The document discusses the importance of purpose in organizations, highlighting how a strong sense of purpose can motivate employees, enhance productivity, and guide business decisions. It emphasizes that purpose drives consumer loyalty and differentiates brands in a competitive environment, ultimately linking purpose to financial performance. The document also outlines steps for organizations to discover, mobilize, and act on their purpose for greater impact.

2. Working with Purpose
It is a deceptively simple — and fundamentally human —
concept. Purpose has the ability to deliver real
impact to the entire organisational solar system: from
internal stakeholders, to employees, to consumers
and customers, and to the community.
PURPOSE:
IT’S WHY
YOU EXIST

3. Working with Purpose
IMD/Burson–Marsteller: Power of Purpose Study
…for employees, purpose
‘provides the ‘inspiration’ or
‘motivation’ in defining why
they are doing what they do
and shapes working culture,
guiding them in their roles
and responsibilities.’

4. Working with Purpose
A rallying cry
from the mailroom
to the boardroom.
FIRED UP.
A businesses greatest
ambassador: when an employee
is purpose driven they are
more productive, satisfied and
fulfilled. Beyond financial
reward, purpose is a reason to
get out of bed on Monday
morning. More than a job that
pays the bills… they are a part
of something that matters.

5. Working with Purpose
IMD/Burson–Marsteller: Power of Purpose Study
…purpose is the “beacon
that guides and directs
key business decisions,
informing strategy and
ensuring that everyone
is aligned across growing
global businesses”.

6. Working with Purpose
Align stakeholders,
operations and ideals.
WORK
SMARTER.
Purpose directs and recruits.
It provides the backbone of
a robust planning framework
that guides decision-making
and helps when tough choices
need to be made.
It will become a “beacon
that guides and directs key
business decisions, informing
strategy and ensuring that
everyone is aligned across
growing global businesses”.*
* IMD/Burson-Marsteller Power of Purpose study

7. Working with Purpose
Edelman: Good Purpose® 2012
…purpose helps “to drive
consumer preference
in a world where trust
incorporations is low
and diffentiation between
brands is negligible”..

8. Working with Purpose
Genuinely connect
with your community.
MEAN
MORE...
With purpose, you won’t just
have a market position — you’ll
have a point of view.
In an age where trust is low,
differentiation is negligible
and cynicism is high, standing
for something gives the world
a reason to listen. And when
purpose is at the core of a
businesses operations and
their brand; it drives consumer
preference, loyalty and
behaviour change.**
** Edelman good purpose® 2012

9. Working with Purpose
Punit Renjen—Chairman Of The Board / Deloitte LLP
Culture Of Purpose: A Business Imperative 2013 Core Beliefs & Culture Survey
…(91%) of respondents
who say their company has
a strong sense of purpose
also say their company
has a history of strong
financial performance...

10. Working with Purpose
Purpose equals
performance.
...AND
PROSPER.
Not just a ‘nice-to-have’, it can
be found at the core of today’s
most successful businesses
and brands. Respondents to a
recent Deloitte study who said
their organisation had a strong
sense of purpose said their
company had performed well
financially over the last year
(90%) and historically (91%).***
*** Deloitte | Culture Of Purpose:
A Business Imperative 2013 Core Beliefs & Culture Survey

11. Working with Purpose
HOW TO
WORK WITH
PURPOSE

12. Working with Purpose
DISCOVER
PURPOSE
Purpose is the deepest
expression of your business;
you need to define and
articulate it. Discovering
your purpose is a deeply
immersive exercise: there’ll
be a lot of questions—some
easy, some challenging—but at
the end, there’ll be answers.
You’ll have your purpose.

13. Working with Purpose
MOBILISE
YOUR
PURPOSE
Now that you are clear on
your purpose, ask how it
can be optimised across
your business? Your purpose
is much more than words
on a page; it will help
to align operations and
ideals and drive business
decisions (especially the
difficult ones).

14. Working with Purpose
ACTION
WITH
PURPOSE
Now you have your purpose
you need to bring it to life;
it’s time to roll up your
sleeves and get going.
This might be designing
staff engagement programs,
delivering a brand campaign,
reshaping your social media
strategy, or working across
your business in change
management and adaptive
leadership.

15. Working with Purpose
WORK
WITH
PURPOSE
Are you ready to work with purpose?
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Telephone. 02 9212 0405
findit@purposeagency.com.au
Level 3 / 56-60 Foster Street
Surry Hills 2010, Australia
New Business
melissa@purposeagency.com.au
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