How to spark developer and entrepreneur ecosystems with AngelHack

1. Sustainable Growth Marketing:
Building a Dev Ecosystem that lasts
Sabeen Ali, AngelHack CEO

2. Community 220K
In Person Events 520+
Cities 148
Countries 66
AngelHack Family

3. A few of our clients..

4. What
you will
learn?
Stories from the field - 66+ countries of dev
relations + hackathons
Create a successful developer campaign
Recognize the motivational factors
developers have for engaging with your
platform / brand
How to start and scale a developer community
Developer relations goals and challenges

5. The modern developer

6. Lady Problems
2,200 participants
207 solutions built
16 cities

7. App Dynamics
After 3 annual hackathons, App Dynamics now has an Innovation Labs department
within the company to bring hackathon ideas to life. The program is growing annually
so it becomes a way to give a voice to MANY employees
.
✦ Cross department collaboration - Company culture evolution - 80% hacked with someone
they never met before
✦ 560 participants globally in 2020
✦ Collect “Problems” all year long to work on at hackathon
✦ IP generation: aim of 10 annual patents, hackathon produced 5 in 2019, TBD on 2020
✦ Education: 8 weeks of lead up workshops and events like Zero Code Prototyping

8. Case Study: Call for Code
✦ Hybrid virtual + in person lead up events that spark education and
engagement in global competition along with huge aggregation of open
data/tools. 2019 theme: Natural disaster preparedness that led to real ideas
being built across globe.
2020 theme: Climate Change.

9. 9
Case Study: Shopify Dev Ecosystem
1 million apps for anything customers might need
Independent products + innovative revenue sharing model
Over $100 million in cumulative payouts to devs

10. Ambassadors: Community keys
Knowledge of technology or
entrepreneurial landscape
Desire to build opportunities for
local aspiring treps / devs
Natural ecosystem- or
community-builders
Frustration about the state of their
ecosystem and wanting to act
Understanding of local
long term aims / wants
Passionate about mission
or aligned vision

11. AngelHack 10 Principles
● Hacking means more than just
writing great code.
● We care about tech, for good.
● We believe in free data and open
platforms.
● We believe in holistic hackers.
● We thrive on diversity.
● We’re comfortable in a state of flux.
● We love having big ideas.
● We’re great at taking great risks.
● We run organized chaos.
● To us, it’s all about play.

12. Engage devs “dual persona”

13. Developer Aims
Two categories : hygiene & motivation
Hate Love
Micromanaging, acts
of Congress needed
to build,
cheap/outdated
tools, “telepathy”
achievement,
recognition,
responsibility, the
work itself, personal
growth, and
advancement

14. Evolution
Variety and
learning
Willing to be paid
less for
interesting work
Things developers want more than $$$
Innovators have
an “Addiction to
problem solving”
especially
problems they
care about
Making something
that matters and
being recognized
for hard work

15. Silicon Valley has a blind spot
Billions of investor dollars have poured
into ideas serving a tiny segment of
humanity - while most of the world’s
most basic needs in education, health,
security, finances overlooked

16. Marketing Best Practices
Audience Market Fit
Go-to-Market Strategy
Attendee Journey (aka the ‘funnel’)
Retain and Entertain
To the Event and Beyond
Measure, Report, Scale!

17. Events Best Practices
Proactive Deliverables
Atmosphere
Mentorship + Networking
Dreams into Reality
Post-hack Continuity

18. Partner Motivations
Community Growth Branding & Awareness
Recruiting Innovation

19. Hacks: What can go wrong?
● Lack of education / understanding of
problems being solved
● Short term focus: impact fizzles
● No support structure to actually implement
ideas: often innovative ideas uncovered have a
short term cost / infrastructure investment
● “Innovation Theater” Pure PR Show can end up
being discouraging rather than empowering
● Just like investors, Judges often suck at
predicting what ideas will actually work out

20. Evolving Hacks:
● Pre hack masterclasses / expert panels /
white papers / industry knowledge throughout
hackathon
● Hacks need evolution/iteration to go beyond a
PR show
● Create avenue for “prove the judges wrong”
support. Offer a way for ideas that survive the
hackathon to get support later
● HACKcelerator: AngelHack has 12 week post
hackathon program developing prototypes →
MVPs
● Change what “success” means for a participant

21. Some Past Winners

24. WrappUp (Dubai)
Uses voice AI to summarize meetings into action items

25. 2020 Virtual Competitions
● Dubai
● New York
● Tokyo
● Delhi
● Paris
● Melbourne
● Nairobi
● San Francisco
● Buenos Aires
● London
● Toronto
● Tel Aviv
● Milan
● Seoul
● Seattle
● Hong Kong
● Helsinki
● Bangalore
+ more...

26. Q & A
1-800-897-0179 sabeen@angelhack.com