Aldo Rossi was an Italian architect and theorist known for his rational modern style. One of his most famous works is the San Cataldo Cemetery in Modena, Italy completed in 1971. The cemetery complex features a red cubic ossuary at the entrance and parallel running ossuaries representing the human bone structure. Another notable work is the Scholastic Building in New York City from 2001, which fits into the historic context of Soho through uniform height and materials but stands out with its cylindrical columns and ornate rear facade.
Aldo Rossi was born in Milan, Italy in 1931.
He studied architecture in Milan and was a teacher in the same in various Universities in Italy, Germany, Spain and the U.S.
Aldo Rossi was an Italian architect and designer who achieved international recognition in four distinct areas: architectural theory, drawing and design, and also product design.
Aldo Rossi and The Architecture of the Cityhollan12
My presentation for ARC434 with Kevin Weiss. I will look at the theories in "The Architecture of the City" and how these ideas are reflected in Rossi's built work. Enjoy!
Aldo Rossi was born in Milan, Italy in 1931.
He studied architecture in Milan and was a teacher in the same in various Universities in Italy, Germany, Spain and the U.S.
Aldo Rossi was an Italian architect and designer who achieved international recognition in four distinct areas: architectural theory, drawing and design, and also product design.
Aldo Rossi and The Architecture of the Cityhollan12
My presentation for ARC434 with Kevin Weiss. I will look at the theories in "The Architecture of the City" and how these ideas are reflected in Rossi's built work. Enjoy!
A preliminary discussion about Deconstructivist style in Architecture, to support Architectural Thesis " The Forum - Design Museum".
This theory was initiated by French Philosopher Jacques Derrida.
Charles Willard Moore was an American architect, educator, writer, Fellow of the American Institute of Architects, and winner of the AIA Gold Medal in 1991. Wikipedia
High-tech architecture, also known as Late Modernism or Structural Expressionism, is an architectural style that emerged in the 1970s, incorporating elements of high-tech industry and technology into building design.
High-tech architecture appeared as a revamped modernism , an extension of those previous ideas helped by even more technological advances.
This category serves as a bridge between modernism and post-modernism ; there remain gray areas as to where one category ends and the other begins. In the 1980s, high-tech architecture became more difficult to distinguish from post-modern architecture. Some of its ideas were later absorbed into the style of Neo-Futurism art and architectural movement.
A preliminary discussion about Deconstructivist style in Architecture, to support Architectural Thesis " The Forum - Design Museum".
This theory was initiated by French Philosopher Jacques Derrida.
Charles Willard Moore was an American architect, educator, writer, Fellow of the American Institute of Architects, and winner of the AIA Gold Medal in 1991. Wikipedia
High-tech architecture, also known as Late Modernism or Structural Expressionism, is an architectural style that emerged in the 1970s, incorporating elements of high-tech industry and technology into building design.
High-tech architecture appeared as a revamped modernism , an extension of those previous ideas helped by even more technological advances.
This category serves as a bridge between modernism and post-modernism ; there remain gray areas as to where one category ends and the other begins. In the 1980s, high-tech architecture became more difficult to distinguish from post-modern architecture. Some of its ideas were later absorbed into the style of Neo-Futurism art and architectural movement.
Ebook History of morden architecture giới thiệu về những kiến trúc sư hàng đầu hình thành trào lưu kiến trúc hiện đại. Ebook còn đưa ra những ví dụ, là những công trình thể hiện rõ sự chuyển biến trong những nguyên tắc thiết kế trước đây của những trào lưu cũ.
Refer to:
(1) The Design of Building Structures (Vol.1, Vol. 2), rev. ed., PDF eBook by Wolfgang Schueller, 2016, published originally by Prentice Hall, 1996, (2) Building Support Structures, Analysis and Design with SAP2000 Software, 2nd ed., eBook by Wolfgang Schueller, 2015.
It is a development in POST-MODERNISM that started in late 1980s.
It views architecture in bits and pieces.
It has no visual logic.
Buildings may appear to be made of abstract forms.
The idea was to develop buildings which show how differently from traditional architectural conventions buildings can be built without loosing their utility and still complying with the fundamental laws of physics.
The ideas were borrowed from the French philosopher, Jacques Derrida.
Architects involved –
Zaha Hadid
Bernhard Tschumi
Rem Koolhaas
The term ‘Critical Regionalism’ was first coined by Alexander Tzonis and Liane Lefaivre and later more famously and pretentiously by Kenneth Frampton in “Towards a Critical Regionalism : Six points of an architecture of resistance”
According to Frampton, critical regionalism should adopt modern architecture critically for its universal progressive qualities but at the same time should value responses particular to the context. Emphasis should be on topography, climate, light, tectonic form rather than scenography and the tactile sense rather than the visual.
According to Tzonis and Lefaivre, critical regionalism need not directly draw from the context, rather elements can be stripped of their context and used in strange rather than familiar ways.
Critical regionalism is different from Regionalism which tries to achieve a one-to-one correspondence with vernacular architecture in a conscious way without consciously partaking in the universal.
It is considered a particular form of post-modern response in developing countries, not to be confused with postmodernism as architectural style.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
works of Aldo Rossi
1. ALDO ROSSI (1931-1937)
Italian Architect, Theorist, Product Designer
‘Caught between the classical world and the industrial world’.
2. “One can say that the city itself is the collective memory of its
people, and like memory it is associated with objects and
places. The city is the locus of the collective memory.”
“The Architecture of the City”
Aldo Rossi
3. SAN CATALDO CEMETERY
MODENA ITALY
Architect: ALDO ROSSI
Year of completion: 1971
Location: Modena, Italy
Type: Cemetery Complex
Style: Neo Rationalism
4. Entrance
Gateway Red cubic ossuary,
Funeral Structure
Communal Grave
Parallel running
ossuary
Wide green areas
Source:
http://en.wikipedia.org/wiki/File:Aldo_Rossi,_Modena_C
emetery,_Model,_c.1983.jpg.png
5. The Bounding Wall of
the Complex
Source:
http://rubens.anu.edu.au/htdocs/laserdisk/0242/24216.JPG The interior
EXTERIORS
• Unadorned exteriors
• Static Volume
• Uniformity in
openings
• Discomforting Space
Source: http://www.archinomy.com/case-studies/1922/aldo-rossi
6. RED CUBE STRUCTURE
Source: http://www.studyblue.com/notes/note/n/arc-
318l-final-buildings/deck/1661624
Source:
http://rubens.anu.edu.au/htdocs/surveys/mo
darch/byarch/display00242.html
Ossuary, funeral
structure
Rhythmic articulation of openings
interrupted by the ossuary cube
Square Pillars, Square windows,
Symmetrical stripped architecture
7. INTERIORS
• No Floor Slabs
• No Roof
• Windows and Doors
Source: http://www.archdaily.com/95400/ad-classics-
san-cataldo-cemetery-aldo-rossi/
“House of Dead”
Shell of
Openings
9. Communal Grave
Conical Grave at the End of
the Complex
Source:
http://rubens.anu.edu.au/htdocs/surveys/mo
darch/byarch/display00242.html
Shape representing the
industrial Landscape beyond
the site
10. TEATRO DEL MONDO
Architect: ALDO ROSSI
Construction year: 1979
Location: Venice, Italy
Type: temporary theatre
Style: modern
According to Rossi theatres were “ places where architecture ends and world of
imagination begins
16. Is the museum a collection of mementoes of
life or is it itself a part of our lives? My
architecture leaves an open verdict in this
regard."
17. The design of the building is symmetrical and forms an E-shape
http://3.bp.blogspot.com/-
EsEglcgTOqU/UNedBTo3QwI/AAAAAAAAAGw/So455PqkQjw/s640/bonnefanten.jpg
Axis of the building
http://www.cultuurnetwerk.nl/producten_en_diensten/bronnenbu
ndels/2000/2000_97c.jpg
PLAN
19. Rossi was a great product designer. Connection between his objects and
architecture were obvious. His timeless designs are based on simple geometrics,
primal forms. His Architecture was based on form.
22. SCHOLASTIC BUILDING
SOHO, NEW YORK
Architect: ALDO ROSSI
Year of completion: 2001
Location: Soho- a
neighbourhood to Ney York
Style: Post Modern
23. 6,700-square-foot store with the company's books,
magazines, CD-ROM's, videos, games, puzzles, toys and art
supplies.
Basement 299-seat auditorium
Penthouses
Green House atrium
Resource centre, Living Room, Offices,
Source: http://phaidonatlas.com/node/204196
24. A Building Fits in by Standing Out
Source: http://phaidonatlas.com/node/204196
TO FIT IN
• Uniformity in Height
and Scale
27. • MATERIAL USED
SCHOLASTIC BUILDING
LITTLE SINGER BUILDING
Source: http://www.nyc-
architecture.com/SOH/SOH001.htm
Source: http://clapforbacon.blogspot.in/2011/08/cast-
iron-landmarks-in-soho.html
• CYLINDRICAL
COLUMNS
STEEL, GLASS TERRACOTA,CAST
IRON, BRICK
FRONT FACADE
REAR FACADE
• MONUMENTAL
REAR FACADE
RED ARCHES
5 TIERS OF TWO
STORIES
28. • BOLTED
HORIZONTAL
STEEL BEAMS
• DETAILING
ROOF
CORNICE
Source: http://www.nyc-
architecture.com/SOH/SOH001.htm
SCHOLASTIC BUILDING LITTLE SINGER BUILDING
Source: http://clapforbacon.blogspot.in/2011/08/cast-
iron-landmarks-in-soho.html
Trabeated façade constructed with
steel lintels
Extremely ornate roof cornice with
iron brackets
• FAÇADE
DETAIL
29. INTERIORS
CAFÉ INSIDE THE BUILDING
Source: http://www.libertychurchnyc.com/lower-
manhattan-church-services-new-york-city/
Use of Steel inside as outside
PERFORMING ARTS THEATRE
Modelled on
Palladio’s 16th
Century
theatre
Source: http://www.yelp.com/biz_photos/scholastic-
auditorium-and-greenhouse-with-rooftop-terrace-new-york-
2?select=stnt0b09cRQUcKtG0vIOCQ#RZ0E_zLsUeIzuaU0Kr-
GGw
Teatro Olimpico (16th century Palladian Theatre)
30. arch critic Paul Goldberger, for one, has described the
building as one that "will teach generations of
architects the proper way to respond to historic contexts."