Laura Smith Date:

1. NORTHERN REGIONAL COLLEGE
Learner Name: Assessor Name:
Date Issued: Completion Date Submitted On:
22/10/12 Interim: 26/10/12
Final: Exploratory Stage Assessment
17/12/12
Qualification:
Edexcel (BTEC) Diploma in Foundation
Studies in Art & Design
Unit: Unit 1: Researching, Recording and Responding in Art & Design
Unit 2: Media Experimentation in Art and Design
Assessment Title: The Word
Laura Smith Paula Scher Neville Brody
Learner Declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Learner signature: Date:
General Submission Guidelines
1. If you submit work late without extenuating circumstances you will be given the
opportunity to resubmit within a Two-week period for a maximum PASS grade.
2. If your assignment has been submitted on time but does not meet the PASS criteria,
then you will be given the opportunity to resubmit within a Two-week period for
PASS criteria only.

2. Assessment Title: The Word
Unit 1: Researching, Recording and Responding in Art & Design
Unit:
Unit 2: Media Experimentation in Art and Design
In this assessment you will have opportunities to provide evidence against the following criteria.
Criteria To achieve the criteria the evidence must show that
Task no.
reference the learner is able to:
UNIT 1
P1 Record ideas in appropriate forms [IE, RL]
TASK 1,2,5,6
&8
P2 Recognise the importance of diagnostic research [IE, CT, RL] TASKS 2,3 & 4
P3 Expand the field of research [SM, RL, CT]
TASKS 2,3 & 4
P4 Explore alternative possibilities [SM, IE]
TASKS 2,3 & 4
P5 Identify relevant and appropriate sources [SM, IE, RL, EP]
TASKS 1 & 3
P6 Evaluate the effectiveness of own research and exploratory work
[CT, RL, EP] TASKS 2,6, & 8
P7 Reflect on applying relevant theory to practical understanding
[RL] TASKS 6 & 8
P8 Produce innovative work that communicates a personal response.
[CT] TASKS 5,6 & 7

3. UNIT 2 Task no.
Explore techniques and processes using appropriate media, safely
P1 [IE, CT] TASK 5, 6 & 7
Manipulate media in relation to creative potential [IE, CT, EP]
P2 TASK 5, 6 & 7
Record experimentation and information in an appropriate format
P3 [SM] TASK 1, 2,3,
4, 5, 6, 7 & 8
Experiment and combine different media [IE, SM, RL]
P4 TASKS 5, 6, 7
&8
P5 Evaluate the effectiveness of different media [EP, TW]
TASK 6
P6 Reflect on success and failure [RL]
TASKS 6 & 8
P7 Identify new or existing possibilities. [CT, EP]
TASKS 2, 3, 5,
6&8

4. Unit Title:
Unit 1: Researching, Recording and Responding in Art & Design
Unit 2: Media Experimentation in Art and Design
Qualification:
Edexcel (BTEC) Diploma in Foundation Studies
in Art & Design
Start date:
Deadline date:
Assessor: Jeanette Lammey, Peter Harvey
Assessment Title: The Word
The purpose of this assignment is to:
Introduce students to the basic elements of graphic design
Develop their perceptual and representative abilities
Demonstrate their understanding of the work of others through application of research
Demonstrate their ability to plan and develop visual ideas
Encourage students to develop creative, expressive, interesting outcomes
Scenario: You are to produce an image suitable for use in the NRC 2013 calendar
In recent years we have based the theme for NRC Calendar on the NRC brands’ three core values:
Aspire – Aim – Achieve
The theme of the NRC 2013 calendar will be “Belong” The calendar will be produced by Belfast
design agency McCadden, who will choose 12 images to be used in the calendar.
Your proposal can be computer generated, photographic, collaged, 2D or deep relief, or mixed media
of your choice. You must remember that the calendar is a 2D production, so 3D interpretations must
work as a photograph of your finished piece. Your emphasis should be on producing an imaginative
proposal, so be inventive and try to avoid hackneyed, trite or over used imagery.
Your work must fit an image area required by the McCadden design agency, although you can work to
larger sizes that have the same proportions as the size requested.

5. Task 1 This provides evidence for Unit 1, P1, P5
Unit 2, P3
Provide a dictionary definition of the word “Belong”
Task 2 This provides evidence for Unit 1, P1, P2, P3, P4, P6
Unit 2, P3
Brainstorm with your Tutor and fellow students what this word means to you and to other people
Task 3 This provides evidence for Unit 1, P2, P3, P4, P5
Unit 2, P3
Research the work of graphic designers who may influence your design idea
Task 4 This provides evidence for Unit 1, P2, P3, P4
Unit 2, P3
Identify your target audience
Task 5 This provides evidence for Unit 1, P1, P8
Unit 2, P1, P2, P3, P4, P7
Produce initial ideas as “thumbnail” sketches based on the theme, with research & development
ideas in your artist’s journal
Task 6 This provides evidence for Unit 1, P1, P6, P7, P8
Unit 2, P1, P2, P3, P4, P5, P6, P7
After discussion with your Tutor, refine your ideas and present them as “Client Roughs” that show an
accurate representation of your ideas, with research & development of ideas, materials & techniques
in your artist’s journal
Task 7 This provides evidence for Unit 1, P7
Unit 2, P1, P2, P4
Produce your ideas as finished artwork
Task 8 This provides evidence for Unit 1, P1, P6, P7
Unit 2, P3, P4, P6, P8
Analyse your final results in your artist’s journal

6. Sources of information:
Artist references
Janet Allinger
Saul Bass
Jonathan Bambrook
Neville Brody
Peter Blake
Neville Brody
Jacob Cass
Milton Glaser
Peter Saville
Paula Scher
Laura Smith
Internet Research
www.organisationofillustratorscouncil.blogspot.com
www.pvuk.com
www.debutart.com
http://www.unicorngraphics.com/calendar%20museum.asp
http://bestdesignoptions.com/?p=5229
http://bestdesignoptions.com/?p=12800
http://blog.uprinting.com/55-creative-unique-calendar-designs/
http://blog.uprinting.com/15-gorgeous-color-calendar-printing-samples/
http://www.topdesignmag.com/55-awesome-calendar-designs-for-2011/
http://www.designswan.com/archives/10-most-unusual-calendar-designs.html
Also, research other designers to expand your field of research
Investigate corporate advertising campaigns such as Calvin Kline, Pepsi or Armani for further
inspiration
Publications
Creative Review
Bibliography
Refer to reading list on Exploratory stage brief
Resources:

7. Internet
Colour prints
Learning centre
Artist’s journal
Drawing utensils including pencils, pens, markers
Cameras
A range of materials to work upon which may include paper, inkjet paper, hardboard, fabric -
be inventive.
Studio resources such as scalpel, scissors, glue, tracing paper, layout paper, spray mount
Assessment Requirements:
Evidence of research into appropriate artists/graphic designers (artist’s journal)
Evidence of research into the theme Achieve
Evidence of research into appropriate typography
Series of ideas, sketches and documented progression of your project presented as design
sheets, showing clear development of ideas and evidence of on-going evaluation
Series of media experimentation as appropriate to your idea
One final outcome/design
A final evaluation of your project
This brief has been verified as being fit for purpose
Assessor: Peter Harvey Date:
Internal Verifier: Jeanette Lammey, Date: