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Ruth S. Contreras Espinosa Ph.D.
Postgrado	en	Diseño	Creatividad	y	Publicidad
GAMIFICATION
Is usually described as	“the application of	game elements to	non-game contexts.”	
IN	SIMPLER	TERMS,	
Gamification takes the characteristics we like about games and	adds them to	
everyday actions in	order to make them more	interesting.	
Think about receiving points for filing paperwork,	or brushing your teeth.	
Ruth	S.	Contreras
Ruth	S.	Contreras
Ruth	S.	Contreras
THE	FUN	THEORY
https://www.youtube.com/watch?v=mTqOn9zng_M
Ruth	S.	Contreras
KFC
PLAY!
READY?	GO!!
What is a Game?
What is a game?
To	explore the actual	design and structure of	a	game	we can	use Jesse	Schell’s “tetrad”
With 4	components:
Mechanics +++
Describe the goal (objective)
!
What is the
objective?
The	miniobjectives?	
Super Mario	Galaxy (2007).
This is	an important	point:	objectives	are clear	but procedures sometimes are hidden.
Player	Interaction Patterns
Ruth	S.	Contreras
Ruth	S.	Contreras
Ruth	S.	Contreras
REWARD
Gamificación en	aulas	universitarias
Ebook (free)
Observatorio	de	Comunicación Videojuegos	y	Entretenimiento
Universidad	Autónoma de	Barcelona.
http://incom.uab.cat/publicacions/edicion.asp?id=17
Ruth S. Contreras Espinosa
@ruthsofhia
www.ruthcontreras.com
GRACIAS!
Postgrado	en	Diseño	Creatividad	y	Publicidad

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