Study of satisfaction level and prefence among parents of Anand/ Vallabh Vidyanagar in selcting internation schools for their children

1. Study of satisfaction level and
preference among parents of
Anand/Vallabh Vidyanagar in
Selecting International School
Submitted By: -
Dhaval Kakadiya (15M09)
Jigar Vara (15M14)
Kashyap Makwana (15M17)
Milansinh Jetavat (15M22)
Shikha Karamchandani (15M38)
Submitted To : -
Dr. Raju M Rathod
Subject : - Marketing of
Services

2. Introduction
Product is a set of benefits
• Knowledge
• Ideas
• Courses
• Degrees
• Brand Name
Promotion
• Growth in the sector has
called for promotion
• Reputation Matters
• Channels of Communication
Print Ad, Word of mouth,
Electronic media PR.
People
• Teachers, staff members,
students, suppliers, etc.
• Face-to-Face Teaching
• Open House Meetings
• Reputation of the brand rests in
your people’s hands
• Reputation of the Teachers can
add to the Institution’s
Reputation
Process
• Course Plan
• Internal marks policy
• Assessment System
• Policies
Physical Evidence
• Infrastructure- classrooms, library
• Teaching equipment
• Institutions logo
• The uniform/dress code of student/teachers
Place It refers to the place where
the customers can buy the product
and how the product reaches out to
that place.
• Virtual Classrooms
• Location
Price
• The Main Source of
Income – Fees
• Scholarships
• Payment Terms

3. Service Provider
1. Podar International School (CBSE)
2. Shree Swaminarayan Gurukul International School
3. Jay Jalaram International School
4. Vrajbhoomi International School
5. Vatsalya International School

4. Research Methodology
Objective of the Study -
• Study of satisfaction level and preference among parents of Anand/Vallabh
vidyanagar in Selecting International School.
Research Design -
• In order to achieve the above study objectives, we have used the Simple
Random Sampling technique, randomly intercepted and administered fully
structured questionnaires to target respondents.
• Sample: We have targeted the Parents of the students for our sampling unit.
Area of Survey: vallabh vidyanagar and anand
Sample size: 50(10 per School)

5. • Data Collection Method: We have collected data through survey
method.
• Survey is done through questionnaire filling.(offline)

6. Total Respondents - 51
11
9
11
10 10
0
2
4
6
8
10
12
Podar
International
School
Gurukul
International
School
Jay Jalaram
International
School
Vrajbhoomi
International
School
Vatsalya
International
School
No.of Repondents

7. 0
1
2
4
4
0
0
3
4
2
1
2
7
1
0
1
0
7
2
0
0
0
3
4
3
VERY POOR POOR SATISFACTORY GOOD VERY GOOD
HOW WOULD YOU RATE THE SCHOOL’S IT
PROVISIONS FOR STUDENTS
podar Gurukul JJIS Vrajbhoomi Vatsalya

8. 3
2
5
1
0
0
1
5
2
1
0
4
4
1
1
0
2
7
1
0
1
2
5
2
0
VE RY P OOR P OOR S A T IS F A C TORY GOOD VE RY GOOD
HOW WOULD YOU RATE THE SCHOOL'S LIBRARY PROVISION
FOR STUDENTS
podar Gurukul JJIS Vrajbhoomi Vatsalya

9. 5
2
3
1
0
4
3
2
0
0
2
3
5
0
1
4
4
1
1
0
2
6
0
2
0
VE RY P OOR P OOR S A T IS F A C TORY GOOD VE RY GOOD
HOW WOULD YOU RATE THE ACCESSIBILITY OF THE
CAMPUS
podar Gurukul JJIS Vrajbhoomi Vatsalya

10. 1
3
5
1
1
0
0
5
4
0
0
0
7
2
2
1
0
6
2
1
0
0
8
1
1
VE RY P OOR P OOR S A T IS F A C TORY GOOD VE RY GOOD
HOW WOULD YOU RATE THE SCHOOL'S SPORTS AND
RECREATIONAL FACILITIES FOR STUDENTS
podar Gurukul JJIS Vrajbhoomi Vatsalya

11. 0
0
4
5
2
2
1
5
1
0
1
1
7
2
0
0
0
5
5
1
1
0
3
6
1
VE RY P OOR P OOR S A T IS F A C TORY GOOD VE RY GOOD
HOW WOULD YOU RATE THE TRANSPORTATION FACILITY
PROVIDED BY THE SCHOOL
podar Gurukul JJIS Vrajbhoomi Vatsalya

12. 2
3
2
4
0
2
1
1
5
0
0
0
2
6
3
0
0
6
3
1
1
0
2
7
0
VE RY P OOR P OOR S A T IS F A C TORY GOOD VE RY GOOD
HOW WOULD YOU RATE SCHOOL'S INFRASTRUCTURE
podar Gurukul JJIS Vrajbhoomi Vatsalya

13. 0
2
5
4
0
0
0
0
2
7
1
3
6
1
1
0
1
7
2
0
1
0
8
1
0
VE RY P OOR P OOR S A T IS F A C TORY GOOD VE RY GOOD
HOW DO YOU RATE THE FEE STRUCTURE OF THE SCHOOL]
podar Gurukul JJIS Vrajbhoomi Vatsalya

14. Conclusion
• As per our Study of satisfaction level and preference among
parents of Anand/Vallabh Vidyanagar in Selecting International
School we consider different factors which are related to the selection
of schools.
• On the basis of these factors we come to the conclusion that ,
1. JAY JALARAM INTERNATIONAL SCHOOL
2. VATSALYA INTERNATIONAL SCHOOL
3. PODAR INTERNATIONAL
4. GURUKUL INTERNATIONAL
5. VRAJBHOOMI INTERNATIONAL

15. THANK YOU