Work & the Work Around: PM and the Organization Culture

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The document discusses how organizational culture can impact a product manager's ability to grow professionally, defining culture as consisting of stories and myths, symbols, power structures, formal structures, and rituals. It then provides tips for product managers to lead with a product mindset by turning intuitions into hypotheses, focusing on outcomes over output, and challenging assumptions with data. Lastly, it discusses how product managers can lead outwards by identifying and classifying stakeholders and developing communication plans, as well as lead inwards through rational decision making processes that avoid biases.

Technology

www.productschool.com
Work & the Work Around: PM and the
Organization Culture

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Rishi Vashisht
Sr Product Manager
T O N I G H T ’ S S P E A K E R

Marketing
Development
Management
Program Mgmt. Vision
StrategyProduct Launch
What do you call a rockstar product manager?

what in your current organization
is keeping you from growing professionally?

Culture =
Stories and Myths +
Symbols +
Power Structures +
Formal Structures +
Rituals

Stories and Myths
Narratives –e.g. “If not coming from boss, I’m not doing it.
Symbols
Physical objects, Imagery
Power Structures
I shall never upset thee.
Formal Structures
Hierarchies, org structures, decision making
Rituals
Rewards and punishments

Leading as Product Manager…
Develop product mindset
Lead outwards
Lead inwards

Product mindset
Turn intuitions and observations into hypothesis…
Focus on outcomes rather than output…
Challenge assumptions with data…

Increase
Profitability
Increase
Revenue
Decrease
Cost
Increase
Reuse
Reduce
Errors
Optimize
Expenditure
Decision without data… is a decision based on intuition

Vision & Scope Roadmap Design & Develop
Goal Describes the ‘why’
and ‘what’
Packages product vision
into smaller delivery
units.
User stories and
execution
Decisions • Funding - Is the
product worth
pursuing?
• Scope
• KPIs
• Staffing
• Tactical – No major
deviations from
roadmap
Artifacts Vision document
User journeys
Architecture context
Roadmap
Solution architecture
document
User stories/ backlogs
High fidelity UI
Product development framework..

Vision & Scope Roadmap Design & Develop
Artifacts Vision document
User journeys
Architecture context
Roadmap
Solution architecture
document
User stories/ backlogs
High fidelity UI
Roles • Product Manager
• Ux Designer
• SMEs
• Product Manager
• Ux Designer
• System Architect
• Product Manager
• UI Designer
• System Architect
• Technical Product
Manager
• Software Developers
• QA Tester
• Release Manager

Lead outwards
DeliveryExecutionPlanningConception
3. Product vision
Feature value
proposition
1. Voice of customer
6. Product/ business
impact metrics
8. Stakeholder
mgmt.
11. Portfolio &
program related
metrics.
9. Drive
Detailed discussions and
alignment throughout
program lifecycle.
5. Product
roadmap
12. Process
improvement
2. Market and
competition
analysis
Product development lifecycle
4. Go To Market
strategy
ProductManager
ProgramManager
10. Project planning7. Backlog
PM vs PM

Identification
Classification
Engagement
Stakeholder Mgmt.
External
Internal
(across orgs.)
Authority
Concerns
Communication
plan

Decision making process
Rational or Irrational

Decision making process
Information Opinion Decision Execution
First-Offer Bias or
anchoring bias
Copycat Syndrome
Today successful
companies do X!
So we must do X!
Groupthink Ostrich effect

“The cost of being wrong is less than the cost of
doing nothing.”
-Seth Godin

www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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