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Experiential marketing is an effective promotional strategy that helps to build brand awareness by face to face communication with many people and helps to gain many customers. Here is a presentation on ways to excel at experiential marketing.
Convenings have enormous potential to drive impact. For decades, global leaders have come together at the Rockefeller Foundation's Bellagio Center, using convening as a tool to map the landscape of emerging fields, to forge new alliances, to discover breakthrough pathways to impact, and to accelerate collective action in addressing the world's toughest challenges. Yet, many convenings never achieve their full potential. We've all attended a gathering where participants were distracted or disengaged. Where we didn't connect meaningfully with the content. Where there was a missing crackle of energy between the participants. Our philosophy is that intentional design can bridge that gap. The Convening Guide is a resource created to help organizers sharpen the purpose of their gatherings and craft an intentional participant experience, factors that enable a convening to achieve its full potential and more importantly, create a greater chance of achieving lasting impact after.
Digibliss is one of the pioneers in the field of digital marketing training. We are leading internet marketing institute based in Noida providing training to professionals, entrepreneurs and students. http://www.digibliss.in
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Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of any business plan.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
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Do more on less. GET SCRAPPY.
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1. My work placement choice
I have chosen to go with City bloc indoor climbing wall for my work placement opportunity. This is
because I feel this will meet my outcomes the best out of my options. City bloc have offered me a
great opportunity to complete my learning which is shown in the table below.
Type of Which learning outcome Justification
outcome
Career 1) A contextual understanding of City bloc will be able to let me complete this learning
the occupational sector into outcome as they will let me get involved in the
which work experience fits by advertising of a charity event they are holding. This
engaging in both desk will involve research of the charity, research into
research, discussions and different advertising methods, discussions with City
interviews with my colleagues bloc managers and interviews with possible
advertisers for the event. I will also be able to be
involved in other sections of the business such as
teaching customers how to climb, working with
money and customers doing reception work, working
with paperwork and organising all paperwork.
2) Develop an understanding of I have been given a great opportunity to do this by
advertising in the professional City bloc with their charity rock climbing event that
environment and how it is they would like me to advertise. This is a great way to
used to improve the see how professional sports businesses advertise
businesses success. their business.
Academic 3) Develop my knowledge of I will be able to use this skill in the City bloc being
how to use kinaesthetic able to teach people how to climb and also learn how
learning in the best way in a sports businesses advertise by doing it myself.
sporting business
environment.
4) Develop an understanding of This will be done by working closely with the City bloc
how working in a team can managers to get the advertising of the charity event
benefit a successful business to be successful.
through experience
Personal 5) Develop an understanding This will be done by thinking of new ways to advertise
through experience in the to make the City bloc charity competition to stand
professional environment to out and draw in customers.
develop my entrepreneurial
skills in particularly my
creativity.
6) To understand if I enjoy This learning outcome will be done by seeing if
working in the sporting working in the adverting is really what I want to do in
industry a sport business environment and also by being able
to have the chance to be involved in other sections of
the business I can see if there is any other sections
that I might prefer to go into.