This document discusses women entrepreneurship in India. It notes that while nearly 19,000 women are entrepreneurs in India, they only account for 9.7% of total entrepreneurs due to various barriers like lack of education, early marriage, and household duties. Government schemes like Standup India, MUDRA, and PMEGP aim to promote women entrepreneurship by providing loans and subsidies. Successful women entrepreneurs mentioned include Indra Nooyi, Chanda Kochhar, Arundhati Bhattacharya, Ekta Kapoor, and Shikha Sharma across diverse industries. Removing gender discrimination and barriers could help more women start businesses and reduce poverty.

1. Women Entrepreneurship
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2.  Pursuing opportunities beyond resources controlled .
 “ Innovative “
 “ Creative “
 “ opportunistic “
 “ persuasive “
 “ Inventive “
 As you have enough resources

3. Women / Female Entrepreneurs :
o According to a research nearly 19,000 are women
entrepreneurs in India .
a. Young ones / girls : They often turn into set up family
business, living in rural areas & most of them are illiterate with
less financial background , involve in family business like
agriculture , diary & animal husbandry etc.,

4. b.Turn workers :
 They quit their jobs in order to meet their family needs ,can be
located in cities or towns and prefer to work at places like kinder
gardens, beauty parlour, clinics etc.,
c. Successful oriented : They take an entrepreneurship
as an oppurtunity . Live in big cities & have high level of
technical & professional qualification with a sound financial
background & prefer to work among international levels.
 A fact that only 9.7 % of female entrepreneurs can be seen in
India.

5. Male Domination : social hierarchy where man is allowed with a
success outside of the house and woman appears with a low profile within.
Early marriage & house hold duties : These are still top
rated barriers for becoming an entrepreneur in India, especially in rural areas
due to social pressure& financial situations determines the house wife being.
Lack of education : family duties make girls drop out of school early in
India, there are still more than 20-26 % of population who are illiterate.

6. If government & NGOs finds a way to erase the gender
discrimination & lower the barriers , the women can access the
financial resources. New ventures can diminish the poverty by
creating new jobs which again results in a higher GDP. The
following are the examples of organizations which have already
begun .

7. Government Schemes :
 Standup India :
**loan range is from Rs.10 lakh to Rs.1 crore
* At least one SC/ST & one woman borrower from
every bank branch
* The enterprise may be in manufacturing , service
or in trading sector
* can approach directly to bank or apply online at
www.standupmitra.in

8. MUDRA Scheme :
• loan range upto Rs.10 lakh to non-corporate , small & micro
enterprises
• Also known as “mudra loan “ which is provided by commercial
banks , RRB , small finance banks , co-operative banks etc,
• Categories of mudra loan :
a) shishu : covering loans upto Rs.50,000/-
b) kishor : covering loans above Rs.50,000/- to Rs.5 lakh
c) Tarun : covering loans above Rs.5 lakh to Rs.10 lakh
• Direct approach to bank or apply online www.mudra.org.in
( 76 % of loan belongs to women under mudra )

9. Pradhan Mantri Employment Generation
Programme (PMEGP)
• This scheme is implemented by “ KVIC”
( Khadi & Village Industries Commission )
• Contribution by women is only 5% & also
get a subsidy of 35 % in rural areas
my.msme.gov.in (or) kviconline.gov.in

10. Credit Guarantee Fund Scheme for Micro & Small
Enterprises (CGTMSE)
• Both manufacturing & service sectors are eligible
• 85 % of the credit facility can be regained in case of
loss (loans) given by the banks
• A guarantee & service fee should be paid by a borrower
to cover a loan under this scheme
• Loan range up to “ Two Crore”
• Loan for both ‘start ups ‘ & ‘existing firms’
• Provided either in working capital form or term loan
or both
• Can apply directly at bank

11. Tread Scheme for women :
• It’s a Trade Related Entrepreneurship Development
Assistance Scheme run by the Indian Govt.
• 30 % (max. of Rs.30 lakh) granted to N.G.O’s &
remaining 70 % for finance through lending agencies
• Conducting Training programmes & Counselings
(share of atleast 25 % of grant for providing such
things ) to N.G.O’s
• Need based grant up to Rs.5 lakh per project for several
institutes which can help in research , studies,
evaluation etc.,
my.msme.gov.in

12. Some of the famous
entrepreneurs
Indra krishnamurthy nooyi :
o Nooyi is an Indo-American . She is C.E.O of Pepsico, the
second largest food & beverage business in the world.
o Nooyi belongs to Tamilnadu. She is a post graduate (MBA)
from calcutta.Earlier she worked at johnson & johnson ,
Boston consulting group etc., (took a lead acquisition in
Tropicana & Quaker oats co.)
o Her income is nearly $17-$29 million .
o She was honoured with Padma Bhushan in 2007.

13. Chanda kochhar :
o Former CEO of ICICI bank .
o She is from Rajasthan & raised in Jaipur,. She is a gold medalist in
cost accountancy & management studies .
o Earlier she worked as a trainee at ICICI , she handled textile,
paper & cement projects.
o She was honoured with “Business Women of the year “ in 2005,
“Rising star award “ in 2006, “ABLF Women of power award” in
2011.

14. Arundhati bhattacharya :
o Former chairman of SBI .
o She is from kolkata . Her education was completed at
calcutta .
o She announced free vaccination against cervical cancer
to all the bank’s female employees.
o She was named the 4th most powerful women in Asia
Pacific by Fortune.

15. Ekta kapoor :
o Indian Film / TV producer & director , joint MD of Balaji Tele
films.
o She is from Mumbai. Her education was completed at Mumbai (
Mithibai College)
o She is well known as “Czarina of television” , “Queen of India TV” .
o She launched 40 web tv series online through her digital app
named ALT Balaji.
o She was honoured with Society Achiever Award, Best
Entrepreneur of the year in 2001, Indian telly awards, kalakar
awards, Apsara awards, New talent awards, lions gold awards,
Dadasaheb phalke academy awards etc.,

16. Shikha sharma :
o CEO of Axis Bank , the third largest private sector bank in India..
o She is a post graduate (MBA) at Ahmedabad & software technology
at Mumbai.
o Prior she used to work with ICICI bank .
o Under her leadership Axis bank has received many awards like
Bank of the year in India ,2014. And Certificate of Recognition for
excellence in corporate governance in 2015.
o She was honoured with Banker of the year in 2014-15, India’s
best women CEO in 2013, woman leader of the year in 2012,
Business woman of the year in 2007, Entrepreneur of the year in
2007.