Public Relations firm in Indonesia, since 2001, specializing in tourism, hospitality, education, lifestyle, etc.

1. bw communications

2. ~ we are public relations, we take it personally,
we do it professionally ~

3. sense of purpose
bw communications was established in Jakarta, on 19 June 2001, as an
independent PR consultancy firm, whose clienteles have been
organizations both international and national for the Indonesia market
bw communications comprised of a solid team of six, has a sense of
purpose to:
•position their clients, through enhancing their visibility (identity, image,
and reputation), increasing recognition, and respect by their stakeholders
•develop effective communication strategies, PR programmes that are cost
efficient/value for money, to meet the goals and objectives
•wrap around the clients’ marketing activities, to create greater impact,
and improve effectiveness

4. the team
the team possesses skills and expertise in Public Relations field,
with strategies, persuasive communication skills, along with their
strong media relations rapport; they are focused and yet have
flexible approaches to the clients’ issues or problems
their mission is to help the clients have good corporate
responsibilities: by being responsive, responsible, and aware of
importance of the power of public opinion
bw communications members are creative and experienced who
can act as the bridge between the clients the stakeholders
the team presents themselves as strategic partners of their clients
in helping to accommodate and accomplish achieving their
communications goals

5. strengths
among the strengths possessed by bw communications members:
• experienced in lifestyle, hospitality (tourism, airlines, hotelier, travel),
corporate affairs, non-government
• excellent understanding in local culture, current trend, contemporary
social behavior/attitude of the publics
• relatively young solid team, energetic, hardworking, able to prioritize
and yet cheerful under any circumstances
• full service, result oriented for service excellence, and strong in
execution in the field
• personal and professional service to serve the clients, media, third-party
contacts, and love the media
• efficient in budgeting, hence ensuring everything is based on value for
money

6. areas of expertise
the team has the experiences in handling numerous accounts and
clients from various industries, their expertise and skills are:
•PR strategy and message development to suit the local angle/s
•expanding the clients’ messages for credibility and believability
•media management and relationship building/media cultivation
•corporate communications & corporate event planning
•competitor analysis & environmental scanning, through media
monitoring and media analysis
•more personalized approach when communicating on behalf of the
clients to stakeholders, especially the media
•measurable return on investment (ROI) – efficient with budget, for
value for money

7. deliverables
what the team delivers, among others are:
• strategic Issues management
• crisis communications management
• corporate communications programmes (e.g. special corporate events,
launching products/services, CSR, community devevelopment)
• media relations with key media (cultivating and strengthening)
• media conferences/briefings
• media one-on-one interviews
• profiling of the client/spokespersons in the target media
• media events, e.g. product launches
• media talk-shows, seminar, workshops
• Media kit (press release, backgrounder)

8. deliverables / cont.
• speech writing/development (backed up with pointers, cue cards)
• media handling training
• public speaking training (including impromptu speech skills)
• image building – for effective leaders or leaders to be
• environmental scanning
• media monitoring and analysis
• third party management
• training specific communications skills e.g. crisis communication,
handling difficult media, to be a good interviewee

9. steps in developing a PR programme
designing a PR programme will be based on:
•stating the problem, challenge, opportunity
•analyzing the current situation
•agreeing on communication goal/objectives
•identifying the key audiences & key media
•identifying the most effective strategies
•agreeing on the core/key messages
•agreeing on the PR activities
•designing a time frame
•allocating adequate and effective resources
•evaluating each objective’s effectiveness and the result

10. list of clients / accounts handled
Malaysia My 2nd Home, Summarecon Agung Tbk., Laureate Hospitality Education,
SAA-GE, Banyan Tree Ungasan Resort Bali, IKPII, Munchies Restaurant & Bar,
Singapore Tourism Board, Hotel Indonesia Kempinski Jakarta, At-Sunrice Global
Chef Academy, Specialist Dental Group (SDG), KBC for Royal Thai Embassy/Trade
Division, KBC for Japan Bank International Cooperation/Green Financial, BOSCH
Jakarta, Design Network, Flame for Dräger Medical Indonesia, Aragos for Sujiwo
Tejo, IAG Health Service, Singapore International Foundation, Tiger Airways,
NewBoy Indonesia, Indian Chamber of Commerce, Bintang Musik Daerah,
Indonesia Business Links, Unilever Indonesia, JetStar/Valuair, Melia Sol Asia
Pacific, Movenpick International, BiNus Business School, Eastern Pearl Flour Mills,
The Embassy of Chocolate - Tulip, dkt Indonesia, Emway Mulia, Beyond DDB for
Sari Husada, Business Software Alliance, Family Health Indonesia (FHI) & dkt
Indonesia, Patra Bali Resorts & Villas, Beyond DDB for Johnson & Johnson
Indonesia, Microsoft Indonesia’s Corporate Affairs, Hero Supermarket, Davids
Logistics Services, Pacto Indonesia, SriLankan Airlines, ASEAN Tourism Forum,
Masyarakat Telematika Indonesia (MASTEL), DDB Beyond for Discovery Channel &
TPI, The Ascott Group, SD & SLTP DKI Jakarta

11. the team
bw communications members have experiences in public relations industry,
with strong knowledge of the local culture and ethics
media relations is one of the firm’s assets, which can be proven from the results
produced in marketing communications and public relations programmes that
had been managed – list of accounts/programmes previously stated
bw communications members have put their personal touch with
professionalism when delivering their tasks, i.e. when executing PR programmes
on behalf of the clients
bw communications members are committed to be result as well as customer-
service oriented
bw communications members are people persons and have the ability to work
under pressure when managing issues and crises

12. the members
Ida Bayuni, as the head in the firm has passion in PR, now has over 22 years of
experience in the field, ensures and commits to deliver her expertise for the clients
to meet their communications objectives. As owner, she has a vested interest and
personally gets involved when serving the clients; she oversees and supervises her
team when they perform their tasks. The various
organizations/accounts/programmes that she has been exposed to: Cathay Pacific
Airways Indonesia, Coca-Cola Indonesia, The Ascott Group, Microsoft Indonesia,
Singapore Tourism Board, ASEAN Tourism Forum, and more. During her 22 years
experience as PR practitioner she has been cultivating strong rapport with the
national, regional and local media.
Ramayanti, as Public Relations Coordinator, with her six-year experience in the PR
field, she now possesses leadership quality/skills and is a result oriented, and yet a
people person. Among her other strengths is liaising with the third party contacts.
She is an expert in handling PR administration as well as managing ad-hoc PR
programmes/accounts. Some of her success stories are in handling accounts/clients
like: Specialist Dental Group Singapore, NewBoy Indonesia for the launching of
Fulla, Mövenpick Anwar Al-Madinah, and Dräger Medical Indonesia

13. the members / cont.
Linda Riana, as Senior Account Services Coordinator, she has the skills to manage PR
tasks, and possesses leadership qualities, a detailed and result oriented as well as
thorough. With her five-year experience in PR field, she now has the ability and
strengths in serving the firm’s retainer clients. One of her competences is her
capability in media analysis, allowing her to help guarding the clients’ image and
reputation. She develops and executes PR programmes, Among the accounts
handled: Laureate Hospitality Education, Hotel Indonesia Kempinski Jakarta,
Unilever Indonesia products, Indonesia Business Links and Singapore Tourism Board
Dian Gunanti, now has five-year experience in the firm, is the firm’s Senior Account
Services Coordinator. She possesses the expertise in handling and managing key
media. Her competence being a personable and a people person where she has very
good persuasion skills, backed up with her experiences in executing PR programmes
in the fields, in large cities in Indonesia. Adaptable to any situation and conditions
wherever and whenever needed. Among the accounts under her responsibilities,
among them: Energy Marketing Authority, Singapore Tourism Board, Bosch House
Appliances, Aragos and the opening of Munchies Restaurant & Bar

14. the members / cont.
Yanti Pasaribu, as Public Relations Coordinator, with her seven-year of working
experience including in PR field, has the expertise among in environmental scanning,
media tracking. Her strengths is also in the executing of PR programmes. She has
excellent persuasion skills when liaising with third party contacts. Her other specialty
is in written and verbal communications. Among the accounts handled: SAA-GE
(Singapore Accountant Academy), Singapore Tourism Board Indonesia, Energy
Marketing Authority Singapore, KCB/Japan Bank International Cooperation
Musyahro, as Office Management Coordinator, almost eight years with the firm. He
gives full support to the team. He is in charge of managing the media database,
media measurement, office IT management. He is result oriented who ensures
smooth delivery and execution of PR programmes. The accounts supported: Jakarta
Chocolate Expo, Mövenpick Anwar Al-Madinah, Business Software Alliance and all
clients/accounts handled by the firm

15. bw communications contact
Ida Bayuni
Managing Director
bw communications
Jl. Tebet Dalam II/14, Lt.1
Jakarta 12810, INDONESIA
T +62 21 2388 0780
T/F +62 21 8378 0525
E ida@bwcomms.com
E bayuni.ida@gmail.com

16. www.bwcomms.com