Website Redirects to Reduce Duplicate Content


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Learn how to identify duplicate content and redirect duplicate content appropriately so that the pages YOU want indexed appear in Google and Bing search results.

Featuring SEO Expert Steve Wiideman, you'll get the code, techniques, and reasoning behind 301 and canonical redirects.

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Website Redirects to Reduce Duplicate Content

  1. 1. Search Engine Strategies(Help with Website Redirects to Reduce Duplicate Content)<br />Steve Wiideman<br /><br />
  2. 2. Who Cares?<br />Your conversion rate, that’s who!<br /><ul><li>A print view of a page has ZERO conversion elements
  3. 3. A ‘tag’ view of a page has few conversion elements</li></ul>Who else cares? Google, Bing & Most Importantly, Users<br /><ul><li>A broken link can compromise your SEO strategy
  4. 4. A broken link may cause a Google searcher to return to Google
  5. 5. Users will link to a page irrespective of www or an ending “/”</li></li></ul><li>Where To Start<br />WWW or no WWW, make a choice.<br />User 1<br />User 2<br />User 1<br />User 2<br />1 Vote<br />1 Vote<br />2 Votes<br />No WWW<br />WWW<br />WWW<br />
  6. 6. Redirect Non-WWW<br />Check with Your IT Specialist FIRST<br />Add the following to your .htaccess file at the root of your web server<br />
  7. 7. Verify the Redirect<br />Check with Your IT Specialist FIRST<br />Download the HTTPWatch browser plugin<br />In Internet Explorer, go to View > Explorer Bar > HTTPWatch<br />
  8. 8. Verify the Redirect<br />Check with your IT Specialist FIRST<br />Navigate to any website other than the test website<br />Click on Run, and then type in http://your_site<br />Stop after a few seconds<br />Scroll up and look for a 301 code under Result<br />
  9. 9. Redirect Moved Pages<br />For websites on Linux / Apache, this is easy<br />Add to .htaccess:<br />RedirectPermanent /oldpage.html<br />For websites on Windows / IIS, follow the instructions here  <br /><br />
  10. 10. Canonical & Robots Options<br />When, if or ever you have multiple versions of the same page:<br /><ul><li>
  11. 11.
  12. 12.
  13. 13.</li></ul>For pages, add this line to the <head> section of your document:<br /><link rel="canonical" href="" /><br />For a page you do NOT want indexed, add:<br />To the <head> section: <meta name="robots" href="noindex,follow" /><br />To the <a href> links: <a href="page.html" rel="nofollow"><br />
  14. 14. Common Mistakes<br /><ul><li>Not redirecting websites on development servers or folders
  15. 15. Not adding a noindex,nofollow on development servers or folders
  16. 16. Not removing noindex,nofollow after a migration
  17. 17. 301 Redirecting to the homepage during or after a website move
  18. 18. Using a 302 (temporary) redirect in place of a 301 (permanent) redirect
  19. 19. Not testing the old link in Google
  20. 20. Redirecting a popular webpage to new URL for no important reason
  21. 21. Not redirecting a popular webpage after a URL change</li></li></ul><li>Find Duplicate Content<br /> is one option<br />The other is to just search Google and Bing (in quotes) 5-6 words of context.<br />If you website appears first, it’s a good sign, you earned the credit.<br />
  22. 22. Questions?<br />
  23. 23. Connect with Steve Wiideman<br />Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.<br />He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.<br />He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.<br />Steve Wiideman<br /><br /><br />P. (562) 732-4417<br />E.<br />@seosteve<br />