Media-Literacy-Rubric.docx
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You are tasked with examining 3 magazine advertisements to understand implicit and explicit messages. For each ad, you must identify the product, any associated ideas or emotions, whether the message is implicit or explicit, and speculate on the intended audience and effectiveness. You will analyze and critique the ads based on identification and explanation of propaganda devices used, evaluation of their effectiveness, and presentation of your synthesized opinion. Performance will be evaluated using a 4-level rubric assessing these areas.
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Charity ad part four report
This document provides guidance on completing the evaluation portion of a charity advertising coursework. The evaluation is worth as many marks as the 3 print ads and twice as many marks as the storyboards. It requires analyzing conventions of charity ads, how the student incorporated research into their storyboards and ads, justifying their target audience, critically reflecting on their work, and comparing it to existing ads. The evaluation must be 1200-1600 words and demonstrate research and analysis skills. Specific examples from the student's work and research must be referenced to receive full marks.
Write a 2-3-page critical analysis of an advertisement. Choose an ad.docx
Write a 2-3-page critical analysis of an advertisement. Choose an advertisement that is compelling to you. An ad that enrages, excites or motivates you will be easier to analyze. Ads can be from magazines, newspapers, the Internet, or television. You will sharethe adon the discussions board. Before you write any paper, you should always brainstorm first! Make sure you are familiar with the product being advertised! Look at the ad from top to bottom, left to right, taking note of anything that seems significant or grabs your attention. How to approach your paper and questions to consider: 1. Describe the ad (what you see, what is said, how it is organized and so on) and the ad’s overall effect or tone. Is the ad old-fashioned, somber, disturbing, serene, purposely confusing, busy, funny, sarcastic, ironic, understated, sad, sexy, vague and so on? Does it sentimentalize, glorify, What grabs your attention? How do your eyes move across the page? Are the objects interacting in some way-implied or obvious? Is there implied movement? Foreshadowing? What is excluded? Be detailed. 2. Find the argument. What is the argument? What kind of lifestyle do you think your advertising tries to promote? What kind of values? What are the implied values? The explicit messages? What is the context? Discuss how the audience and the ad’s message are linked. What kinds of knowledge or experience does the ad assume its audience possesses? What associations might the audience make with the images in your ad? How and why are these associations important? How do they connect with the product? How might these associations motivate viewers to purchase the product? Who do you think is the target audience and how do you know? 3. Prove the argument. Identify Rhetorical Strategies. What appeals are being used support the argument? Ethos? Credibility by name or brandor endorsement Pathos? Emotions Logos? Logic Consider diction if there’s text! Consider context. 4. What can you deduce about American culture in general by looking at this ad? How should the target audience or public react to this ad?
Organization: Sample Outline 1.Introduction: What is the ad for? General summary of the context of ad, name the company or product, and your thesis—what is the ad doing or saying and who is the audience? Thesis example for the Virginia Slims ad in class: “theadvertisement conveys the message that modern women are empowered, confident and strong when they make their own decisions concerning their body. Empowered women rebel against societal judgment and warnings. The advertisement uses an emotional appeal to influence a young (ages 18-40) female audience who values these qualities.” 2. Body Paragraphs: (Use evidence from the ad to prove your thesis) A. Describe the ad. B. Explain the Context & Target Audience. Where was the ad published? Who is the audience? Show the reader how the components of the ad are designed to target the audience. What are the values of.
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This document provides instructions for students to complete a unit essay assignment analyzing an advertisement. It begins by defining advertising and its purpose. It then discusses why advertisements are worth analyzing, noting the billions spent on advertising annually. The document outlines the assignment, instructing students to choose a print ad, research the company and ad placement, and analyze components of the ad like images, text and themes. It provides examples of thesis statements and outlines. Finally, it reviews the writing and revision process, emphasizing using resources like peer review and the online writing lab. The overall purpose is to guide students through effectively analyzing an advertisement in a 3-5 page essay.
Health Services MarketingHSA 305Designing And Managing.docx
Health Services Marketing
HSA 305
Designing and Managing Integrated Marketing Communications
Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations. San
Francisco: Jossey-Bass
*
Welcome to Health Services Marketing. In this lesson, we will discuss Designing and Managing Integrated Marketing Communications.
Please go to the next slide.
ObjectivesUpon completion of this lesson, you will be able to:Describe the health care system and the role of marketing
*
Upon completion of this lesson, you will be able to:
Describe the health care system and the role of marketing.
Please go to the next slide.
Marketing Communications RoleRepresent the voice of the brandThe primary mechanisms implemented to establish a dialogue and build relationships with consumersDemonstrate consumers how and why a product is implemented, by what kind of person, and where and whenEducate consumers regarding who makes the product and what the organization and brand representCan provide consumers an incentive or reward for trial or usageEnable organizations to link their brands to other people, places, events, brands, experiences, feelings, and things
In this lesson, we will focus on how marketing communications work, what marketing communications can do for an organization, and how holistic marketers combine and integrate marketing communications. Specifically, we will examine the different forms of mass or personal communications such as advertising, sales promotion, events and experiences and public relations and publicity.
Marketing communications are the instruments organizations use to relate the benefits, positioning, and characters of their brands to consumers. In essence it:
Represent the voice of the brand;
Are the primary mechanisms implemented to establish a dialogue and build relationships with consumers;
Demonstrate consumer how and why a product is implemented, by what kind of person, and where and when;
Educate consumer regarding who makes the product and what the organization and brand represent;
Can provide consumers an incentive or reward for trial or usage;
And
Enable organizations to link their brands to other people, places, events, brands, experiences, feelings, and thing.
All of these are ways in which marketing communications can contribute to brand equity. By establishing the brand in memory and crafting a brand image is how these can contribute to brand equity.
Please go to the next slide.
*
Marketing Communications and Brand EquityCommunication mixMarketing activities
*
Marketing communication mix has six major modes of communications:
Advertising. This is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Sales promotion. This is a variety of short-tem incentives to encourage trial or purchase of a product or service.
Events and experiences are organization-sponsored activities and programs designed to create da ...
MKT 421 COMPLETE COURSES MKT 421 Week 1 Understanding Marketing and Customer ...
DOWNLOAD HERE
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MKT 421 COMPLETE COURSES
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Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image
Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.
Develop at least a 1,050 word response to the following using the scenario above:
Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
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This document provides instructions for students to complete a unit essay assignment analyzing an advertisement. It begins by defining advertising and its purpose. It then discusses why advertisements are worth analyzing, noting the billions spent on advertising annually. The document outlines the assignment, instructing students to choose a print ad, research the company and ad placement, and analyze components of the ad like images, text and themes. It provides examples of thesis statements and outlines. Finally, it reviews the writing and revision process, emphasizing using resources like peer review and the online writing lab. The overall purpose is to guide students through effectively analyzing an advertisement in a 3-5 page essay.
Health Services MarketingHSA 305Designing And Managing.docx
Health Services Marketing
HSA 305
Designing and Managing Integrated Marketing Communications
Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations. San
Francisco: Jossey-Bass
*
Welcome to Health Services Marketing. In this lesson, we will discuss Designing and Managing Integrated Marketing Communications.
Please go to the next slide.
ObjectivesUpon completion of this lesson, you will be able to:Describe the health care system and the role of marketing
*
Upon completion of this lesson, you will be able to:
Describe the health care system and the role of marketing.
Please go to the next slide.
Marketing Communications RoleRepresent the voice of the brandThe primary mechanisms implemented to establish a dialogue and build relationships with consumersDemonstrate consumers how and why a product is implemented, by what kind of person, and where and whenEducate consumers regarding who makes the product and what the organization and brand representCan provide consumers an incentive or reward for trial or usageEnable organizations to link their brands to other people, places, events, brands, experiences, feelings, and things
In this lesson, we will focus on how marketing communications work, what marketing communications can do for an organization, and how holistic marketers combine and integrate marketing communications. Specifically, we will examine the different forms of mass or personal communications such as advertising, sales promotion, events and experiences and public relations and publicity.
Marketing communications are the instruments organizations use to relate the benefits, positioning, and characters of their brands to consumers. In essence it:
Represent the voice of the brand;
Are the primary mechanisms implemented to establish a dialogue and build relationships with consumers;
Demonstrate consumer how and why a product is implemented, by what kind of person, and where and when;
Educate consumer regarding who makes the product and what the organization and brand represent;
Can provide consumers an incentive or reward for trial or usage;
And
Enable organizations to link their brands to other people, places, events, brands, experiences, feelings, and thing.
All of these are ways in which marketing communications can contribute to brand equity. By establishing the brand in memory and crafting a brand image is how these can contribute to brand equity.
Please go to the next slide.
*
Marketing Communications and Brand EquityCommunication mixMarketing activities
*
Marketing communication mix has six major modes of communications:
Advertising. This is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Sales promotion. This is a variety of short-tem incentives to encourage trial or purchase of a product or service.
Events and experiences are organization-sponsored activities and programs designed to create da ...
MKT 421 COMPLETE COURSES MKT 421 Week 1 Understanding Marketing and Customer ...
DOWNLOAD HERE
https://theacademicessays.com/downloads/solution-mkt-421-complete-courses-mkt-421-week-1-understanding-marketing-and-customer-relationships/
MKT 421 COMPLETE COURSES
MKT 421 Week 1 Understanding Marketing and Customer Relationships
Purpose of Assignment
Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image
Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.
Develop at least a 1,050 word response to the following using the scenario above:
Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.
Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Librar
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This document discusses persuasive advertising techniques. It provides an intermediate lesson that teaches how to recognize persuasion techniques used in advertising and how to use those techniques effectively. The lesson materials include a computer and internet access. The activity is designed to increase awareness of persuasion tactics seen in magazine advertising. It instructs students to analyze two advertisements based on sensory, emotional, intellectual, or social appeals used and evaluate how effectively the ads persuade.
Creative Message Strategies
The document discusses message strategy and the creative process for print and broadcast advertising. It outlines three basic steps to developing a message strategy: 1) determining communication objectives, 2) finding customer insights, and 3) selecting a selling strategy. Common selling strategies mentioned include benefit, feature, value-pricing, unique selling proposition, and emotional appeals. The creative process involves exploration, gaining insights, execution, and evaluation. A typical creative brief format asks who the audience is, where the brand and competitors stand with that audience, and where the brand wants to be positioned.
Liberty Busi 330 discussions
For answers, go to
https://www.homeworksimple.com/downloads/category/busi-330/
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1) Analyzing personal values and interpreting advertisements based on those values.
2) Comparing interpretations of advertisements between partners and explaining differences based on their values.
3) Identifying cultural dimensions like those defined by Hofstede that are expressed in advertisements.
4) Conducting interviews with a diverse group to understand perceptions of a brand's advertisement and how those perceptions vary between individuals based on their backgrounds.
OVERVIEWWrite a 3–4-page assessment in which you examine how adver.docx
OVERVIEW
Write a 3–4-page assessment in which you examine how advertising manipulates emotions, particularly fear.
Fear is not only a powerful emotion but also a powerful motivator. Advertisers know this and use fear appeal in advertising messages as a tactic to motivate their target audience into behaving in a certain way.
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By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
•
Competency 2: Apply social psychological research and theory to examine social perception, social interaction, and social influence.
•
Describe the emotional tone of advertising.
•
Describe the behavior promoted in advertising.
•
Apply a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising.
•
Competency 3: Analyze social psychological theory and research to explain personal, professional, and social issues.
•
Explain the social conditions that foster fear.
•
Explain how individual differences and perceptions perpetuate fearfulness.
•
Competency 7: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in the field of psychology.
•
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a psychology professional.
Use APA format and style
CONTEXT
Another aspect of human functioning—emotion—has proven to be even more challenging to study than cognition. There are so many theories on emotions, but none are all inclusive; therefore, emotions continue to be mysterious, and the study of emotions is considered a work in progress. Emotions appear to be out of conscious control, yet they provide feedback that aids in self-understanding and information about our perceptions of the social world.
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It is important to examine the purpose that emotions serve to us as individuals, and how they promote our cultural animal nature (Baumeister & Bushman, 2014). Equally important is looking at how emotions are both helpful and hurtful in decision making, and to what extent our emotions may be manipulated by others, such as in marketing that appeals to emotion. Emotional regulation is part of emotional intelligence. Without an ability to self-regulate emotion, a concept known as affect regulation, emotions can fuel depression, aggression, and other self-defeating behaviors.
Reference
Baumeister, R. F., & Bushman, B. J. (2014).
Social psychology & human nature
(3rd ed.). Belmont, CA: Wadsworth.
QUESTIONS TO CONSIDER
•
To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.
•
When was the last time you were consciously affected by an ad you saw on TV? How did it affect you? Why did it affect you?
•
Why is.
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1
24736 Marketing Communications
SPRING 2019
Subject Coordinator: Dr. Valeria Noguti
ASSIGNMENT #1 (INDIVIDUAL)
Analysis of a marketing campaign for a meat substitute product
Value 30%
Overview
The assignment requires you to analyse a marketing communications campaign
within a specific product category. In doing so, you will understand the
managerial decisions that were made with respect to a campaign and appreciate
the need to plan marketing communications in a comprehensive and integrated
manner.
Details
Select a communication piece (e.g., TV, digital, or print ad, or social media ad,
guerrilla marketing material, etc.) from a marketing campaign related to meat
substitute products.
The product should be designed to resemble meat (any animal meat, i.e., beef,
chicken, pork, fish, etc.), though it does not have to be intended to be so similar that
people may not detect that it is not real meat when they taste it. The piece has to
mention specifically that the product is targeted at replacing real meat. For
example, VBites Cheatin’ sells “Beef Style Slices” making prominent in their
packaging that it is “a delicious meat-free alternative”. At the same time, products
that are not similar to meat are not suitable options for this assignment. For
example, an ad for a veggie pattie cannot be chosen for this assignment, unless it
specifically mentions the product is designed to resemble meat. A veggie burger,
on the other hand, can be used in the assignment as the word ‘burger’ is
associated with the idea of real meat. Overall, any non-real-meat product that is
labelled with any word that denotes meat can be used for this assignment, e.g.,
burger, meat, beef, chicken, etc. Usually they appear with modifying words such as
in the example above “Beef Style”, and most will mention some related attribute
such as that they are “100% plant based”, or “Vegetarian product”, or “Vegan”, etc.
The piece can be from anywhere around the world but note that in case it is not in
English you are required to provide full translation in your submission. You cannot
choose Beyond Meat, Impossible Foods, or Nuggs, but any other brand adering to
the description above should be fine. Ask your workshop facilitator if in doubt.
2
You are required to develop a critique of elements of the communication piece
for the brand (i.e., discuss both positive and negative aspects) in terms of the
communications objectives, creative strategies and tactics used, as well as the
target customer and category positioning (mental partitioning) involved. In
particular, look at positioning (market needs) and customer persona(s).
Essentially you are required to apply many class concepts. Make sure to
conclude with a paragraph stating overall how successful you think the campaign
is in reaching the objectives you can infer they want to achieve, and, discussing
at least one change (specifically to the material you c ...
Kotler Mm.15.10
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This document provides instructions for an assignment analyzing advertisements. Students are asked to analyze two advertisements based on various elements, including the copy, graphics, brand, characters, story, context, target audience, and motivation. They are to compare and contrast the two ads based on these elements. Students will then design their own advertisement for a product, including defining the target audience and schedule for placement. They must include a slogan, copy, and graphics in the ad design. Finally, students will write an evaluation explaining why their ad would persuade people to buy the product.
Assignment # 3 – Advertisement Analysis Below, find your A.docx
Assignment # 3 – Advertisement Analysis
Below, find your Advertisement Category based on the first letter in your last name (My last
name is Winter, so I would be in category 3). Then, find an advertisement that falls into the
description in that category, and analyze the ad from a psychological point of view. If you
can, upload a picture of the ad with your assignment; otherwise, vividly describe the ad as
best you can. Again, copy and paste your responses into the blackboard dropbox folder. You
can keep it in the questionnaire format below (which is actually my preference) or write it out
in paragraph format. Just make sure to give a thorough response!
Categories:
Last Name A – H: Find an ad that appeals to or is based on a creation of needs—think about
this in terms of human hierarchy of needs (biological, safety and security, belonging and love,
self-esteem and status, cognitive, aesthetic, and self-actualization). You might recall these
needs from an intro psych course covering Maslow.
Last Name I – Q: Find an ad that involves social and prestige suggestions—techniques based
on the premise that you should buy or do something because many others do so (social
suggestion) or some well-known person makes a recommendation (prestige suggestion).
Last Name R – Z: Find an ad that involves loaded words and images—these tend to be more
subtle techniques, including the use of attractive people in the advertisement, images of
positive social situations associated with a product, or incorporating "buzzwords" or buzz
phrases such as "natural" for food and beauty products.
(Five Points Possible for Each Question)
1. What product does this ad attempt to market, and where is the ad from? Describe or attach
2. To which component(s) of attitudes (e.g., affective, behavioral, cognitive) does this ad
appeal? How can you tell? Was this a good strategy for this product/audience?
3. What route of persuasion do the advertisers seem to use (e.g., central/systematic route vs.
peripheral/heuristic pg. 228)? Was that a good choice? Specifically, what central or
peripheral cues are used?
4. Does the ad attempt to describe the source of its product information (e.g., "dentists agree
that _____" or "experts suggest ____?" Do these sources come off as credible and/or
attractive? If there was no expert, do you think one would have helped? Why or why not?
5. What about the communication itself? Are the arguments weak/strong, one-sided/two-
sided, overt/implied, discrepant with the audience/in-line with the audience, or not present
at all? Were these good choices?
6. What about the target of the communication? Who are the advertisers targeting, how can
you tell, and was that a good decision? How might this ad be different if directed towards
an audience from a more interdependent culture?
7. Describe how AT LEAST ONE concept that we have discussed (e.g. dissonance, emotions,
attitudes, self-monitoring, etc.
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As media evaluation
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Essay 2 Media AnalysisDirections For this essay, you are to an.docx
Essay 2: Media Analysis
Directions: For this essay, you are to analyze the persuasive strategies used in an advertisement of your choice. In your paper, youwill analyze a media text and describe the media text, determine the image that it is trying to create, the various persuasive strategies used, their intended audience, and their impact on their audience. Your resource can be a digital or print advertisement (or series of ads), or another form of media text. You are required to find two primary sources about your topic (e.g. advertisements, the company’s website, a product), and utilize at least two secondary sources about your topic (these can be articles from your text, What Matters in America.)
--------------------------------------------------------------------------------------------------------------------------
The requirements for your paper:
· What brand image is created by this company, product, text, and what is the central message of the text?
· Who is the target audience?
· What techniques are used to influence the consumers to buy their product?
· How does the product impact consumers (do they become “branded,” encouraged to over consume, are there any other effects (negative or positive)?
· You are required to apply in a substantive way some of the concepts or arguments in the articles and/or other texts/films that we have studied in this unit to your analysis.
Prewriting Assignment: due on Moodle, Wednesday, March 4
Rough draft: due in class Monday, March 9 (In class, two copies of three FULL pages for peer review)
Final draft: Hardcopy due Monday, March 16
Final Draft Requirements:
4-5 full pages (1200-1500 words)
MLA formatting, double space throughout, correctly formatted headings, Times New Roman
Works Cited Page
Thefinal paper should be stapled on top of your peer review sheets along with any LRC sheets.
NOTE: The Final draft MUST also be submitted to the turnitin.com link on MOODLE or you will receive a zero for all related assignments.
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2. Focus on events/plot of ad and how they relate to a specific message in ad (your paper could focus on different specific events/sections of ad in each paragraph (chronological organization). Note: In this section, you could analyze the TEXT or words used.
3. Focus on how ad/product establishes: Emotional, logical, or ethical appeals: An appeal is an explicit or implicit way of convincing you to think or do something. What promises does it make and fulfill for target audiences? How do these appeals relate to its purpose and impact on its audience?
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2) Insights from the brand team, which are conclusions drawn from analyzing brand data to explain opportunities.
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MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docx
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
4. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just ...
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OVERVIEWWrite a 3–4-page assessment in which you examine how adver.docx
OVERVIEW
Write a 3–4-page assessment in which you examine how advertising manipulates emotions, particularly fear.
Fear is not only a powerful emotion but also a powerful motivator. Advertisers know this and use fear appeal in advertising messages as a tactic to motivate their target audience into behaving in a certain way.
SHOW LESS
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
•
Competency 2: Apply social psychological research and theory to examine social perception, social interaction, and social influence.
•
Describe the emotional tone of advertising.
•
Describe the behavior promoted in advertising.
•
Apply a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising.
•
Competency 3: Analyze social psychological theory and research to explain personal, professional, and social issues.
•
Explain the social conditions that foster fear.
•
Explain how individual differences and perceptions perpetuate fearfulness.
•
Competency 7: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in the field of psychology.
•
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a psychology professional.
Use APA format and style
CONTEXT
Another aspect of human functioning—emotion—has proven to be even more challenging to study than cognition. There are so many theories on emotions, but none are all inclusive; therefore, emotions continue to be mysterious, and the study of emotions is considered a work in progress. Emotions appear to be out of conscious control, yet they provide feedback that aids in self-understanding and information about our perceptions of the social world.
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InstanceBeginEditable name="RemainingParagraphs"
It is important to examine the purpose that emotions serve to us as individuals, and how they promote our cultural animal nature (Baumeister & Bushman, 2014). Equally important is looking at how emotions are both helpful and hurtful in decision making, and to what extent our emotions may be manipulated by others, such as in marketing that appeals to emotion. Emotional regulation is part of emotional intelligence. Without an ability to self-regulate emotion, a concept known as affect regulation, emotions can fuel depression, aggression, and other self-defeating behaviors.
Reference
Baumeister, R. F., & Bushman, B. J. (2014).
Social psychology & human nature
(3rd ed.). Belmont, CA: Wadsworth.
QUESTIONS TO CONSIDER
•
To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.
•
When was the last time you were consciously affected by an ad you saw on TV? How did it affect you? Why did it affect you?
•
Why is.
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1
24736 Marketing Communications
SPRING 2019
Subject Coordinator: Dr. Valeria Noguti
ASSIGNMENT #1 (INDIVIDUAL)
Analysis of a marketing campaign for a meat substitute product
Value 30%
Overview
The assignment requires you to analyse a marketing communications campaign
within a specific product category. In doing so, you will understand the
managerial decisions that were made with respect to a campaign and appreciate
the need to plan marketing communications in a comprehensive and integrated
manner.
Details
Select a communication piece (e.g., TV, digital, or print ad, or social media ad,
guerrilla marketing material, etc.) from a marketing campaign related to meat
substitute products.
The product should be designed to resemble meat (any animal meat, i.e., beef,
chicken, pork, fish, etc.), though it does not have to be intended to be so similar that
people may not detect that it is not real meat when they taste it. The piece has to
mention specifically that the product is targeted at replacing real meat. For
example, VBites Cheatin’ sells “Beef Style Slices” making prominent in their
packaging that it is “a delicious meat-free alternative”. At the same time, products
that are not similar to meat are not suitable options for this assignment. For
example, an ad for a veggie pattie cannot be chosen for this assignment, unless it
specifically mentions the product is designed to resemble meat. A veggie burger,
on the other hand, can be used in the assignment as the word ‘burger’ is
associated with the idea of real meat. Overall, any non-real-meat product that is
labelled with any word that denotes meat can be used for this assignment, e.g.,
burger, meat, beef, chicken, etc. Usually they appear with modifying words such as
in the example above “Beef Style”, and most will mention some related attribute
such as that they are “100% plant based”, or “Vegetarian product”, or “Vegan”, etc.
The piece can be from anywhere around the world but note that in case it is not in
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2
You are required to develop a critique of elements of the communication piece
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Assignment # 3 – Advertisement Analysis Below, find your A.docx
Assignment # 3 – Advertisement Analysis
Below, find your Advertisement Category based on the first letter in your last name (My last
name is Winter, so I would be in category 3). Then, find an advertisement that falls into the
description in that category, and analyze the ad from a psychological point of view. If you
can, upload a picture of the ad with your assignment; otherwise, vividly describe the ad as
best you can. Again, copy and paste your responses into the blackboard dropbox folder. You
can keep it in the questionnaire format below (which is actually my preference) or write it out
in paragraph format. Just make sure to give a thorough response!
Categories:
Last Name A – H: Find an ad that appeals to or is based on a creation of needs—think about
this in terms of human hierarchy of needs (biological, safety and security, belonging and love,
self-esteem and status, cognitive, aesthetic, and self-actualization). You might recall these
needs from an intro psych course covering Maslow.
Last Name I – Q: Find an ad that involves social and prestige suggestions—techniques based
on the premise that you should buy or do something because many others do so (social
suggestion) or some well-known person makes a recommendation (prestige suggestion).
Last Name R – Z: Find an ad that involves loaded words and images—these tend to be more
subtle techniques, including the use of attractive people in the advertisement, images of
positive social situations associated with a product, or incorporating "buzzwords" or buzz
phrases such as "natural" for food and beauty products.
(Five Points Possible for Each Question)
1. What product does this ad attempt to market, and where is the ad from? Describe or attach
2. To which component(s) of attitudes (e.g., affective, behavioral, cognitive) does this ad
appeal? How can you tell? Was this a good strategy for this product/audience?
3. What route of persuasion do the advertisers seem to use (e.g., central/systematic route vs.
peripheral/heuristic pg. 228)? Was that a good choice? Specifically, what central or
peripheral cues are used?
4. Does the ad attempt to describe the source of its product information (e.g., "dentists agree
that _____" or "experts suggest ____?" Do these sources come off as credible and/or
attractive? If there was no expert, do you think one would have helped? Why or why not?
5. What about the communication itself? Are the arguments weak/strong, one-sided/two-
sided, overt/implied, discrepant with the audience/in-line with the audience, or not present
at all? Were these good choices?
6. What about the target of the communication? Who are the advertisers targeting, how can
you tell, and was that a good decision? How might this ad be different if directed towards
an audience from a more interdependent culture?
7. Describe how AT LEAST ONE concept that we have discussed (e.g. dissonance, emotions,
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As media evaluation
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Essay 2 Media AnalysisDirections For this essay, you are to an.docx
Essay 2: Media Analysis
Directions: For this essay, you are to analyze the persuasive strategies used in an advertisement of your choice. In your paper, youwill analyze a media text and describe the media text, determine the image that it is trying to create, the various persuasive strategies used, their intended audience, and their impact on their audience. Your resource can be a digital or print advertisement (or series of ads), or another form of media text. You are required to find two primary sources about your topic (e.g. advertisements, the company’s website, a product), and utilize at least two secondary sources about your topic (these can be articles from your text, What Matters in America.)
--------------------------------------------------------------------------------------------------------------------------
The requirements for your paper:
· What brand image is created by this company, product, text, and what is the central message of the text?
· Who is the target audience?
· What techniques are used to influence the consumers to buy their product?
· How does the product impact consumers (do they become “branded,” encouraged to over consume, are there any other effects (negative or positive)?
· You are required to apply in a substantive way some of the concepts or arguments in the articles and/or other texts/films that we have studied in this unit to your analysis.
Prewriting Assignment: due on Moodle, Wednesday, March 4
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MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
4. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just ...
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LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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- 1. Media Analysis Task & Rubric You are a media critic. Your job is to examine and critique the effectiveness of today’s advertisements. OBJECTIVE: To understand the structure of advertisements by examining the differences between the implicit and explicit messages of advertisements. MATERIALS: Lots of old magazines, scissors and glue. Complete the following task: Find 3 magazine ads Cut out the ads For each advertisement, write/type a short paragraph which explains the following: What product is being sold? What ideas, emotions or events are being associated, or linked, to the product? Is the message implicit or explicit? Explain. Speculate on why the advertiser has associated other ideas, emotions, or events with the product. Analyze the effectiveness of the product’s advertisement. Do the connections between the product and the advertisement make logical or emotional sense? Is it ethical? Speculate on the target audience for the advertisement. Consider the age group, socio- economic class, values of the targeted audience. Do you think the advertisement is successful with its intended audience? Does it make you want to purchase, or consider purchasing, the product? Mount the ads and paragraphs on heavy paper with a title and your name.
- 2. Rubric Level 1 Level 2 Level 3 Level4 Identification of propaganda devices Has not identified a propaganda device Has identified only one propaganda device used in ad Has identified two propaganda devices used in ad Has identified three or more propaganda devices used in ad Explanation of propaganda devices Limited explanation of a propaganda device or explanation is missing Developing explanation of one or two propaganda devices Adequately explains how each device is used Thoroughly explains how each device is used Evaluation of the propaganda devices Limited, fuzzy or missing evaluation of the effectiveness of one device used Developing evaluation of the effectiveness of one or two devices used Adequately evaluates the relative effectiveness of each device used Thoroughly evaluates the relative effectiveness of each device Opinion is barely Opinion is developing Thoughtful opinion is Insightful opinion Synthesis of presented with minimal with minimal presented with is presented and ideas or no elaboration elaboration limited elaboration elaborated in mature prose