Presentation: Give Your Fans What They Want: How to Apply the 80/20 Rule Presented by: Jessica Woodbury, Social Media Manager, Alex & Ani At the end of the day, the success of a social media campaign comes down to numbers and we all want to know how to reach the largest audience and hit our KPIs. Examine how to build brand loyalty and awareness by balancing content and commerce, letting the tools and analytics do the work for you.

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Give Your Fans What They Want:
How to Apply the 80/20 Rule

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HIGHLIGHTS:
#83, Internet Retailer’s 2014
Social 500
#85 Facebook & #50 Twitter,
Jefferies Report 2013
#81, 8th Bridge Social Commerce
IQ Retail 2013, Top 10 Facebook
engagement
#12, L2 Digital IQ Index 2013

3. Made in
America
Eco-conscious
(+)Positive
Energy
Charity by
Design

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Test content on Pinterest:

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TAKEAWAYS:
391% Growth Facebook
114% Growth Twitter
Fans show up every day at 7 a.m.
Top-performing consistently
Apply across channels

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Translate to Instagram:

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DISCOVERIES:
Number of fans who tag each
other
40 stores in 18 states & sold in 30
countries, shared internationally
Discussions how they “needed it”

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DISCOVERIES CONT.:
People started responding with
their own positive affirmations
Built a community of positivity
Search #motivationnation and see

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#iheartalexandani

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RESULTS:
Contest ran for 2 weeks
1200 email addresses
2000 submissions

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and the winner is...

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TAKEAWAYS:
We gifted each member
of the squad
23 brand ambassadors
Engagement across all
channels when shared

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#bestfansever

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APROACH:
Be authentic, grateful
and personable
Make your fans the star
Engage with everyone

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RECOMMENDATIONS:
Invest in tools to analyze success
of visual content on Facebook and
Twitter

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RECOMMENDATIONS CONT.:
Use tools to test visual content on
Pinterest, Instagram and Tumblr

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RECOMMENDATIONS CONT.:
Integrate branded visual content
into your strategy that embodies
your brand without showing your
product or service

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Thank You