This document discusses the use of learning analytics to facilitate workplace learning and professional identity transformation in public employment services. It describes how learning analytics can measure and analyze data about learners and their contexts to understand and optimize informal learning. Some tools discussed for social learning analytics include social network analysis, discourse analysis, content analysis and disposition analysis. The document also outlines several methods being used in the EmployID project, including a self-assessment questionnaire, reflective communities, network maps, karma points, reflection analytics, content coding and dynamic social network analysis. It discusses evaluating the impact of interventions on identity transformation and providing tools for self-reflection.