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Four things that B2B brands can learn from B2C

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Four things that B2B brands can learn from B2C

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Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine, or even ISO certification.

Believe me, I know, as these are some of the clients I work with. It can be really tough to come up with ideas, and it really makes me jealous when I see other people in my team having an absolute field day coming up with creative, exciting ideas for our B2C clients.

It’s easy to see B2B and B2C as worlds apart, but the truth is that it doesn’t have to be like that. In fact, there are many ways you can adopt B2C marketing tactics, and make them work for your B2B audience.

With that in mind, here are four things that B2B marketers can learn from their B2C counterparts, with some examples along the way.

Read the full transcript at:
https://www.selesti.com/knowledge-hub/4-things-that-b2b-brands-can-learn-from-b2c

Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine, or even ISO certification.

Believe me, I know, as these are some of the clients I work with. It can be really tough to come up with ideas, and it really makes me jealous when I see other people in my team having an absolute field day coming up with creative, exciting ideas for our B2C clients.

It’s easy to see B2B and B2C as worlds apart, but the truth is that it doesn’t have to be like that. In fact, there are many ways you can adopt B2C marketing tactics, and make them work for your B2B audience.

With that in mind, here are four things that B2B marketers can learn from their B2C counterparts, with some examples along the way.

Read the full transcript at:
https://www.selesti.com/knowledge-hub/4-things-that-b2b-brands-can-learn-from-b2c

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Four things that B2B brands can learn from B2C

  1. 1. Four things that B2B brands can learn from B2C
  2. 2. Four thingsB2B can learn from B2C
  3. 3. One Embracing influencer marketing
  4. 4. 242%Increase in organic sessions, Q1 2019 v 2016
  5. 5. Brand ambassadors
  6. 6. Two Building an online community
  7. 7. Reddit interest over time
  8. 8. • Write over 1,500 words • Tell a story • Offer tips and advice • Share industry insights
  9. 9. Three Personalised content
  10. 10. 32%Increase in conversion rate, Q1 2019 vs 2017
  11. 11. 1. Identifying behaviour-based user personas 2. Personalised emails based on browsing history 3. Remarketing ads based on pages viewed 4. Changing Calls To Action based on audience types Personalised experiences
  12. 12. High value, mission critical customers High-touch accounts with significant growth potential Programmatic campaigns across a group of accounts in common industries ABM approach
  13. 13. Four Write content for humans
  14. 14. We exist to be a sandbox of challenging exploration where we unapologetically push boundaries and explore our world. “ “
  15. 15. Search 1. Write for search intent, not keywords 2. Appeal to your reader’s emotions and objectives 3. Display expertise, authority and trust
  16. 16. 1. Define clear tone of voice & audience personas 2. Revised & merged old articles to fit the new strategy 3. Removed 58% of content that didn’t meet our new standards 4. Top 10 articles saw a 98% organic traffic uplift, 29% increase in leads Revamping editorial content
  17. 17. Summary 1. Embrace influencer marketing 2. Build an online community 3. Personalised content for different personas 4. Write content for humans
  18. 18. Consultancy Design & Build Digital Marketing
  19. 19. for brands with ambition. Strategies, technologies & campaigns

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