This document announces the 4th SMART WORKSPACE DESIGN SUMMIT to be held in Amsterdam on March 19-20, 2015. The summit will focus on how design-centric work environments can improve employee productivity, performance, collaboration and motivation. It will include case studies of innovative office designs from various companies and keynote speakers discussing neuroscience and the impact of work environments. The goal is to prove how integrating workplace design, HR, IT and facility management can enhance agile working and maximize employee engagement. Participants will learn plans of action for developing smart and optimized workspaces.

1. #SWDS15
SMART WORKSPACE
DESIGN SUMMIT
The Knowledge Worker's Productivity
Powered by Design-Centric Environments
19-20 March, 2015 | AMSTERDAM
ENDORSING PARTNER MEDIA PARTNER
visit our website: www.flemingeurope.com
Design-driven companies
outperform the S&P 500 by 228%
Results show that over the last 10 years design-led companies have
maintained significant stock market advantage, outperforming the S&P
by an extraordinary 228%.*
Fleming Europe is proud to announce the 4th edition of its successful
GLOBAL HR event series, the SMART WORKSPACE DESIGN SUMMIT
2015 on Performance Enhancing Work Environments and Workplace Wellbeing
designed for Workplace Strategists, HR Professionals and Business Leaders
who want to gain competitive edge through reaching higher levels of
performance, collaboration and motivation.
"WORKSPACE DESIGN" CASE STUDIES
WILL PROVIDE ANSWERS TO
How a smart and open office space impacts cultural aspects, norms,
attitudes and performance levels? by GlaxoSmithKline- Double
LEED Platinum Certified HQ in Philadelphia's Navy Yard
How to create the best possible conditions for employees: inspirational
working environment, smart technical aids and flexibility in time and
space? by Volvo Cars - Designed Around You @ Work
H ow to bridge together HR function, technology and property,
and tailor a unique job-offer for the top talents? by RBS - 'Choice'
: Work Shaped Around You
Allocating budget & resources wisely, smart sustainability in
practice and the support of the management board by NN - ING
Group - "The NN Way of Working"
Where is the healthy balance between high-tech and high-touch?
How to design tech-driven and human-centered at the same time? by
Maersk - Digital Workplace
How to redesign the overall approach to Employee Experience and
how the workplace can be key to the organization's culture? by
AirBnB Employee Experience and Envirnoments Design
How digital lighting supports the changing needs in the working
environment? by Philips Lighting - R(evolution)of lighting
KEYNOTE SESSIONS from
Nelson Morales
GlaxoSmithKline, US, Worldwide Real Estate
and Facilities
Workplace Design & Change Management Leader
Jacqui Grey PhD
The Neuroleadership Institute, UK
Managing Director
Nigel Oseland PhD CPsychol
Workplace Unlimited, UK
Director
Co-presentation by:
Christina Taylor, Swisscom, Switzerland
Head of Human Centered Design and
Karin Hilzinger, Swisscom, Switzerland
Head of Work & Space
SPEAKER FACULTY
Mark Levy, AirBnB, US, Global Head of Employee Experience
Aaron Harvey, AirBnB, US, Environments Design Lead
Bert De Coutere, Center for Creative Leadership, Belgium
Solution Architect
Olivier Lagree, Deloitte, France
Talent and Strategic Change Management Partner
Geoff Glover, Ford, UK, Former Head of HR
Henrik Løvgret, Maersk, Denmark, Head of Digital Workplace
Carola Hop, NN Group-ING Group, Netherlands
Senior Workplace Strategy Expert
Simone Stavenuiter, Philips Lighting, Netherlands
Art Director Visual Trend Analysis
Tim Yendell, Royal Bank of Scotland, Scotland
Head of RBS Choice & Design | Location & Property Strategy
Dr. Manteo Eisenlohr, Olswang, Germany
Certified Lawyer for Employment Law
Michelle Pattison, Unilever, UK
Former Global Agile Workplace Director
Maria Forssell, Volvo Cars, Sweden
HR Expert, Project Head - Designed around You@Work
*Source: The dmi: Design Value Index
(built by Motiv Strategies)
completed in January 2013

2. Booking line: tel: + 36 1411 1842, fax: + 36 1411 1841
WHY this summit
People spend a substantial part of their lives working and the quality of their
workplace experience is inevitably reflected in the quality of their lives. Last
year, we put 'Engaging Employee Experience' on the cover of our annual HR
Forum and now we are ready to start a higher-level dialogue about
critical drivers of employee engagement & productivity in a brand
new context.
Bringing together WORKSPACE DESIGN DRIVERS, NEUROSCIENCE
and WORK ENVIRONMENT FACTORS we will show through WORKSPACE
DESIGN CASE STUDIES how the implementation of smart office concepts
result in reaching higher levels of performance, collaboration
and motivation.
At this Summit we aim to prove that the collaboration of HR, Facility
Management and IT is enhancing INTERCONNECTED, AGILE WORKING
in intelligent buildings and within the Internet of Things (IoT) at
workplaces.
If HR wants to put today's agile workers in the "driver's seat", WIRELESS
FACILITY MANAGEMENT TECHNOLOGY and INFRASTRUCTURE
TECHNOLOGY is responsible for the "vehicle of the workday": a smart and
optimized space with advanced levels of ergonomy, functionality
and wireless technology.
BESIDES DESIGN-DRIVEN COMPANY REPS
YOU WILL MEET
Public and private sector workplaces (mid-sized and Fortune 500, cross-industry)
and their practitioners with the following responsibilities:
• human resources
• organizational development/design
• organizational effectiveness
• performance management/improvement
• business model innovation/development
• workplace services
• occupancy planning and analysis
• workspace design, environmental psychology
• facility management
• IT
UNIQUE EVENT FEATURES
HIGH-TECH & HIGH-TOUCH EVENT EXPERIENCE
Given the focus on digital technology and innovation, the Summit will
use the event application sli.do to facilitate interaction and Q&A during
the presentation sessions. But there will be lots of opportunity for face-to-
face interaction too.
IN-DEPTH UNDERSTANDING
The Summit is designed to be a two-day working session that promotes
dialogue and facilitates participants’ ability to take a deeper dive into
the course material through discussions and mini projects with both
workspace-design experts and their peers.
BUILT-IN WORKSHOP
To maximize the value of the experience, participants won’t just listen
– they’ll also have the opportunity to engage and start to develop plans
of action.
To maximize the value of the experience, participants won’t just listen
– they’ll also have the opportunity to engage and start to develop plans
of action.
Smart Workspace Design
--> Developing Plans of Action
OUR GLOBAL HR EVENT PORTFOLIO
• 3 years of running successful Global HR Forums on selected
focus topics
• Previous edition on employee engagement endorsed by the
Future Workplace Insitute
• 80+ Speakers
• 250+ Participants
• Network of 14 000+ HR Professionals
• 91%+ satisfaction rate from attendees
Global
HR Forum
Mark McGregor Author
Coach (UK), Speaker
Leland Sandler
Amylin Pharmaceuticals (US)
Executive Director
dr. Stefan neumann
CREdIT SUISSE AG (Switzerland)
Director Corporate Development
OE|CoE Program Execution
Virginia Otel,
Garanti Bank (Romania)
Human Resources Director
Bertil Östman,
E.On Sverige AB (Sweden)
Head of Benefits, Health and
Safety Labor Law
Jonathan Taylor, Royal Mail
25th - 27th October 2010
Hotel Russell, London
(UK), Head of Senior Contracts
Magdalena Gera-Pikulska
PTC Sp. z o.o. (Poland)
Human Resources Director
Marita Mitschein,
MAJOMI Inc., (USA), President
BOOK TO WIN!
“The 2020
Workplace“
2nd Annual Global HR Forum
NOT TO MISS:
INTERACTIvE MASTERCLASS SESSION
El Camino - A Personal Leadership Pilgrimage:
8 Lessons of Personal Excellence Learned on the Way of
St. James
Led by:
James Gehrke
Magnify Leadership, USA
Speaker, Trainer, Author, Learning Strategist
Masterclass Session Participants will:
• Identify and Anchor to Core Values
• Create a Personal and Career Legacy Compass
• Become a Servant Leader
• Focus on What is Important
• Chart an Effective Course
• Adapt and Persevere in the face of Obstacles
• Communicate to motivate and inspire
• Celebrate small and large victories
Masterclass Participants will receive:
• Pre-publication white paper: “El Camino” A Personal
Excellence Pilgrimage: 8 Personal Leadership Lessons
Learned on the Way of St. James
• 12 monthly editions of the “Camino” electronic newsletter
• An individualized learning “credential” to capture key
lessons from the workshop
• A personalized certificate of “Pilgrimage” Completion
with participant photo and “Aspiration” Statement, as a
reminder of the optimal person/leader you will become!
SPECIAL FEATURES
• Special Talent Management C-level Hotspot
• Interactive Roundtable Discussion Session
• Top Level HR Speaker Panel, including VPs and CHROs
• Networking Guided Walking Tour - Discover the magic of Rome!
Media Partners: Cocktail Sponsor: Supporting association: Official
Managing people in the Rapidly Changing World
Are you up for the Challenge in the Future?
19th - 21st october 2011
Parco Dei Principi Grand Hotel & spa, rome, italy
Dr. Stephen Long, The Institue for Level Six Leadership
Founder and President
Mark McGregor, Business Process & Enterprise
Architecture
Author, Speaker, Coach
Bertil Ostman, E.ON Sverige AB
Head of Benefits, Health and Safety Labor Law
Diane M. Palumbo, MannKind Corporation
Corporate Vice President of Human Resources
EXPERT ADVISORY BOARD
ExPERT SPEAKERS WHO ARE SHARING THEIR
MARKET INSIGHTS WITH yOU, INCLUDE
ENGAGING
E MPLoYEE
EXPERIENCE
11 - 12 June 2013 | Rennaisance
TESTIMONIALS from THESE PAST EVENTS
“I was really very positively impressed with the level of speeches
contentwise and I am grateful for the opportunity to look at well-known
HR topics from different angles ( both internal and external
practical and consultant perspectives)!”
“Highly impressed with the quality of content and the maturity level
of speakers!”
HR Director, ING Bank, Russia
“I can honestly say this was one of the richest learning events I have
ever attended. The diversity of opinions, commitment & enthusiasm of
the delegates was very impressive and the logistics was impeccable!”
Training & Development Manager, British American
Shared Services Europe, Romania
“Exceeded expectations, well done!”
Senior HR Specialist, Raiffesien Bank, Kosovo
“Thank you for a very successful event! Very much enjoyed being
involved. Great discussions and speakers!”
CEO, Association for Coaching, UK
“The conference was extremely informative and practical, mixing good
cases of engagement research with company case studies. Very good
event that is highly recommendable for all HR Practitioners!”
HR Manager, Malta Information Technology Agency,
Malta
"This conference was outstanding both in terms of content
and organization. I was especially impressed with the diverse
audience, the quality of the speakers and the rich content. The agenda
was supported by excellent logistics throughout both days and the
Fleming team ensured a flawless event. Overall, it’s been excellent
and I wouldn’t hesitate to recommend the Global HR Forum to anyone
interested in an inspiring and thought-provoking learning experience."
European Director 2020 Workplace Network, Future
Workplace USA / Europe
zzvvv
visit our website:
www.jacobfleming.com
Collaborative
partner:
Broadcasting
Partner:
HR Global Forum is a senior level event specificaly designed
‘by experts for experts’, to address the increasing needs and
demands of senior leaders of HR within several industries.
The Forum is a smart combination of outstanding program
with truly interactive opportunities including Q&A sessions!
This forum also includes “LIVE WORKSHOP” which will
give senior HR practitioners access to new ideas, solutions
and innovations newly gathered from the 2 day forum,
to help take their departments and companies forward.
Through open discussions on best practice and debate among the
various industry’s top players, delegates will get a unique insight into
strategies being used by their peers.
Taking place in London, the capital of United Kingdom, in an exclusive
5*Hotel, the forum will provide a distraction free environment where
you can discuss hot and up to date HR issues relating to organizational
workplace. In addition to the above all participants are able to take
advantage of a famous “London Eye River Cruise“ and wil
also receive a complimentary Magnify Change Leadership: A
Practical Guide for Leading Teams in Times of Change book.
Human Resource Management (HRM) plays a strategic role in the
survival of an organization. In this time of global financial crisis, Human
Resource (HR) managers must not only innovate but must also act as
change agents, strategists, mentors, counselors and motivators. They
must adopt a people-centered model of management instead of the
go-get-them approach. The latter approach will not only push down
the morale of your employees but it will also shove your talented
workers from leaving your organization.
COnFIRMEd AdVISORS
COnFIRMEd SPEAKERS
EVEnT OVERVIEW
LOCATIOn & SPECIAL FEATURE
Kristin G.Hamrick, Lenovo (US), Director Global Workforce
Elisabeth nieto, Citigroup (USA), Global Diversity and Talent Director
nikolaos Mitritzikis, BMW, Head of HR
Karen.M.Anderson
Pfizer (USA)
Global Vice President of Human
Resources
Pierre Barnabe
Alcatel Lucent
Executive VP in charge of Corpora-te
HR and Transformation
Angela Jandu
BT (UK)
Head of High Performance Culture
for BT Operate
Lyna-Laure Amana Priso
MTn Cameroon (Africa)
General Manager Human Resources
dilep Misra
Reliance Ltd (India)
Senior VP & Head HR
Jonathan Ferrar
IBM (Us-UK)
Vice President HR
Geoffrey Matthews
Merck Serono SA
VP-Vice President, HR Strategy &
Organizational Development
CARL SJÖSTRÖM
Ericsson (Sweden)
Vice President Compensation &
Benefits Ericsson
Mark Hamil
Spengler Fox
Global Managing Director
david Lindop
British Airways (UK)
Change Leader
James Gehrke, Magnify
Leadership and development
Deve-lopment
and Senior Learning (USA), Strategist
Arnold Hermann, UMAnTIS
CEO& Member of the Board
CEO’s, SVPs, VPs, Directors, Managers and Heads of: HR, Recruitment,
Diversity, Training and Development, Equal Opportunities, Work/Life
Coordinator, Employee Retention, Personal Trainer, People Operations,
HR Business Partner, Learning and Development, Employment
Specialist, Compensation and Benefits and many more…
WHO WILL ATTEnd
visit our website:
www.flemingeurope.com
Premium Media Partner: Supporting Associations: Media Partners:
ExCLUSIVE ADVISORy
COUNCIL
Jenn Crenshaw, Burger King Corporation, USA
SPHR, MSHR Vice President, Human Resources
Katherine Tulpa, Association for Coaching, UK
Global CEO
Paolo Nagari, Intercultural Group, USA
CEO & Founder
Bjarte Bogsnes, Statoil, Norway
VP Performance Management Development
Laszlo Szocs, MOL Group, Hungary
Senior Vice President of Human Resources
Rudolf Vogl, Raiffeisen Bank International, Austria
Senior Vice President of Human Resources
Polys Votsis, Marfin Popular Bank, Cyprus
Vice President of Human Resources
Petra Berecova, Slovak Telekom, Slovakia
Chief Human Resources Officer
yossi Gal, Perrigo Pharmaceuticals Ltd, Israel
Vice President of Human Resources
Diane M. Palumbo, MannKind Corporation, USA
Corporate Vice President of Human Resources
Patrick Berges, Covidien, Switzerland
Director of Human Resources, EMEA Emerging Markets
Oleg Romanovskiy, LITASCO SA (LUKOIL International
Trading And Supply Company), Switzerland
Human Resources Director
James Gehrke, Magnify Leadership,USA
Speaker, Trainer, Author, Learning Strategist
Andrew Green, Gallup Consulting, UK
Senior Practice Expert
The industry’s best kept secret
#012758
Pantone 655
R1G39B88
100 68 0 52
HRBN Alternative Logo guidelines
April 2011
MASTERCLASS SESSION
Engagement at the
Workplace of 2020
Main Drivers of retaining
the future Workforce
visit our website:
www.flemingeurope.com
Nita Clarke , Employee
Engagament Task Force,
UK, Deputy Chair Co-Author
of „Engaging for Success”,
Director of the Involvement
& Participaton
Association (IPA)
Suzie Carr
Virgin Media, UK
Head of Employee
Engagement & Experience
Steve Dahlberg
Future Workplace, USA
Vice President of Innovation
Martina Mangelsdorf
Future Workplace USA /
Europe, Switzerland
European Director 2020
Workplace Network
and Founder of GAIA
Insights
Katherine Tulpa
Association for
Coaching, UK
CEO
Rauqel Faria
Bacardi Martini, USA
Director Employer Brand
Marketing
ENDORSING PARNTERS:
The Denovati Group
Helping You Succeed in the Digital Era
3rd ANNUAL
Global HR Forum
oN
Wien Hotel | Vienna, AUSTRIA
UNIQUE FEATURES
2 Day-Summit with 20+ Speakers & Panelists
Built-in Masterclass Session about the Main Drivers of Retaining
the Future Workforce
Real-life applications of lead practices
Smaller Group Discussions, Elective Roundtable Sessions, Idea Exchanges
Social & Cultural Networking Activities
80 + Senior-level Delegates from Fortune 500 Companies, Private
Sector, Non-Profit Organizations, Academia, Top Solution Providers
....and many more!
KEY LEARNING POINTS
By joining us for these 2 Days you will learn about:
‘People appreciation of people’ Philosophy
Leading Strategies to Retain and Motivate
Tapping on the Social Media Advantage
Engaging the Digital Generation
Overcoming Conflicts and Challenges when Juniors are In Charge...
Re-Engage Silver Talents
Engaging Employees at the Workplace of 2020
Recognizing the Early Warning Signs and Addressing Employee Concerns
Handling Diversity while Creating a Culture of Inclusion & Retention
Engaging with your Employees through Social Recognition
Resolving the Recognition vs. Compensation Dilemma
SPEAKER FACULTY
Nita Clarke
Employee
Engagament
Task Force, UK,
Deputy Chair
Co-Author of „Engaging
for Success”, Director of the
Involvement & Participaton
Association (IPA)
Suzie Carr
Virgin Media,
UK
Head of
Employee
Engagement & Experience
Costas Tsalikis
Citi, Greece
Senior Vice
President of
Human Resources
Enrico Piccinini
Genzyme,
EMEA, Vice
President and
Head of Human
Resources EMEA
Paolo Nagari,
InterCultural
Group, USA
CEO and Founder
Mohamed
El-Amir
Gulf Medical,
Saudi Arabia,
Human Capital &
Talent Development Director
Martina
Mangelsdorf
Future
Workplace
USA / Europe,
Switzerland
European Director 2020
Workplace Network
and Founder of GAIA
Insights
Katherine
Tulpa
Association for
Coaching, UK
CEO
Ulrike Dollack
Mondi, Austria
Head of Talent
Management
Courtney
Shelton Hunt,
PHD
The Denovati
Group, USA
Founder
Joaquín
Uríbarri
IE Business
School, Spain
Director of
Marketing & International
Development Executive
Education
Irina
Ponomarchuk
ATON, Russia
HR Business
Partner
Farnaz Ranjbar
DHL, Germany
Vice President
Business HR
Global and Europe
GOLD SPONSOR: MEDIA PARTNER:
email: victoria.lambert@flemingeurope.com, www.flemingeurope.com

3. Booking line: tel: + 36 1411 1842, fax: + 36 1411 1841
email: victoria.lambert@flemingeurope.com, www.flemingeurope.com
8:30 Registration and coffee
9:00 Welcoming note from Fleming Europe
9:05 Opening remarks from the Chair
WORKSPACE DESIGN, NEUROSCIENCE
& BEHAVIORAL ASPECTS
9:10 Delegate Introductions and Objectives
9:20 Opening KEYNOTE SESSION 1
"Inspiring Workplaces = Inspiring Results"
• Cultural transformation through open spaces
• Attracting and retaining the right talent
• Change management is design - Design is change management
• Ensuring project failure by neglecting your Senior Leaders
Nelson Morales, GlaxoSmithKline, US
Worldwide Real Estate and Facilities
Workplace Design & Change Management Leader
9:50 Opening KEYNOTE SESSION 2 WITH FOCUSED
'NEUROSCIENCE' SESSION The Neuroscience of Wellbeing
• Foundational Neuroscience for leaders
• 'The Healthy Mind Platter' – 7 things you need to do to keep the brain
healthy
• The Workplace Perspective - how to apply the Healthy Mind Platter in
your work environment and how do we make it more brain friendly?
Jacqui Grey PhD, Managing Director
The Neuroleadership Institute
10:50 Networking and Energizer Break
11:20 benchmarking session New Ways of Working &
Impactful Workspace Redesign
• Showing how companies can create an on-the-job work environment
to improve performance (researched over 75 companies)
• Constructing the work environment with IMPACT-driven Goals and
Design Principles in mind
• 9 Design Principles that serve as the foundation of on-the-job learning,
performance improvement and teams engagement
• Lessons learned based on 15+ case study results
Olivier Lagree, Deloitte, France
Talent and Strategic Change Management Partner
11:50 "WORKSPACE DESIGN" Case Study
Designed Around You @Work - A Company-wide Strategy and
Success Story
• Creating the best possible conditions for the employees: inspirational
working environment, smart technical aids and flexibility in time and space
• How the “Designed Around You” concept should be applied to the
daily work
• In order for Volvo Cars to make innovative cars designed around
people, the employees must reflect the surrounding world - Diversity as
a prerequisite
Maria Forssell, Volvo Cars, Sweden
HR Expert, Project Head - Designed around You@Work
12:20 hr leader perspectives session
Invited HR experts will present key issues, trends,
and research findings on a range of topics that are
particularly relevant to organizations with dynamic
working environments.
• How to enable a 'dynamic workplace' that will improve the workforce's
efficiency levels, culture and engagement?
• How to implement smart office design concepts with a result of reaching
higher efficiency rates in KPIs, square footage, waste ?
• What are the most critical aspects of digital employment (BYOD, Social
Media, Workspace Design) from a legal perspective?
Panelists:
Olivier Lagree, Deloitte, France
Talent and Strategic Change Management Partner
Maria Forssell, Volvo Cars, Sweden
HR Expert, Project Head - Designed around You@Work
Geoff Glover, Ford, UK, Former Head of HR
Dr. Manteo Eisenlohr, Olswang, Germany
Certified Lawyer for Employment Law
13:00 Lunch
14:20 "WORKSPACE DESIGN" Case Study
The Business Case and Evolution of RBS Choice
Royal Bank of Scotland's Agile Programme
• The overall challenge and business context for the change - external
influences and organisation transformation
• The business case & Programme evolution across the critical 3 stages of
evolution - 'WorkSpace', 'Intelligent Working' & finally RBS Choice
• Bringing together and bridging HR & Technology with CRE
• The lessons learnt and challenges in getting the C suite on board
• Evolution of the supporting building designs & arrangements
supporting greater flexibility
• The benefits and metrics across CRE, HR & Technology
Tim Yendell, Royal Bank of Scotland, Scotland, Head of
RBS Choice & Design | Location & Property Strategy
15:00 "WORKSPACE DESIGN" Case Study
The "NN Way of Working" concept
• Space saving and improving occupancy levels - "sharing space better"
• Getting employees prepared to work differently, cooperate and collaborate
• Project Team of HR, IT, and Facility Management Leaders driving and
developing the concept continuously...
• Story of implementation and the lessons along the way
• Allocating budget and resources more wisely – smart sustainability in practice
• Support of the management board - Insights in NN's HQ transition
process where the members of the management board are directly
involved main stakeholders
Carola Hop, NN Group-ING Group, Netherlands
Senior Workplace Strategy Expert
15:30 Networking and Energizer Break
16:00 "WORKSPACE DESIGN" Case Study
Maersk Digital Workspace and Communciation/Collaboration
• Technology trends - From a Digital Workspace Designer Perspective
• Modernizing and simplifying the delivery model for solutions and processes
• Identifying opportunities for Corporate IT to help address employee
needs, and ensure that business value is achieved
Henrik Løvgret, Maersk, Denmark
Head of Digital Workplace
16:40 "WORKSPACE DESIGN" Case Study
The ‘AirBnB Employee Experience’ and how the Workspace
is Key to the Company Culture
Mark Levy, AirBnB, US
Global Head of Employee Experience
FOCUSED 'WORKSPACE' PANEL DISCUSSION
• Desks. Desks and their accompanying file cabinets are a 19th century
solution to the sudden influx of paper brought by the industrial
revolution. The desk is a tool for sorting, marking and filing paper. But, as
paper becomes less and less relevant to most work, the desk has become
an island of personalization in otherwise immutable office landscapes;
a surface for knick-knacks. Do we need desks? How else can we build
identification at work?
• Hoteling. Some companies have stripped staff of individual space,
making all work-stations communal and unassigned. Primarily creating
deep anxiety and a sense of rootlessness. How can companies support
mobility without creating alienation?
• Collaboration and quiet in an open office. Everyone hates cubicles but
there are many unhappy workers in many open offices all over the world.
How can we make privacy happen without diminishing visibility?
• Density. There is a push to shrink the individuals footprint within an
office space. How do we create density without anonymity?
Co-moderated by:
Mark Levy, AirBnB, US, Global Head of Employee Experience
Aaron Harvey, AirBnB, US, Environments Design Lead
Panelists:
Nelson Morales, GlaxoSmithKline, US
Tim Yendell, Royal Bank of Scotland, Scotland
Carola Hop, NN Group-ING Group, Netherlands
Henrik Løvgret, Maersk, Denmark
17:40 INTERACTIVE SESSION Key Learnings - "3 Most Useful
Takeaways" Sharing Session
• Discussing in roundtables the key messages of the day and presenting a
summary to the rest of the audience
• Key takeaways will be displayed on the interactive event wall
17:50 Summary fr om the Chair
18:00 Speakers and Delegates are cordially invited to attend our
Networking Cocktail Reception
THURSDAY | 19 March, 2015
MAIN SUMMIT Day 1

4. Booking line: tel: + 36 1411 1842, fax: + 36 1411 1841
email: victoria.lambert@flemingeurope.com, www.flemingeurope.com
friday | 20 March, 2015
MAIN SUMMIT Day 2
8:30 Registration and coffee
9:00 Recap of Day 1 and opening remarks from
the Chair
SMART And HUMAN-CENTERED
WORKSPACE DESIGN
9:10 KEYNOTE SESSION - interactive opening
Designing Places for People in Productivity
with a Human-Centered Approach
• Fundamental people-centric workspace design elements
which can positively impact the work environment and
support the work being done
• Human-centered strategies providing the right workplace
design mix to enhance productivity
Nigel Oseland PhD CPsychol, Workplace Unlimited, UK
Director
9:40 "WORKSPACE DESIGN" Case Study
BrainGym, ProjectGym and StoryGym
Strategies and Key Lessons behind the Project
Co-presentation by:
Christina Taylor, Swisscom, Switzerland
Head of Human Centered Design and
Karin Hilzinger, Swisscom, Switzerland
Head of Work & Space
10:20 solution snapshot session Invited SOLUTION
PROVIDERS will present quick demos of their offerings.
These demos will highlight how new technologies can
enable organizations to:
• Harness Human Factors and Ergonomics
• Create Spaces that Help People Connect One-on-one and
Eye-to-eye
• Enhance Internal Communication and Collaboration
• Design Areas that Allow Workers to Control their Sensory
Stimulation
11:00 Networking and Showcasing Demos
11:30 "WORKSPACE DESIGN" Case Study
See the Office in a Whole New Light
• R(evolution)of lighting; entering a new area of digital
lighting
• New ways of working and the changing landscape of the
working environment
• How digital lighting supports the changing needs in the
working environment
Simone Stavenuiter, Philips Lighting, Netherlands
Art Director Visual Trend Analysis
12:10 panel discussion and q&a Global Agile Working
Integrating 3 Elements:
TECHNOLOGY, PLACE and PEOPLE
• Impacts of workplace change on business performance
• Principles of global agile working
• Enabling employees to work 'anytime, anywhere' and
significantly increase productivity levels
• Multi-locational work, workplace networks
• Co-working spaces, mixed use buildings
• Learning environments, learning labs
Moderated by:
Michelle Pattison, Unilever, UK
Former Global Agile Workplace Director
12:50 Lunch
14:00 science spotlight session Emergence of Wearable
Technology
• Investigating the tasks that most knowledge workers
perform in a typical day
• Discovering technnologies which will travel on our bodies
and will free us from assigned offices or workstations
• Revealing innovative ideas i.e. drop-in coworking areas,
reservable focus-pods and many more
• Improving the office of 2020 in order to provide for the
tasks of today, in different ways
Bert De Coutere, Center for Creative Leadership
Belgium, Solution Architect
14:40 SPECIAL FEATURE
Built-in Workshop
Smart Workspace Design
Developing Plans of Action
Smart organizations understand that their primary
goal is to enhance the performance of their people.
In a knowledge work economy, people are the engine
that keep companies growing, adapting, improving and
innovating
Not surprisingly, mindful and smart workplace design can be
a powerful tool for supporting employee performance. And a
collateral benefit is that what typically supports productivity
also enhances employee health and wellness – it’s all
interrelated.
• How can the workplace better support human performance?
• How can the workplace support all of the different activities
involved with knowledge work – things like collaboration,
creativity, innovation, deep thinking and mentorship?
• The three factors of performance (ability - motivation -
opportunity) enabled and supported by work environments
• Individual roadmap: how are you going to increase your
own smart workspace design literacy and sophistication?
• Organization roadmap: what does your organization
need to do transform itself?
• Leadership roadmap: what role will you take on as
a mindful, workspace redesigner leader to help the
transformation effort and to work effectively with others?
• Guided individual and small group activities
• Large group presentations and discussion
15:40 INTERACTIVE SESSION Summit Recap
• Reviewing individual objectives identified at the beginning
of the Summit
• Sharing key learnings of the 2 Days
• Key takeaways will be displayed on the interactive event
wall
16:10 Summary and Closing Remarks form the Chair
16:20 Farewell coffee and refreshments
VENUE AT A GLANCE
Amsterdam is the capital of the Netherlands. With more than one
million inhabitants in its urban area, it is the country's largest city and
its financial, cultural, and creative centre. Amsterdam is colloquially
known as Venice of the North, because of its lovely canals that criss-cross
the city, its impressive architecture and more than 1,500 bridges.
There is something for every traveller's taste here, whether you prefer
culture and history, serious partying, or just the relaxing charm of an
old European city.

5. Booking line: tel: + 36 1411 1842, fax: + 36 1411 1841
email: victoria.lambert@flemingeurope.com, www.flemingeurope.com
MEET OUR SPEAKERS
Jacqui Grey PhD
The Neuroleadership Institute UK
Managing Director
Jacqui is MD Europe for the Neuroleadership
Institute, her career spans law, HR (previously
FVP EMEA for Merrill Lynch) Executive
Coaching and Change Consultancy. She is
known for her work on innovative leadership
programmes and Board level Executive
Mentoring for FTSE 100 companies. She has a doctorate in Executive Anxiety
and a Masters in Top Team development. She was previously a Board Member
of Opportunity Now, presents regularly at Global leadership and women’s
conferences and has published a book Executive Advantage – Resilient
leadership for 21st Century Organisations © (published February 2013 by
Kogan Page). She has been a guest lecturer at Cranfield, IE Business School,
LBS and more and writes regularly for management magazines on Leadership
and works closely with a number of CEO, and Leadership Forums.
She specialises in:
• Neuroleadership especially relating to resilience and change
• Executive Advantage (Resilience for 21st Century leaders)
• Executive Women and getting more women on boards
• Inclusive Leadership (Addressing Talent shortages and succession
planning for global 21st Century organisations)
• Authentic Leadership and Authenticity through storytelling.
• Neuroleadership and Breaking Bias especially around gender
• Blue rooms (Facilitated brainstorming sessions with top teams
and boards)
She has worked for
• IT and Telecoms (BT, Vodafone, Kcom, Cisco, eBay),
• Financial Services (Merrill Lynch, RBS, Barclays, M&S FS)
• Retailers (Morrisons and M&S),
• Pharmaceuticals (Aventis, KCI, GSK,Roche,UCB),
• Manufacturing (ABF and Kelloggs),
• Media BBC and Vizzavi.
• Legal firms
Olivier Lagree
Deloitte, France,
Talent and Strategic Change
Management Partner
Olivier Lagree is Principal within Deloitte
Consulting, where he is specialized in Leadership
development, Talent Management and Strategic
Change.Based on his sociology background, Olivier
accompanies for 25 years leaders and managers
from the emergence of a need to enhance people’s impact on performance
until the integration of change in the everyday life of organizations
and individuals.
Olivier is the author of e-Management or how new technologies transform
management practices where he describes the potential power of “alternative
workplace strategies” to reinvent managerial practices, enhance people
engagement and increase collective efficiency and innovation. In a recent
past, he has been practically in charge of several change management
program within “relocation + new ways of working ambition” projects.
Nelson Morales
GlaxoSmithKline, US
Worldwide Real Estate
and Facilities
Global project team leader that directed strategic
development, implementation, and delivery of
Global Workplace Strategies that transformed
cultures, facilities, and operations; while saving real
estate costs across the Americas affecting over 3,000
employees. Successfully lead all change management activities for Navy Yard
Project – the relocation of 1,300 employees from 800,000 sq. ft. traditional
office space to 200,000 sq. ft. (100% unassigned space) in Philadelphia, PA.
Project was delivered on time, under budget and saved $25 Million/year.
Managed senior leadership alignment, Pilot Program, Design & Programming,
Employee Engagement & Preparation, IT, Communications, Move Logistics
and Decommission.
Successfully led managed multiple workplace transformation projects through
global cross-functional team members that delivered effective change
effectiveness in all Workplace projects.
Championed, developed, influenced key relationships including business
senior leaders, HR, Communications, IT and other internal partners that built
buy-in and change capability.
Developed a well-facilitated process of organization design capability/
preparedness with a clear understanding of budget, stakeholders,
organizational factors/goals, barriers and culture in order to develop and
implement a more effective Program.
Expertly developed an enhanced change management program for R&D
division affecting 11,0000 global employees working in office and laboratory
spaces. Project initiative in 2014 and was scheduled for 2017-2020 completion.
Effectively managed all Design activities to comply with Workplace Strategy
standards, studied work patterns and advised external architects, business
leads, and project team. Duties included scope development input,
programming & test-fits, architect selection/approval, furniture selection,
ergonomics, interiors, and approval of drawings/workspaces.
Tim Yendell
Royal Bank of Scotland, Scotland
Head of RBS Choice & Design
Location & Property Strategy
Tim is the Head of RBS Choice & Design where he
leads the bank’s global cultural change initiative
for workplace and working pattern flexibility.
The design and development of ‘destination’
workplaces, where people go to collaborate and
innovate is a key element, and Tim is leading this move away from the more
traditional offices that have become associated with large organisations
and is fundamentally changing how people think about the workplace. By
continually seeking to understand the future of work and the workplace,
Tim has been able to develop a strategy that not only delivers customer and
employee benefits but also optimises the use of RBS’ real estate portfolio by
reducing the amount of office space needed, along with the associated costs.
Tim holds a BA (Hons) degree in Interior Design from the Edinburgh College
of Art and is a member of the Association for Project Managers (MAPM) and
the British Institute of Facilities Management (MBIFM).

6. Booking line: tel: + 36 1411 1842, fax: + 36 1411 1841
email: victoria.lambert@flemingeurope.com, www.flemingeurope.com
Carola Hop
NN Group-ING Group, Netherlands
Senior Workplace Strategy Expert
Carola is lead consultant Workplace Strategy at NN
Group (formerly ING Insurance). She has over 15
years of experience in developing and managing
workspace and retail design concepts for ING
Group’s corporate real estate in the Netherlands.
Over the past four years she successfully
implemented alternative workplace strategies for Nationale-Nederlanden, the
“NN Way of Working”.
As member of a team of FM, HR, IT and Branding specialists, she implemented
over 35,000 sqm of innovative workspaces, among them open plan floors,
corporate restaurants, work lounges and meeting centers. She worked with
NN Branding in developing interior guidelines and is currently responsible for
all design activities for NN Group headquarters.
Complementing her training as an interior designer, is her passion for creating
not only practical and comfortable but also sustainable working and living
environments.
Carola recently completed her Master in Work Space Design at IE Business
School in Madrid and the Royal College of Art in London.
Mark Levy
AirBnB, US
Global Head of Employee
Experience
Mark Levy is a seasoned Human Resources Leader
who has chosen to work for big hearted companies
and focus on how he and his team can unleash the
talents and interests of a company’s employees.
He has worked with several iconic global brands
partnering with business leaders to support
their human resource needs including innovative ways to create a learning
organization and ensure a balanced approach to work and life. In addition,
In addition, Mark has been actively involved in helping companies like Levi
Strauss & Company, Gap Inc and Airbnb enable their employees to help those
less fortunate through volunteering programs and community involvement.
Mark is currently the Global Head of Employee Experience for Airbnb which
includes the typical HR functions in addition to Global Citizenship, Real Estate
& Facilities, Food and a Group called Ground Control who focus on bringing
the culture to life, including through the work environment.
Mark has his JD/MBA from the University of Colorado, though chose to leave
the practice of law to focus his career on helping companies to do the right
thing and to attract, develop, engage and retain great diverse talent.
Aron Harvey
AirBnB, US
Environments Design Lead
Aaron Taylor Harvey is a strong advocate for
designing in the 3rd and 4th dimension, he
believes architecture should build personal narrative
and transform the everyday not just look good in
photos. After 4 years of running Myriad Harbor,
a design studio focused primarily on commercial
interiors, Aaron Taylor Harvey and Rachael Yu co-founded
the Airbnb Environments team in april 2014.
Aaron functions as the Environments Design Lead for Airbnb, primarily
working to link culture + facilities into an ongoing meaningful and effective
workspace experience. Environments combines research with the core values
of the company to produce a unique physical platform for non-physical work.
In addition to workspace design Aaron has designed 3 very large multi-day
events for Airbnb. These events facilitate, work, play, learning and
communication amongst employees and users. They aren't conferences they
are happenings.
He earned a Bachelors degree in Cinema from San Francisco State University
and a Masters of Architecture from California College of the Arts. Between the
two degrees he was in a rock band named Western in LA, which contributed
to his belief in chasing the simple to the spectacular. He was an adjunct
professor at California College of the Arts from 2010-2014 in the Architecture
Department and First Year Core.