Grapevine video challenge slidedeck
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Over 1 billion people watch online videos each month, spending over 4 billion hours watching on YouTube alone. Cat videos have received over 1.6 billion views compared to 1 billion for dog videos. The document outlines a social video challenge that asks participants to develop, storyboard, film, upload, promote, analyze and defend an original video that incorporates current online video trends like user-generated content, meme-jacking, and prankvertising while walking a fine line to avoid offense.
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Grapevine video challenge slidedeck
- 1. Heard it through the Grapevine: Social Video Challenge Presented by: Lindsey Fair
- 2. 89 million people in the U.S. are going to watch 1.2 billion online videos today.(ComScore) Online video now accounts for 50% of all mobile traffic. (Bytemobile Mobile Analytics Report) >1 billion unique users visit YouTube each month, spending >4 billion hrs watching videos (YouTube).
- 3. Cat videos have generated > 1.6 billion views. Dog videos have only generated 1 billion views.
- 7. 4 TrendAlmost offend to defend
- 8. 5 TrendWalk the fine line
- 10. Storyboarding
- 11. The Challenge ● Develop it. ● Storyboard it. ● Film and Produce it. ● Upload it. ● Promote it. ● Analyze it. ● Defend it. ● Celebrate it.
Editor's Notes
- Saw it through the Grapevine Want to test your creativity? Student teams will be given a short course in film production, digital content writing, storyboarding and tools for editing. Armed with new video skills, Shads will produce and post their video, and learn how to the analyze the results as they roll in. Prizes will be awarded for videos with the greatest reach in a short amount of time.
- Film Trends
- When advertisers are deciding which creative direction to take, data can help. One big finding we uncovered this year was that cat videos are significantly more watched than dog videos online. We looked at the 100 most-watched clips for both furry friends and aggregated their performance. Cat videos have generated over 1.6 billion views. Dog videos have only generated 1 billion views. Cats win on a daily basis as well, with the top 100 videos generating about 1 million views per day. The top 100 dog videos produce 700,000 views on average. So, for the advertiser trying to choose between cats and dogs, audiences watch cats videos more often online.
- User generated Ford are focusing on creating a team of 100 social influencers who will create the advertising material that Ford will distribute through a mix of paid media, social media and experiential events. These will be the new Ford Fiesta Agents. Given cameras, cars and tickets to stuff. Locally – Three Boutique – Roxy Girl
- Around 40,000 Harlem Shake videos were uploaded in just the first 11 days, giving a cumulative total of 175 million views. That’s simply staggering.
- ‘Prankvertising’ With very few events in the calendar, it’s hardly surprising that some brands have decided to create their own stunts for people to talk about. Pepsi’s Test Drive, in which NASCAR driver Jeff Gordon takes a car salesman on the test drive of his life, has been the most popular so far, attracting more than 2.58 million shares since its launch on March 12. What better way to make people emote than to make them question how they would respond in the same situation?
- Kmart, with its recent “Ship My Pants” video Kmart surprised consumers everywhere recently with the “Ship My Pants” ad, a viral juvenile-humor hit viewed more than 17 million times on YouTube since being released in April.
- Ways to die
- Channel Choice Tout = 15 sec Vine = 6 sec, looped (Twitter), great for stop motion YouTube = Google, most users but cluttered space, money making while others aren't, but haven't innovated in a while – trying to be future of TV Vimeo = HD quality, quality content too Instagram Video = Facebook, 15 sec, no embed capability 350 presidential ad campaigns in late September and found that , in aggregate, they had generated 115 million total views. Over 41 million of those views were paid. 4.7 million views came from Facebook, including referrals to YouTube and views from embedded YouTube players on Facebook. Only 155,000 came from Twitter. These views came from "shares" on Facebook and Twitter.
- Storyboarding
- The Challenge Copyright - creativecommons.org