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A Slide!

  1. 1. <ul><li>Website Administration </li></ul><ul><li>For Business Owners </li></ul><ul><li>Jason Flenniken </li></ul><ul><li>Owner, Cadence Interactive, LLC. </li></ul><ul><li>[email_address] </li></ul>
  2. 2. What? <ul><li>What type of hosting do I need? </li></ul><ul><li>Where should I host? </li></ul><ul><li>What tools can I use to manage my site(s)? </li></ul><ul><li>What’s the best platform? </li></ul><ul><li>How can I prepare for disaster? </li></ul><ul><li>Resources </li></ul>
  3. 3. Types of Hosting <ul><li>Shared </li></ul><ul><li>Semi-dedicated (Virtual Hosting) </li></ul><ul><li>Full dedicated server </li></ul>
  4. 4. A hundred’s a crowd. <ul><li>Shared hosting involves lots of accounts on a single server. </li></ul><ul><li>Pros </li></ul><ul><ul><li>Cheap. That’s about it. </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>You don’t know where that hard drive has been. </li></ul></ul><ul><ul><li>One bad apple spoils the bunch. </li></ul></ul><ul><li>Big Players </li></ul><ul><ul><li>1and1.com </li></ul></ul><ul><ul><li>Hostgator.com </li></ul></ul><ul><ul><li>Godaddy </li></ul></ul><ul><ul><li>Dotster </li></ul></ul>
  5. 5. Plays well with others. <ul><li>Virtual (Called VPS or Semi-Dedicated) allows a few people to share their own “server” inside a server. Its sliced up 2-5 ways. </li></ul><ul><li>Pros </li></ul><ul><ul><li>Benefits of a dedicated server. You can install anything you want. Acts like a real stand alone server. </li></ul></ul><ul><ul><li>Cost is more than shared, but very reasonable. </li></ul></ul><ul><ul><li>If done right, disaster recovery is easy. </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Shared hardware resources with others. </li></ul></ul><ul><ul><li>Other Virtual hosts can slow down the machine </li></ul></ul><ul><li>Big Players </li></ul><ul><ul><li>Godaddy </li></ul></ul><ul><ul><li>ThePlanet.com </li></ul></ul><ul><ul><li>Aplus.net </li></ul></ul><ul><ul><li>Hostgator </li></ul></ul>
  6. 6. Look Ma, My Own Box. <ul><li>Your very own machine. Isn’t it shiny? </li></ul><ul><li>Pros </li></ul><ul><ul><li>Complete control. </li></ul></ul><ul><ul><li>All the hardware resources are yours. </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Management can be tricky. </li></ul></ul><ul><ul><li>Cost. </li></ul></ul><ul><li>Big Players </li></ul><ul><ul><li>Theplanet.com </li></ul></ul><ul><ul><li>Rackspace </li></ul></ul><ul><ul><li>Hostway.com </li></ul></ul>
  7. 7. Where to host <ul><li>Big boys </li></ul><ul><ul><li>Hostway.com </li></ul></ul><ul><ul><li>Theplanet.com </li></ul></ul><ul><ul><li>Aplus.net </li></ul></ul><ul><ul><li>Hostgator.com </li></ul></ul><ul><ul><li>Rackspace.com </li></ul></ul><ul><ul><li>Godaddy.com </li></ul></ul><ul><li>Be wary of resellers </li></ul><ul><ul><li>If it looks fishy, it probably is. </li></ul></ul><ul><li>You get what you pay for. </li></ul><ul><li>Tophosts.com </li></ul><ul><li>The best indicator? Check user forums at the company first. Don’t trust sponsored sites or ones with ads littered all over them. </li></ul>
  8. 8. Management Tools <ul><li>Types of Sites </li></ul><ul><ul><li>Static vs. Dynamic </li></ul></ul><ul><ul><li>Specialized </li></ul></ul><ul><li>Publishing tool, IDE, or platform? </li></ul><ul><li>WYSIWYG. WYSIWhat? Website building for the HTML challenged. </li></ul>
  9. 9. Static Sites <ul><li>Consist of HTML Files </li></ul><ul><li>Manage with editors or publishing tools. </li></ul><ul><li>Editors / IDEs </li></ul><ul><ul><li>Dreamweaver </li></ul></ul><ul><ul><li>Microsoft’s Expression Web </li></ul></ul><ul><li>Publishing Tools </li></ul><ul><ul><li>Contribute </li></ul></ul>
  10. 10. Dreamweaver CS3 <ul><li>Most popular Editor/IDE </li></ul><ul><li>Integrates with other Adobe products </li></ul><ul><li>Code and WYSIWYG editing </li></ul><ul><li>Medium Learning Curve </li></ul>
  11. 11. Adobe Contribute <ul><li>The “Microsoft Word” of publishing tools </li></ul><ul><li>No HTML knowledge needed </li></ul><ul><li>Easy workflow between authors </li></ul><ul><li>Post from other office tools </li></ul>
  12. 12. Microsoft’s Answer – Expression Web <ul><li>Also known as “Front Page 2.0” </li></ul><ul><li>Entire suite of products </li></ul><ul><li>Good for MS environments </li></ul><ul><li>Medium learning curve </li></ul><ul><li>Code and WYSIWYG editing </li></ul>
  13. 13. <ul><li>Platform Choices </li></ul>
  14. 14. <ul><li>OS </li></ul><ul><li>Web and Database server </li></ul><ul><li>How will my files be served? </li></ul><ul><ul><li>Static HTML </li></ul></ul><ul><ul><li>Dynamic </li></ul></ul><ul><li>Content Management Systems </li></ul><ul><li>Specialized Systems </li></ul><ul><li>Control Panels </li></ul><ul><li>Open Source or Commercial? </li></ul>
  15. 15. Linux or Windows? <ul><li>Only really matters in semi or dedicated hosting </li></ul><ul><li>Linux is the most common shared hosting platform </li></ul><ul><li>On dedicated hosting: </li></ul><ul><ul><li>Linux has much larger learning curve </li></ul></ul><ul><ul><li>Windows “familiar” interface, easy to manage </li></ul></ul>
  16. 16. Infrastructure Choices <ul><li>Web Servers </li></ul><ul><ul><li>Apache (50% of all web servers) </li></ul></ul><ul><ul><li>IIS (36% of web servers) </li></ul></ul><ul><li>Databases </li></ul><ul><ul><li>MySQL </li></ul></ul><ul><ul><li>MSSQL </li></ul></ul><ul><li>Programming Languages </li></ul><ul><ul><li>PHP </li></ul></ul><ul><ul><li>ASP </li></ul></ul><ul><ul><li>Java </li></ul></ul>
  17. 17. Content Management Systems <ul><li>Do you need one? </li></ul><ul><li>What is a CMS? </li></ul><ul><li>CMS vs. Blog software vs. ? </li></ul><ul><li>Popular CMS’s </li></ul><ul><ul><li>Joomla </li></ul></ul><ul><ul><li>Drupal </li></ul></ul>
  18. 18. Joomla <ul><li>History </li></ul><ul><ul><li>Formally Mambo </li></ul></ul><ul><ul><li>Around since </li></ul></ul><ul><li>Community and Add Ons </li></ul><ul><ul><li>100k plus sites, very large community </li></ul></ul><ul><ul><li>2k+ add ons, many commercial </li></ul></ul><ul><li>What it’s best for </li></ul><ul><li>What it lacks </li></ul><ul><li>Joomla and SEO </li></ul>
  19. 19. Drupal <ul><li>History </li></ul><ul><li>Community and Add ons </li></ul><ul><ul><li>Powers many popular high visibility sites </li></ul></ul><ul><ul><li>2k+ extensions, all free </li></ul></ul><ul><li>What it’s best for </li></ul><ul><li>What it’s not </li></ul><ul><li>Drupal and SEO </li></ul>
  20. 20. Specialized Platforms <ul><li>Blog it out </li></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Movable Type </li></ul></ul><ul><li>Blog software as a CMS </li></ul><ul><li>E-commerce </li></ul><ul><ul><li>Magento </li></ul></ul><ul><ul><li>OSCommerce </li></ul></ul><ul><li>CRM </li></ul><ul><ul><li>SugarCRM </li></ul></ul><ul><ul><li>Vtiger </li></ul></ul><ul><ul><li>Salesforce </li></ul></ul><ul><li>Many host providers will offer “software in a can” – easy to deploy on your site(s) </li></ul>
  21. 21. Blog O’Rama <ul><li>Ideal for specific purposes </li></ul><ul><li>Can be modified to use as a CMS </li></ul><ul><li>Wordpress, Movable Type most popular </li></ul><ul><li>Many themes available </li></ul>
  22. 22. Sell Your Stuff <ul><li>Hosted or Roll Your Own </li></ul><ul><li>Popular Tools: </li></ul><ul><ul><li>OSCommerce </li></ul></ul><ul><ul><li>Magento </li></ul></ul><ul><ul><li>Monster Commerce from Network Solutions </li></ul></ul>
  23. 23. Who’s Selling? CRM Tools <ul><li>What's a CRM? Do I need it? </li></ul><ul><li>Open Source vs. Hosted </li></ul>
  24. 24. Business Needs <ul><li>What if I need a blog, CMS, and a CRM? </li></ul><ul><li>Where the lines start to blur </li></ul><ul><li>Difficulties of having multiple systems </li></ul>
  25. 25. Control Panels <ul><li>Types </li></ul><ul><ul><li>Domain </li></ul></ul><ul><ul><li>Hosting/Reselling </li></ul></ul><ul><li>Major Players: </li></ul><ul><ul><li>Cpanel </li></ul></ul><ul><ul><li>Plesk </li></ul></ul>
  26. 26. Cpanel <ul><li>Pros </li></ul><ul><ul><li>Full featured </li></ul></ul><ul><ul><li>Very common in shared hosting </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Interface can be overwhelming </li></ul></ul><ul><ul><li>Messy on dedicated servers </li></ul></ul><ul><ul><li>Hosting interface is very confusing </li></ul></ul>
  27. 27. Plesk <ul><li>Pros </li></ul><ul><ul><li>Very clean, easy to use </li></ul></ul><ul><ul><li>Smaller footprint on dedicated hosts </li></ul></ul><ul><ul><li>Great backup and migration tools </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Not quite as flexible as plesk </li></ul></ul><ul><ul><li>Requires more system knowledge to tweak underlying sever </li></ul></ul>
  28. 28. Open Source or Commercial? <ul><li>Why Open Source </li></ul><ul><ul><li>You want lots of options </li></ul></ul><ul><ul><li>Variety of solutions </li></ul></ul><ul><ul><li>Customization </li></ul></ul><ul><ul><li>Cost </li></ul></ul><ul><li>Why Commercial </li></ul><ul><ul><li>Guaranteed Support </li></ul></ul><ul><ul><li>Trust, Availability of actual humans </li></ul></ul><ul><ul><li>Need the power of enterprise level solution </li></ul></ul>
  29. 29. <ul><li>Preparing for the Worst </li></ul>
  30. 30. Oh that would never happen to me… <ul><li>Until it does. </li></ul><ul><li>What can go wrong? </li></ul><ul><ul><li>Software problems. </li></ul></ul><ul><ul><li>Site hacked. </li></ul></ul><ul><ul><li>Server hacked. </li></ul></ul><ul><ul><li>Hardware failure. </li></ul></ul><ul><ul><li>Data center problem. </li></ul></ul><ul><ul><li>Evil trolls. </li></ul></ul>
  31. 31. Basic precautions <ul><li>BACKUPS. </li></ul><ul><ul><li>Did I mention backups? </li></ul></ul><ul><ul><li>No matter what the platform, get some solution: </li></ul></ul><ul><ul><ul><li>2 nd hosting account </li></ul></ul></ul><ul><ul><ul><li>2 nd hard drive </li></ul></ul></ul><ul><ul><ul><li>Something off-site, off ISP </li></ul></ul></ul><ul><ul><ul><li>All the above (this is the correct answer) </li></ul></ul></ul><ul><ul><li>Most control panels offer different levels of packaged backups </li></ul></ul>
  32. 32. <ul><li>Be thoughtful of where you host DNS: </li></ul><ul><ul><li>Host it at a high level </li></ul></ul><ul><ul><ul><li>Most domain registrars offer DNS hosting (GoDaddy, Network Solutions, etc) </li></ul></ul></ul><ul><ul><li>Why? </li></ul></ul><ul><ul><li>Avoid DNS at a dedicated server level </li></ul></ul><ul><li>Be very clear of your ISP’s backup and recovery policies. Don’t assume ANYTHING. </li></ul><ul><li>Only go with a host that provides 24/7 support, and test it. </li></ul><ul><li>Consider Google Apps for mail. </li></ul><ul><li>Use a monitoring service like pingdom.com </li></ul>
  33. 33. Resources <ul><li>Reviews: </li></ul><ul><ul><li>Tophosts.com </li></ul></ul><ul><ul><li>Opensourcecms.com </li></ul></ul><ul><ul><li>Cmsmatrix.com </li></ul></ul><ul><ul><li>Forums at any ISP </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>www.adobe.com </li></ul></ul><ul><ul><li>http://www.microsoft.com/expression/ </li></ul></ul><ul><ul><li>www.joomla.org </li></ul></ul><ul><ul><li>www.drupal.org </li></ul></ul><ul><li>Pingdom.com </li></ul><ul><li>Webmasterforums.com </li></ul><ul><li>forums.devshed.com </li></ul>
  34. 34. <ul><li>Questions? </li></ul>

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