Women & social media
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Women dominate social media usage, spending significant time engaging with brands and sharing opinions and recommendations. They research products online and in forums before purchasing. The rise of smartphones and mobile internet access has further increased women's social media participation. Brands have started campaigns on platforms like Facebook and Foursquare to leverage women's influence over purchase decisions within their social networks.
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These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Wave 5 - The Socialisation of Brands | UM | Social Media Tracker
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Wave5 the socialisation of brands By Universal McCann
Universal McCann released Wave 5 "The Socialization Of Brands" some days ago. This time UM surveyed 37,600 active internet users in 54 countries.
Approval
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Wave 5 the socialisation of brands
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
PDF. outbound
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer's unique social needs, as well as differences by category and market, is key to creating successful social experiences.
Pdf3
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social media-wave-5-oct2010-universal-mccann-101018081526-phpapp01
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
McCann Wave 5 2010
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Pdf3
Social networks are becoming powerful hubs for connecting communities both online and with brands. Understanding consumer needs and motivations for using different social media platforms is key to creating successful social strategies. While terms like "friends" and "influencers" are no longer adequate, almost half of internet users have joined brand communities, driving loyalty, endorsement and sales. However, understanding each market, category and consumer is still needed to build effective social experiences.
Social Media for Organisations
Slides used at the Social Media for Organisations workshop for WfCAP on 27th April 2012 in Trowbridge
Social Media Marketing
The document discusses how social media can be used as an effective marketing tool for organizations, non-profits, and campaigns by allowing them to tell stories, have conversations, and find people who can help make a difference, while also choosing the right social media platforms to engage their target audiences. It provides tips on developing a social media strategy, including defining objectives, researching audiences, choosing appropriate tools, implementing a plan, and sustaining conversations to keep supporters informed.
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Women & social media
- 1. Women & Social Media Decoding the psyche of the fairer sex on social platforms.
- 2. The attention / opinion economy?
- 3. Word of mouth: 90% of consumers trust online recommendations for purchase decisions [1]
- 4. Women rule the social web [2]
- 5. All age groups, the ratio is skewed towards women
- 7. 62% post product reviews
- 9. The mobile revolution: Putting social media into a billion hands
- 10. 50% increase of mom blogs between June 2008 and October 2009 [4]
- 11. Indian Digi Moms spend 15 hours a week on internet [5]
- 12. Let’s try and demystify the eternal enigma calledwoman! Some successful projects
- 13. Brands are already leveraging this
- 14. Bebeautiful.in Bebeautiful.in is a custom community created by Pond’s, Dove, Lakme, Sunsilk and Vaseline.
- 15. Use these online conversations for
- 16. 2010: Jimmy ChooFoursquare treasure hunt
- 17. 2009: The Pink Chaddi campaign – 10 million users on Facebook were exposed [4]
- 18. Sunsilk Gang of Girls - Monthly page views = 3M / Monthly visits = 12M
- 19. TVS Scooty: The girl power online community!
- 20. How can Superchooha help you?
- 21. Health Connect around shared passions and stories: Fashion / Home making / Lifestyle / Dating tips
- 22. Expert tips on the shared passions
- 23. Fashion apps for user generated activities
- 24. Virtual gifts: Every girl loves a surprise!
- 25. References Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape," Jupiter Research, March 2007 BrianSolis.com, Google Ad Planner Shespeaks.com Media Survey 2008 http://www.youtube.com/watch?v=w0YU_WOzVFQ&feature=player_embedded http://www.alootechie.com/?q=content/indian-digi-moms-spend-15-hours-a-week-internet-survey