The document discusses how open and ubiquitous communication across multiple media and channels can be more effective for organizations. It provides examples of how sharing plans, videos, articles and discussions openly online through platforms like Slideshare, YouTube and Facebook allows information to spread more widely and engages more potential experts, contributors and audiences. This multi-channel, open approach reduces barriers to communication while increasing outreach and satisfying internal communication goals. The key point is that ubiquitous, open networks that allow information to flow across channels and be accessed by both internal and external users can be the most effective form of communication.