This document provides the details of an assignment for a Creative Media Production course. Learners will work in groups to research current reality TV shows and E4's target audience, develop an original reality TV show concept, and pitch their idea to a panel. They will document their work in a blog with three posts covering genre research, show planning, and their pitch. The assignment aims to improve communication skills like pitching and will be assessed based on criteria mapping to course learning outcomes and personal, learning, and thinking skills.

1. Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title Unit 2 Communication Skills for Creative Media Production - Partial
Start date Monday 8/1/2013
Deadline Friday 1/2/2013
Assessor name Jo Lowes
Assignment title JL05 – The Realities of a Pitch
Scenario
This unit aims to improve the skills that you can expect to use on a regular basis within the creative
media sector such as pitching ideas, writing proposals and constructing reports. Both indivually and in
small teams you will develop your ability to communicate your thoughts and ideas through pitches,
proposals and reports to a range of audiences using appropriate modes of address and forms
of technology.
You have been commissioned by E4 to pitch a new reality TV show or talent show that appeals to E4s
target audience. E4 is the entertainment destination for a cutting edge young audience, it also won
channel of the year at The Broadcast Awards in Feb 2011. E4 is one of the most original digital channels,
successfully launching mega hits like Skins, The Inbetweeners and Misfits. E4 was also the original home
of Big Brother before its move to Channel 5 and is the current home of Made in Chelsea, which was
created as a posh alternative to The Only Way is Essex.
You need to work in groups of 2 or 3 to research current shows of a similar genre and why they are
successful as well as researching E4s target audience to ensure your show will appeal to the channels
demographic. Create an original concept for a new hit show and a pitch to sell your idea to E4.
This is a fast paced brief requiring you to research, plan and pitch your idea within a three period.
For assessment of this unit you need to produce a blog with relevant information about your show idea
and a copy of your pitch.
The blog posts will have the following titles:
Task 1 Genre and E4s target audience research
Task 2 Planning the show
Task 3 the Pitch (With a recording of your pitch and accompanying material)
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2. Tasks Grading Criteria Mapping
Task 1
Task 1 Genre and E4s target audience research Unit 2
P1, M1, D1
As a group, watch compare and contrast a selection of reality television
and talent shows to identify common styles and themes within the genre.
Individually put your research into a powerpoint.
Research E4’s target audience and the ideogy behind their programming
and programming making
Work to be added to your blog with the title Task 1 Genre and E4s
target audience research
Task 2
Task 2 Planning the show
Unit 2
In groups of 2 or 3 create an original idea for a reality TV program or talent P4, M4, D4
show. Consider the following;
Name & possible logo
Aim of the show. Who are the main characters and what is their main
activity? If it is a competition or kind of talent show how will people win
and who decides?
Who it will appeal to and you research to support this?
Possible publicity
All work to be added to your blog with the title Task 2 Planning the
show
Task 3
Task 3 the Pitch (With a recording of your pitch and accompanying material) Unit 7
P5, M5, D5
Working in the same groups of three learners pitch your idea to panel explaining
your idea and presenting supporting material: Include the following information.
Name & possible logo
Aim of the show.
Who it will appeal to
Also consider the style, theme, tone and technology of your pitch, as your
pitch should reflect the ethos of your show
All work to be added to your blog with the title Task 3 the Pitch
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3. This brief has been verified as being fit for purpose
Date
Date
Unit 7: Understanding the Creative Media Sector
P1. use appropriate techniques to M1. use appropriate techniques D1.use appropriate techniques
extract relevant information to extract information from to extract comprehensive
from written sources written sources with some information from written
precision sources
P2. present a media production M2. present a structured and D2. present a well-structured and
report which conveys relevant detailed media production substantial media production
information report which conveys report which conveys information
[IE] information and explains with precise exemplification and
conclusions with clarity justifies conclusions with
supporting arguments
P3. review reports to make M3.review reports to make D3. review reports to make
changes with occasional changes with frequent changes with consistently
beneficial effects beneficial effects beneficial effects
[RL]
P4.deploy and manage M4. deploy and manage D4 deploy and manage
appropriate technology to technology to pitch a media technology to pitch a media
pitch a media production production proposal effectively production proposal with
proposal and with some imagination creativity and flair and to
[SM] near-professional standards
P5 employ appropriate forms of M5 employ forms of address in D5 employ forms of address in a
address in a media production a media production pitch to media production pitch with
pitch to communicate ideas. communicate ideas effectively. flair to communicate ideas with
[CT] impact.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.
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