Secrets of email success part 3 1
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How to drive higher ROI from your email subscribers by improving acquisition and developing a growth strategy.
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Versão integral da edição n.º 2932 do semanário “A Voz de Trás-os-Montes”, que se publica em Vila Real, distrito de Vila Real, Portugal. Director: António Maria Cardoso. 17.08.2006
Para consultar o jornal na web, visite http://www.avozdetrasosmontes.com
e-mail: geral@avozdetrasosmontes.com
Para além de poderem ser úteis para o público em geral, estes documentos destinam-se a apoio dos alunos que frequentam as unidades curriculares de “Arte e Técnicas de Titular”, “Laboratório de Imprensa I” e “Laboratório de Imprensa II”, leccionadas por Dinis Manuel Alves no Instituto Superior Miguel Torga (www.ismt.pt).
Para saber mais sobre a arte e as técnicas de titular na imprensa, assim como sobre a “Intertextualidade”, visite http://www.mediatico.com.pt/manchete/index.htm (necessita de ter instalado o Java Runtime Environment), e www.youtube.com/discover747
Visite outros sítios de Dinis Manuel Alves em www.mediatico.com.pt , www.slideshare.net/dmpa,
www.youtube.com/mediapolisxxi, www.youtube.com/fotographarte, www.youtube.com/tiremmedestefilme, www.youtube.com/discover747 ,
http://www.youtube.com/camarafixa, , http://videos.sapo.pt/lapisazul/playview/2 e em www.mogulus.com/otalcanal
Ainda: http://www.mediatico.com.pt/diasdecoimbra/ , http://www.mediatico.com.pt/redor/ ,
http://www.mediatico.com.pt/fe/ , http://www.mediatico.com.pt/fitas/ , http://www.mediatico.com.pt/redor2/, http://www.mediatico.com.pt/foto/yr2.htm ,
http://www.mediatico.com.pt/manchete/index.htm ,
http://www.mediatico.com.pt/foto/index.htm , http://www.mediatico.com.pt/luanda/ ,
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Para consultar o jornal na web, visite http://www.avozdetrasosmontes.com
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Para além de poderem ser úteis para o público em geral, estes documentos destinam-se a apoio dos alunos que frequentam as unidades curriculares de “Arte e Técnicas de Titular”, “Laboratório de Imprensa I” e “Laboratório de Imprensa II”, leccionadas por Dinis Manuel Alves no Instituto Superior Miguel Torga (www.ismt.pt).
Para saber mais sobre a arte e as técnicas de titular na imprensa, assim como sobre a “Intertextualidade”, visite http://www.mediatico.com.pt/manchete/index.htm (necessita de ter instalado o Java Runtime Environment), e www.youtube.com/discover747
Visite outros sítios de Dinis Manuel Alves em www.mediatico.com.pt , www.slideshare.net/dmpa,
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Ainda: http://www.mediatico.com.pt/diasdecoimbra/ , http://www.mediatico.com.pt/redor/ ,
http://www.mediatico.com.pt/fe/ , http://www.mediatico.com.pt/fitas/ , http://www.mediatico.com.pt/redor2/, http://www.mediatico.com.pt/foto/yr2.htm ,
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
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Secrets of email success part 3 1
- 1. How to Drive Higher ROI from Your Email Subscribers(Part 3) Driving Growth By Lora Downie, Digital Analyst-Email Marketing, Catalyst July 11, 2011
- 2. Subscriber Acquisition 2 You need lead generation tactics for new acquisition and a pipeline of new subscribers to back-fill your unsubscribes and disengaged.
- 3. 2 Types of Subscriber Acquisition
- 4. 1. Organic 4 Methods in line with your existing business practices (homepage, landing pages, tradeshow capture, POS, customer service capture, channel integration, etc.)
- 5. 2. Ancillary 5 Methods that drive growth through deliberate promotion (sweeps, banners, comarketing, affiliate programs, etc.). Only recommended after organic growth is optimized and still underperforming.
- 7. Organic Growth Strategy 7 An organic growth strategy should always begin with a capture audit: a review of what you’re currently doing (where/when/how you capture email addresses today).
- 8. Organic Growth Strategy 8 This identifies ways to optimize what you are currently doing, but unearths areas where you should be capturing. Follow the audit with an analysis of your findings to unearth your “ideal” subscriber.
- 9. Organic Growth Strategy 9 Where are your most engaged subscribers being captured today? Optimize these areas and leverage the learnings elsewhere.
- 10. Organic Growth Strategy 10 Channel integration is also critical. Many brands today are successfully leveraging Facebook, Twitter and email to foster the conversation and drive growth in other channels.
- 11. Your Subscribers Are in Charge
- 12. The Hand That Feeds You 12 If you address attrition, optimize engagement and consistently feed your list with new, quality subscribers, your future in email will be bright. (Not to mention your resume.)
- 13. Have a question? Want to learn more? Email me at ldownie@catalystinc.com. Be sure to download Part 1: Addressing Attrition and Part 2: Growing Engagement.
- 14. About the Author 14 Lora Downie specializes in email program strategy, design strategy and best practices at Catalyst, a Rochester, NY-based direct and digital marketing agency. She is a certified MarketingSherpa email specialist and has been published twice in DM News’ Email Marketing Guide.