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Working and collaborating in
web3
with Mashal Waqar
Hi! I’m Mashal
- Been working with startups in marketing
+ social media strategy since 2015
- Have extensively worked with
understanding user behavior and what
builds connection + trust
- Scaled audiences to crossing 10 million
monthly. 3x entrepreneur (media, D2C,
consultancy)
- Built a program taking female founders
from early stage to revenue in 60 days
- An internet person
web2 journey
web3 journey
- Started DAOing in the space
- Worked with RADAR, seed club,
banklessDAO, Protein, Gitcoin, and SheFi
- Heading ops @ a web3 product studio
- Exploring curiosities = choose your own
path
- Worked with Ethereum Foundation &
Metagov
- Co-author of State of web3 Grants
Report & created a game Protocol Party
- Head of Ecosystem @ Octant
Research
&
Writing
- Token models
- Community building
- DAO onboarding
- Grant programs
- Protocols
- Quadratic funding and voting
What we do
At Octant
How it works
Every 90 days epoch, a range
go public projects are
chosen by the community in
collab w Golem Foundation
Users can participate by
locking a min. of 100 GLM
tokens. In the next epoch,
users receive ETH rewards
based on a weighted
average.
From epoch 2, rewards can
be withdrawn or donated to
projects. Octant will match
donations, multiplying their
impact.
How it works
The Golem Foundation has staked
100,000 ETH, with the majority of the
yield going to Octant to support user
rewards.
What’s web3
culture like?
- Vibes
- Vibes
- Vibes
What’s web3
culture like?
- Flexibility
- Decentralization, permissionless ethos
- Public goods, community-run and power
- Events (hackathons, conference weeks)
- Open source software
How to work w/
folkx in the space?
- Pick an ecosystem and deep dive
- Go to events (ETHDenver, Devcon,
Cosmovserse, Solana Breakpoint)
- Join a community and actively engage in it
- Join a program (SheFi, Kernel)
- Participate in a hackathon
- Get active on Twitter/X
Keys to success
in web3
- Discord
- Twitter / X
- Telegram
- DMs instead of emails
- Deals done through DMs
My first web3
conference:
Devcon VI
- Builder culture
- No one was talking about price
- Wagmi (we are gonna make it) culture
- Bullish on builders
Devconnect
- Frog crypto
- Quirky culture
How to grow in
web3?
- Community at the heart of everything
- Understand the culture
Strong elements
of culture
- Hacker culture
- Bounties
- Grant programs
- Governance
Hacker houses
&
hackathons
- 48 - 72 hour hackathons to build
something
- Info sessions from the company side
- Fun swag, meeting people, intense way
to ship fun projects
Bounties
- Incentivizing people to participate or
complete a task
- Can be technical (e.g. security bounties)
or social (RTs + content creation)
🟢 13 Programs
💰💰$1.127bn committed in grant
funding
💸 861M USD deployed in grant
programs funding from 2018 - 2023
👥 5855* projects funded
* doesn’t account for programs who haven’t disclosed their numbers.
Highlights from State of Web3 Grants
We covered 13 programs in our report
Our Methodology
Our Findings
🔍 How can you benefit from grant programs?
There are different types of grant approaches and each one has a different objective.
● Quadratic Funding: Effective for community-driven projects but requires strong marketing and community efforts to attract
contributors. E.g. Gitcoin, Clr.fund, Giveth, jokerace
● Prospective Grants: These are open calls that can attract a large number of applicants but may require significant resources
to review. E.g. Arbitrum
● Request for Proposals (RFPs): These are targeted calls that require upfront due diligence but often result in high-quality
projects. E.g. Solana, Aave
● Retrospective grants: These are great for supporting ongoing or existing projects. However, they may be counterproductive if
projects require immediate support. E.g. Optimism RetroPGF
● Research grants: they require technical reviewers and a mindset shift to better understand the more open-ended nature of
research relative to engineering. E.g. Ethereum Foundation, Protocol Labs, Molecule, Metagov
🔍 Some of our key findings
● Better alignment between intentions and positioning is helpful for grant
programs and potential participants
● Investing in operations is key to a programs success
● There is not a single way to run grant programs; explore the landscape of
options
● There’s a sense of fear around ROI reporting.
● There’s more need for consistency.
● Building systems of support for grantees goes a long way
● Financial support isn’t the only way to support grantees.
🔍 How can your org benefit from running a grant
program?
● Grant programs + bounties help attract quality contributors
○ One of the best marketing tools
● Great way to market your org + build awareness
● Can be focused on your org’s needs
● Taking it a step further => community decides capital allocation
Got questions?
Mashal Waqar
Twitter: @arlery
Telegram: @mashalw
Email:
mashal@milestoneventures.co
Get in touch:
Scan this to learn
more about
Octant.

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Secrets to Collaborating with Makers to Co-create Tech for Civil Society | Public Good App House

  • 1. Working and collaborating in web3 with Mashal Waqar
  • 2. Hi! I’m Mashal - Been working with startups in marketing + social media strategy since 2015 - Have extensively worked with understanding user behavior and what builds connection + trust - Scaled audiences to crossing 10 million monthly. 3x entrepreneur (media, D2C, consultancy) - Built a program taking female founders from early stage to revenue in 60 days - An internet person web2 journey
  • 3. web3 journey - Started DAOing in the space - Worked with RADAR, seed club, banklessDAO, Protein, Gitcoin, and SheFi - Heading ops @ a web3 product studio - Exploring curiosities = choose your own path - Worked with Ethereum Foundation & Metagov - Co-author of State of web3 Grants Report & created a game Protocol Party - Head of Ecosystem @ Octant
  • 4. Research & Writing - Token models - Community building - DAO onboarding - Grant programs - Protocols - Quadratic funding and voting
  • 5. What we do At Octant
  • 6. How it works Every 90 days epoch, a range go public projects are chosen by the community in collab w Golem Foundation Users can participate by locking a min. of 100 GLM tokens. In the next epoch, users receive ETH rewards based on a weighted average. From epoch 2, rewards can be withdrawn or donated to projects. Octant will match donations, multiplying their impact.
  • 7. How it works The Golem Foundation has staked 100,000 ETH, with the majority of the yield going to Octant to support user rewards.
  • 8. What’s web3 culture like? - Vibes - Vibes - Vibes
  • 9. What’s web3 culture like? - Flexibility - Decentralization, permissionless ethos - Public goods, community-run and power - Events (hackathons, conference weeks) - Open source software
  • 10. How to work w/ folkx in the space? - Pick an ecosystem and deep dive - Go to events (ETHDenver, Devcon, Cosmovserse, Solana Breakpoint) - Join a community and actively engage in it - Join a program (SheFi, Kernel) - Participate in a hackathon - Get active on Twitter/X
  • 11. Keys to success in web3 - Discord - Twitter / X - Telegram - DMs instead of emails - Deals done through DMs
  • 12. My first web3 conference: Devcon VI - Builder culture - No one was talking about price - Wagmi (we are gonna make it) culture - Bullish on builders
  • 13. Devconnect - Frog crypto - Quirky culture
  • 14. How to grow in web3? - Community at the heart of everything - Understand the culture
  • 15. Strong elements of culture - Hacker culture - Bounties - Grant programs - Governance
  • 16. Hacker houses & hackathons - 48 - 72 hour hackathons to build something - Info sessions from the company side - Fun swag, meeting people, intense way to ship fun projects
  • 17. Bounties - Incentivizing people to participate or complete a task - Can be technical (e.g. security bounties) or social (RTs + content creation)
  • 18. 🟢 13 Programs 💰💰$1.127bn committed in grant funding 💸 861M USD deployed in grant programs funding from 2018 - 2023 👥 5855* projects funded * doesn’t account for programs who haven’t disclosed their numbers. Highlights from State of Web3 Grants
  • 19. We covered 13 programs in our report
  • 22. 🔍 How can you benefit from grant programs? There are different types of grant approaches and each one has a different objective. ● Quadratic Funding: Effective for community-driven projects but requires strong marketing and community efforts to attract contributors. E.g. Gitcoin, Clr.fund, Giveth, jokerace ● Prospective Grants: These are open calls that can attract a large number of applicants but may require significant resources to review. E.g. Arbitrum ● Request for Proposals (RFPs): These are targeted calls that require upfront due diligence but often result in high-quality projects. E.g. Solana, Aave ● Retrospective grants: These are great for supporting ongoing or existing projects. However, they may be counterproductive if projects require immediate support. E.g. Optimism RetroPGF ● Research grants: they require technical reviewers and a mindset shift to better understand the more open-ended nature of research relative to engineering. E.g. Ethereum Foundation, Protocol Labs, Molecule, Metagov
  • 23. 🔍 Some of our key findings ● Better alignment between intentions and positioning is helpful for grant programs and potential participants ● Investing in operations is key to a programs success ● There is not a single way to run grant programs; explore the landscape of options ● There’s a sense of fear around ROI reporting. ● There’s more need for consistency. ● Building systems of support for grantees goes a long way ● Financial support isn’t the only way to support grantees.
  • 24. 🔍 How can your org benefit from running a grant program? ● Grant programs + bounties help attract quality contributors ○ One of the best marketing tools ● Great way to market your org + build awareness ● Can be focused on your org’s needs ● Taking it a step further => community decides capital allocation
  • 25. Got questions? Mashal Waqar Twitter: @arlery Telegram: @mashalw Email: mashal@milestoneventures.co Get in touch: Scan this to learn more about Octant.