. Consider and incorporate as many of the following 16 categories :
The objectives: What role does the ad play in the economy?
The audience: Is it targeted to a group that could be considered vulnerable?
Effectiveness: Does it promote something that is socially desirable?
Role in marketing mix: What role does the ad play in the economy?
Image, product differentiation and branding: Is the ad misleading?
Other promotion factors
The unique selling proposition.
The basis for the appeal(s).
How would you make improvements?
The creative philosophy
The slogan
Secondary or supporting points or claims
The tone or mood and manner: Is the ad misleading?
Type of presenter
The motivational appeal: Does it promote something that is socially desirable?
Executional style
Each TEAM will develop a
15 minute class presentation
about their researched area. You have
options to use
power points, maps, videos, and other resources that will help educate your audience about your research.
Your Presentation should include:
A Power Point, the media piece or some type of visual presentation~~
A Question and Answer {Q & A} & Interactive session, quiz,.
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Write a 2 paragraph response paper for history of theatre class,.docx
Write a 2 paragraph
response paper
for history of theatre class, comparing and contrasting the Italian Renaissance and the English Renaissance.
Guidelines
:
a) show quality interaction with the question that indicates
thought beyond answers
covered in class (we are not looking for repetition of what we already know but your thoughts on the matter)
b) choose the best evidence from the course experience you can for your answer (course experience includes anything that involves your enrollment in this class)
c) utilize the best original analysis you can provide for your evidence
d) use the best word choice and grammar possible. It is a small amount of space, so make every word count.
Instructions:
1) Give your RP an interesting title. This is the place to be most creative in an attempt to draw the reader into your text.
2) You will respond according to the following template, numbering both sections:
Section 1. Summarize your personal and general experience with the reading, readings, performance, or concept involved in your chosen question (How did it make you feel? Did you agree or disagree with its ideas, characters, styles, or qualities? Did it resonate with anything in your personal life? Was it difficult or easy to experience and why?). Feel free to use an informal writing style and first person. [4-6 meaty but concise sentences]
Section 2. Provide an argument (i.e. convince the reader of your answer) in response to your selected question in one paragraph using the following organization. Please use this format or you will not receive credit for the assignment:
Thesis sentence
—the “thesis statement” of your paragraph or what you intend to prove, including all of the pertinent information that may be involved in answering the question (like the play or performance involved, your key terms, and your assertion regarding the question).
Lead-in sentence(s)
—one or two sentences that establishes the context for the evidence you provide.
Evidence sentence(s)
—the specific example or examples from the class experience that best helps you answer the question.
Analysis and Conclusion
—this is the longest part of the paragraph, explaining what the evidence means and how it applies to your assertion and other aspects of the question.
Use a formal writing style, and do your best to avoid first person. [1 paragraph—10-12 meaty but concise sentences]
3) You have only a small amount of space to make a lot of mistakes. Be careful
Every time you use the title of a play, like
Oklahoma
, it should be italicized. all caps or underlined.
Watch your grammar and punctuation. There is practically no difference between form and meaning.
Make your margins 1 inch on all sides and double space your text. Use 12 font, Times Roman.
4) Use action verbs (avoid is, was, were, am) and specific nouns (avoid that, them, those, there)
Vary sentence structure and length.
*Some of the plays that were watched in class are Inherit the win.
Write a 2,000 word essay, single space, on the Federal Government re.docx
Write a 2,000 word essay, single space, on the Federal Government response to the Public Health Crisis 2020 of COVID-19.
Review at least 20 different national news reports and newspaper articles from the last 60 days from sources like FOX News, CNN News, Presidential News Conferences. The essay should be your thoughts, based on information that is available through news media.
What do you think about the applicability of the key concepts discussed in class:
GOVERNMENT [ complex systems, institutions, military, congress, senate, other]
GOVERNANCE [ building of structures, processes for doing, supply chains of products medical supplies, medical protective clothing , mask for medical professionals in hospitals and other health personnel, also mask for the 330 MILLION US citizens, manufacturing of ventilators, setting public policy, social distancing, requirements of wearing mask, restrictions on human travel and stay at home laws.
GOVERN[ action, leadership to prevent deaths in the USA. Students analyze one or all points above, you decide, to write on and breakdown the issues buried in each above point. What do you think about individual citizen social responsibility, what does this mean?
.
Write a 2 Paragraph response (with 2-3 sources) to this post offerin.docx
Write a 2 Paragraph response (with 2-3 sources) to this post offering additional/alternative ideas regarding opportunities and risks related to the observations shared.
Healthcare system presently is faced with challenges to improving quality of care and controlling costs and according to the Institute of Medicine, electronic health records (EHR) serve as a solution to these challenges (2001). The Health Information Technology for Economic and Clinical Health Act (HITECH) passed by President Barack Obama promotes the adaptation of EHR system by providing health organizations and providers with incentives through Medicare and Medicaid for meaningful utilization of EHR systems (McGonigle&Mastrian, 2017). Technology in nursing has evolved and transformed the way nurses work and continues to grow, along with the role’s nurses play in today’s health care environment (Melissa Wirkus, 2016).For many years the paper chat served as the patient’s primary medical records such as medical histories, medical diagnosis, medications, and other pertinent patient information. In the future, an expected healthcare technology trend in nursing practice will be a significant increase in the use of the Electronic health record (EHR) instead of the traditional paper charting As technology continues to grow so does additional information technology that helps caregivers, engage patients and improve efficiencies and better patient outcomes (Laureate Education, 2018). For example, patients can now have access to their medical health records at their own convenient through online portals and can effectively communicate with their health care provider. In addition, patients are also using social media platforms like Facebook and twitter to get/communicate with others with the same health-related diagnosis.
According to McGonigle & Mastrain “Public health information systems represent a partnership of federal, state, and local public health professionals” (2017). In the present-day majority of health care organizations are embracing the implementation of electronic health records. In the hospital I work, we are making use of the Meditech operating system. Patient medical histories, diagnosis, home medications, and current medications are updated and readily available. During patient’s hospital stay, all health care providers can log in with their personal access codes to document as well as view patients’ labs, patient notes, care plans and so on. More so, one intriguing benefit for the patients is during the patient’s hospital stay and at discharge, patients are educated about our patient portal where they can easily log in to look up their personal medical records.
Potential Risk/ Challenge Associated with data Safety.
A potential risk associated with data and or technology safety is the lack of patient confidentiality. For example, when a nurse who is from a different unit assesses patient medical records they took care of three days before, that is considered a.
Write a 2 paragraph on the following belowConsider an employm.docx
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Consider an employment experience, describe to the best if your ability the values, norms, and artifacts of the organization. What was the socialization process of embedding the culture? Do you consider this to be an example of an effective culture for contributing to the organization’s competitive advantage? Why or why not?
.
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