1. Project NRC 2013 Calendar Design
Issued to BTEC Diploma in Foundation Studies in Art and Design (NRC)
Date 19th October 2012
Brief Theme:
2012 and 2013 are special years for this part of the world. The centenary celebrations,
special events and iconic launches that are currently being promoted through Northern
Ireland Tourist Board’s “Our Time, Our Place” branding campaign are raising the profile of
Northern Ireland on an international basis. Even more importantly perhaps, they’re helping
all of us to recognise the strengths of our shared heritage, to see what it means to take pride
in local achievements and to understand the aspirations that we all share for the future.
With these powerful feelings in mind, the theme of the 2013 NRC calendar is:
Belong
Requirement:
It is the role of artists, poets, writers and perhaps most especially designers to help people
understand, appreciate and experience the world around them. Good design can take a
complex theme and make it seem clear and direct. Often this process involves using some
form of symbolism to communicate on an emotional rather than a rational level.
For this project we want you to bear in mind all that is mentioned above, think about what
the word Belong means to you as an individual, consider how a sense of belonging can
play a positive role within society and ultimately create an image that communicates your
conclusions. These images will be used within the NRC 2013 calendar, an integral and
crucial part of the college’s corporate communications.
Target Audience:
• Students and staff of Northern Regional College
• Parents
• Stakeholders
• Industry - local, national and international
• Local community - schools, libraries and community groups
• Local media
McCadden Roof Terrace, Bedford House, Bedford Street, Belfast BT2 7FD | 028 9024 2228 | www.mccadden.co.uk

2. Brief Media:
There is no restriction imposed upon how you create your image. Images may be full colour
or monochrome and can be produced in any of the following media:
• Illustration
• Graphics
• Typography
• Photography or digital imaging
• Printmaking
• Textiles
• Mixed media of your choice
Specification:
Image Area - to scale to finished size of - 325mm (w) x 275mm (h)
All images to be supplied as either:
• 300dpi CMYK eps photoshop file
• Highest quality JPG file
• CS4 Illustrator eps
• Adobe Acrobat PDF 300dpi
Submission to include a maximum of 140 words of text to explain your
• interpretation of the brief
• design rationale
• method of production
Deadline 14th November 2012
All final submissions to be given to your tutor by
Wednesday 14th November 2012 at 12 noon.
Each student can only submit one design.
Outcome:
McCadden will judge the submissions and the winning entries will be as follows:
1st - Winner
The winning entry will feature on the front cover and on the month of January
of the calendar and the winning student will be awarded an iPod Touch.
The remaining 11 finalists will be featured on the February–December spreads.
The 12 finalists will be announced on Tuesday 4th December 2012 at 12 noon.
Date of award ceremony - Tuesday 4th December 2012 at 12 noon.
McCadden Roof Terrace, Bedford House, Bedford Street, Belfast BT2 7FD | 028 9024 2228 | www.mccadden.co.uk

3. Brand Building
BELONG
NAME
This area is for support text
IMAGE AREA from the student about their
piece of work. This area is for
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the student about their piece of
work. This area is for support
text from the student about their
piece of work. This area is for
support text from the student
about their piece of work. This
area is for support text from
the student about their piece of
work. This area is for support
text from the student about their
piece of work. This area is for
support text from the student
about their piece of work. This
area is for support text from
the student about their piece of
work. This area is for support
text from the student about
their piece of work.
MARCH 2013 M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
Format Calendar 2013
Please note the format of the entries on the calendar.
Shape is LANDSCAPE - please submit entry at 325mm (width) x 275mm (height).
McCadden
McCadden Roof Terrace, Bedford House, Bedford Street, Belfast BT2 7FD || 028 9024 2228 | www.mccadden.co.uk
Roof Terrace, Bedford House, Bedford Street, Belfast BT2 7FD 028 9024 2228 www.mccadden.co.uk