This document provides an overview of Italy, including its geography, history, culture, economy, and major companies. Some key points:
- Italy is a boot-shaped peninsula located in southern Europe, with Rome as its capital city. Its longest river is the Po River and its highest point is Mont Blanc.
- The Italian economy has shifted from agriculture to industry and services. It has the 7th largest economy in the world and is a founding member of the EU. Major exports include motor vehicles, chemicals, and fashion.
- Two iconic Italian automobile companies discussed are Fiat, which was founded in 1899 and is Italy's largest automaker, and Tata Motors, which entered the Italian market in 2008
Italian cuisine is celebrated worldwide, and it is no surprise that as per Italy Export Data insights, Italy exports a diverse range of food and beverages. From pasta and olive oil to wine and cheese, Italian culinary delights have conquered palates across the globe. These exports not only showcase the country's gastronomic expertise but also contribute significantly to its economy.
The national Flag of Italy is one of the nation's most perceived national images. The flag has one of the most outstanding known plans of any national flag on the planet, which involves a vertical tri-band of three tones, a plan that procures the flag its moniker, the "tricolore." Italy presented the "tricolore" as its national flag in June 1946, yet it was on January first, 1948 that the flag was officially taken on.
Italian cuisine is celebrated worldwide, and it is no surprise that as per Italy Export Data insights, Italy exports a diverse range of food and beverages. From pasta and olive oil to wine and cheese, Italian culinary delights have conquered palates across the globe. These exports not only showcase the country's gastronomic expertise but also contribute significantly to its economy.
The national Flag of Italy is one of the nation's most perceived national images. The flag has one of the most outstanding known plans of any national flag on the planet, which involves a vertical tri-band of three tones, a plan that procures the flag its moniker, the "tricolore." Italy presented the "tricolore" as its national flag in June 1946, yet it was on January first, 1948 that the flag was officially taken on.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
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The former keyword ‘running shoes’ has way more competition from popular websites to
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difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
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• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. INTERESTING FACTS
Ranks 84th in the world for ecological
sustainability.
One of the world's largest producers of
renewable energy.
Mont Blanc - the highest point in Italy and the
European Union.
14 volcanoes in Italy, three of which are
active: Etna , Stromboli and Vesuvius.
3. ITALY AT A GLANCE
Capital city: Rome
Republic day: 2nd June
National flag: Tri coloured flag
National animal: Italian Wolf
National flower: white lily or poppy
National anthem: Carto de italiana
National bird: bluebird
National game: football
Currency: Euro
4. HISTORY
Derived from term Italia, from Latin meaning
"land of young cattle”
Italy was named after Italus, mentioned also by
Aristotle and Thucydides
5. GEOGRAPHY
Location: Southern Europe
The boot-shaped Italian Peninsula
Lies between latitudes 35° and 48° N, and
longitudes 6° and 19° E
Area 301,230 km², 294,020 km² is land and
7,210 km² is water
Coastline and border of 7,600 km on the
Adriatic, Ionian, Tyrrhenian seas
8. POPULATION
Italy has the fourth-largest population in the
European Union and the 23rd-largest
population worldwide with estimation of 60.6
million.
The population density- 200 persons per sq
km, is the fifth highest in the European Union.
9. CULTURE
Despite the political and social distinction of
regions, Italy's contributions to the cultural
and historical heritage of Europe and the
world is immense.
Italy is home to the greatest number of
UNESCO World Heritage Sites and has rich
collections of world art, culture and literature
from many different periods due to
emigrations during Renaissance.
10. LANGUAGES
Official language: Italian
Numerous dialects spoken all over the
country and some Italians cannot speak
Italian at all.
12. FAMILY VALUES
The family: center of the social structure and
provides a stabilizing influence for its
members.
In the north nuclear family lives together.
In the south the extended family resides
together in one house.
13. ITALIAN STYLES
Appearances matter in Italy
Dress indicate social status, family's
background and education level
First impressions are lasting impressions
The concept of 'bella figura'
Clothes are important to Italians.
17. ECONOMY
Economy changed from agriculture to industrial
state
Seventh largest economy in the world
The major economy is constituted by-
Corporation
Transports
Tourism
Italy has capitalist economy.
Italy is member of the Group of Eight (G8)
industrialized nations.
The country is also well-known for its influential
and innovative business economic sector
18. CORPORATIONS
Smaller number of global multinational
corporations.
Large number of small and medium-sized
enterprises
"industrial triangle" (Milan-Turin-Genoa)
“Tuscan industrial triangle” (Florence-Prato-
Pistoia)
19. Country was the world's 7th largest exporter
in 2009.
Italy's major exports and companies by sector
are motor vehicles ,chemicals and
petrochemicals, electrical engineering, home
appliances, aerospace and defense
technologies, firearms , fashion; food
processing, sport and luxury vehicles ,yachts.
20. Trade partners
Italy's closest trade ties are with the other
countries of the European Union, with whom it
conducts about 59% of its total trade. Its
largest EU trade partners, in order of market
share, are Germany (12.9%), France (11.4%),
and Spain (7.4%).
21. Trade relations with India
Italy is the fourth largest trading partner with
India
India exports such items as textiles,
chemicals , dyes , minerals such as iron ore ,
food products
Italy exports machinery, oils, textile including
weaving, spinning machines.
22. FIAT MOTORS
The history of Fiat began many years ago, at the dawn
of Italian Industrialization.
Giovanni Agnelli founded Fiat in 1899 with several
investors.
In 1910, Fiat was the largest automotive company in
Italy.
By the early 1920s, Fiat had a market share in Italy of
80%.
In 1922, Fiat began to build the famous Lingotto car
factory the largest in Europe up to that time which
opened in 1923.
23. Entry Strategy
Fiat India Automobiles Private Limited (FIAPL) is a
50-50 Industrial Joint Venture between Fiat Group
Automobiles and Tata Motors Limited originally
incorporated on January 02, 1997.
In India, the company was established in 1905, as
Bombay Motor Cars Agency as its sales agent.
Fiat Automobiles signed a license and servicing
contract with Premier Automobiles Ltd, to
manufacturing and selling of 1100 and 1100D Fiat
Padmini cars.
24. PRODUCTS
Currently Fiat is manufacturing the Palio Stile 1.1
and 1.6 models, premium Fiat cars such as the
Grande Punto and Linea are in the B and C
segment.
PRICING
Competitive pricing of Rs. 3.99 lakh in the B
segment cars
25. TATA MOTORS
2008
Tata Motors, India's second-largest
automaker, gained immediate credibility in
Europe after it bought Jaguar and Land Rover
from Ford Motor Co. for $2.3 billion.
The company's core Tata brand, however, is a
minor player in Europe.
The Tata brand's private importers in Italy sold
just a few thousand units only.
26. 2013
Decides to expand its volume brand's product
portfolio and market presence in Italy, Europe.
Tata relies on private importers in Europe
such as Melian Italia Srl, which is based near
Bolzano, northern Italy. Melian is Tata's oldest
importer in Europe
27. Products
The Aria, a seven-seat large crossover which
built in India by Tata and designed by AVL List
GmbH, an engine specialist based in Graz,
Austria.
Safari large SUV
Nano, which is the cheapest car in the world
at about 2,000 euros.
Tata Pixel
28. MARKETING MIX OF TATA motors
PRODUCT
Passenger cars and Utility Vehicles
Commercial Vehicles
PLACE
Tata sells cars through dealerships in
most cities across Italy.
29. PROMOTION
Claiming to be less in cost than competitors.
PRICE
Aria is priced at 21,580 euros which is less than
its counterpart from Fiat.
TATA Nano is priced at 2000 Euros and is the
cheapest car in the world.