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DESIGN CODE
Product
Owner
Dev
Lead
UX Lead
UXR
Learning
Science
Content
Team
Editorial
Data
Analytics
Dev Team
Sponsor
VP
Avg person has
meetings per day
3 for managers
Assuming an average of 45 min meeting and 125 words
spoken per minute.
PLACE
PURPOSESTRUCTURE
PLACE
PURPOSESTRUCTURE
Language
ExternalInternal
Internal
External
Internal
Internal
(ex. Technical lingo)
External
(ex. RACI Inform,
steering committee)
Internal
External
(ex. Marketing, Design
System)
Language
InternalExternal
Design Systems
Branding Copywriting
Technical
Decision Administrative
Status
PRODUCT
Marketing
Organizations which design systems
are constrained to produce designs
which are
- Conway, 1967.
We need to do more
discovery.
Why are we
starting over?
What words have created the most misunderstanding and
confusion amongst you, your stakeholder, and/or your
cross functional teammates.
3 minutes
Individually jot
down a few ideas
5 minutes
Find a partner and
discuss your ideas
7 minutes
In a small group
discuss the topic
1 minute per group
What are three key
takeaways?
How might we categorize these?
What is
knowledge?
What is
impact?
Impact is not
a thing, silly!
-Ludwig Wittgenstein
-Oscar Trimboli
https://www.ianaltman.com/salespodcast/deep-listening-impact-beyond-words-oscar-trimboli/
● Certainty
● Impact
● Effort
● Complicated
● Intuitive
● Usability problem
● Urgency
● Discovery
● Done
● MVP
● Design Process
● Ready
● Prototype
● Research
● Problems
● Innovation
low high
● Certainty
● Impact
● Effort
● Risk
● Feasibility
● ….
How are you on your hypothesis?
What is confusing?
low high
Solution
One
low high
Solution
One
Solution
Two
low high
Solution
One
Solution
Three
Solution
Two
low high
Solution
One
Solution
Three
Solution
Two
Easier to get consensus, since there is little value in arguing
how much more difficult one solution is over the other.
Create a product to help students
study
Adaptive Quiz
Application
In-ebook
highlights and
notetaking
Create a product to help students
study
Adaptive Quiz
Application
In-ebook
highlights and
notetaking
Create a product to help students
study
Adaptive Quiz
Application
In-ebook
highlights and
notetaking
Who’s effort?
Impact on what?
Effort = Dev
Impact = $$
Create a product to help students
study
Adaptive Quiz
Application
In-ebook
highlights and
notetaking
Impact on Student Outcomes
ContentDevEffort
1. Code an assessment application
2. Write several hundred questions that
will be used by the assessment
application
I am thinking that the
development effort is
low because...
This is going to require
a huge content lift.
Product EngineerContent
Designer
We may have
a library for
this.
This sound
complicated to
code.
Product
Engineer
was not
invited, or
wasn’t
allowed to
attend
Content
Designer
This sound
complicated to
code.
$21887
per/month
Content Content Content Dev
$30109
per/month
Dev Dev Dev Content
27%
(not including scrum master, qa, ...)
$25,000+ difference per quarter
High
Content
Effort
Medium
Dev Effort
How might you plot your the words?
Impact on Delays
Frequency
● Discovery
● Done
● MVP
● Design Process
● ...
Are those
designs ready?
Yep!
I need to see the
entire flow before
I size this
Have we agreed on to expect ?
Ready for
Forecasting
Ready for
Epic
Grooming
Ready for
Story
Grooming
Ready for
Implementation
Ready for
Beta
https://macmillanlearning.atlassian.net/wiki/spaces/LSciUX/pages/648675870/Process
● Prototype
● Research
● Problems
● Innovation
● ...
Young UX designer is given a list of 8 initiative to work on, and
they want to make a great impression!
What do they do?
Semester Starts
Sept 14th
Checklist Thinking Toss it over the wall
Optimism Despair
There is only one way of solving this problem
I have no idea how to solve this problem
Semester Starts
Sept 14th
Controlled Risk Taking
High Risk Low RiskMid Risk
Scientific Wild-Ass Guess
low high
● Is everyone approaching the term from the same
lens?
● Does the group have a mental model of what low
and high look like?
● Can we get more specific to create shared
meaning?
● Does everyone understand what is expected of
them in each status?
● What signals are we looking for to know that we
have completed this status?
● Could the same term be used for multiple
milestones? (ex. Ready...ready for what?)
● Could people identify one type from another?
● Does a change in category correlate with an
increase of effort? How much?
Cynefin
UX
Severity
Visiontype
Learnable
Summative
Testin
Problem
Framing
Impact on
user effort
Pebble
standardizing the ,
while keeping team
How do you plan on addressing the language at your
workplace?
3 minutes
Individually jot
down a few ideas
3 minutes
Find a partner and
discuss your ideas
5 minutes
In a small group
discuss the topic
1 minute per group
What are three key
takeaways?

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