Banking

CHAPTER: 1
INTRODUCTION
Pandit Jawaharlal Nehru has said “To awake people it is the women who must
be awakened. Once she is on the move, the family moves, the village moves and
the nation moves.”
The census report on 2011 revealed that there has been an 18.12% increase in
the population of women. Women are vital part of the Indian economy
constituting one third of the national labor force and a major contributor to the
survival of family.
Historically women have had less to do with financial decisions than men and
their saving and investment volume has also been lower. However that is
changing .The modern Indian women is a financially savvy individual who
prefers to make her own independent decisions when it comes to finances. By
seeing this drastic change, today’s market is flooded with women centric
financial products to cater her specific needs, whether she is working women or
a home maker.
Banks also came forward to take advantage of women centric schemes and them
also working for empowering women. Banks understand that women needs
financial literacy inputs more than men, as they are deprived of the various
experiences dealing with money matters and generally have low ownership of
financial and other assets. Moreover many of them do not leave their homes and

thus do not interact with market forces, thus losing out on valuable experience in
dealing with money matter. In the absence of the awareness ,knowledge
,capability about the financial and processes,the banking facilities created at
substantial costand effort may not be utilized and customers continuous to
expose themselves to various risk of overdebtdedness ,inadequate cushioning
from loss of income and asset.
Banking in our country is already witnessing the see changes as the banking
sectorseeks new technology and its application .The best part is that benefits are
beginning to reach the masses. Automatic Teller Machine or popularly known as
ATM are the three alphabets that have changed the conceptof banking like
nothing before.
The Reserve Bank of India is the supreme monetary and banking authority in the
country and has the responsibility to control the banking system in the country
.It keeps the reserves of all commercial banks and hence is known as ‘Reserve
Bank of India ’.
Banking sectorplays an important role in the economic development of the
country like:
 Bank mobilizes the small savings of the people and makes them available
for productive purposes.
 Promotes the habit of savings among the people thereby offering
attractive rates of interest on their deposits.
 Provides safety and security to the surplus money of the depositors and as
well provides a convenient and economical method of payment.
 Banks provide convenient means of transfer of fund from one place to
another.

 Helps the movement of capital from regions where it is not very useful to
regions where it can be more useful.
 Banks advances exposure in trade and commerce, industry and agriculture
by knowing their financial requirements and prospectus.
 Banks act as an intermediary between the depositors and the investors.
The study conducted by World Bank reveals that ‘in India, only 26% women
have an account with formal financial institution, compared with 46% of men’.
That means an account in either a bank, a credit union co-operation, postoffice
or a microfinance institution. Also for women per capita credit is 80per cent
lower than males.
Recently on 19th November 2013 Bharatiya Mahila Bank has been setup with a
special mandate to serve the women of the country by meeting their financial
needs and by ensuring that financial inclusion of women is undertaken
extensively. The bank’s tagline is “Empowering women – Empowering India”.
Factors influencing empowerment is assumed to be a dependent variable which
is assumed to be influenced by several independent factors such as biographical
factors and microfinance factors. Various influencing factors like age, marital
status, education, occupation, type of family, span of association with SHG,
amount of loan received, repayment schedule, adequacy of capital, timely
disbursement of loan, years in business, monthly income etc.
Financial education is critical to the success ofproductuptake both as a
consumer protection—ensuring that clients understand their accounts and how to
use them—and also as a tool to increase asset building and there is also a need to

understand their lives, the culture in which they live and work their role as care
giver and financial needs and goals.
Now a day banks designed more women centric products keeping in mind the
core strength of Women so as to enable them to unleash their hidden potentials,
engage in economic activities and contribute to economic growth of the country.
Most of products are offered with a concessionin the rate of interest for women
customers. Banks also conductprograms on financial literacy skill development,
training for women of all segments of the society so that women in turn generate
more income more jobs and growth opportunities and contribute significantly for
the economic growth of the nation.
Women centric products offered by various banks in India are follows:
1. Andhra Bank
Name of loan: AB Vanitha Vahan
It’s mainly for salaried women. As per the name indicate this scheme is
exclusively to women for purchasing new two wheelers/four wheelers as
well as on second scale. Forpurchasing two wheelers income should be
more than Rs.60000 p.a and for purchasing four wheeler incomes should
be more than 1 lakhs. Repayment of this scheme for four wheelers is
between 12 month and maximum 72 month and for two wheelers is
between 12 and maximum 60 months.
2. Bank of India
Name of loan: Star Mahila Gold

It is for purchase of gold ornaments, preferably hallmarked from reputed
jewelers target of 18-60 years .How ever retirement period not exceed the
age of 65 or retirement age of the borrower, whichever is earlier.
3. Central Bank of India
Name of loan: Cent kalyani
This scheme is launched to benefit women entrepreneurs and
professionals. This scheme offers financial assistance for economic
pursuits in industry, agriculture and allied activities, business or
profession. The bank with network of branches spread throughout the
country welcomes women entrepreneurs to avail financial assistance.
4. United bank of India
Brings a special loan schemes to cater to all personal financial needs of
women who is either a salaried person or self employer. This scheme is
mainly for buying gold ornaments, diamonds, precious metals, consumer
durables/house hold goods etc. And also to meet expenses of wedding,
domestic trip and other personal expenses. Women eligible for this
scheme should be 18 years and above and should have an account with
bank.
5. Bharathiya Mahila Bank
Bharathiya Mahila Bank offers kitchen loan to women. Women can
borrow loans to redo their kitchen space, the place where most of their
time. The loan can be availed for Rs.50000-700000.
6. Special saving account for women
There are quite a few banks today that offer special saving accounts for
the ladies that come with added benefits like locker facilities, advisory
services at concessionalrate and added benefits of Zero balance minor
accounts etc.
7. Federal bank

Name of loan: SHC car
Federal bank provides special car loan scheme offering concessionon
interest rates on for women .The concessionalrate is 10.5% repaid in 36
months and 10.7%for period from 36-48 months, 11% for above 48
months.
8. Standard Chartered Bank
Standard Chartered Bank offers the facility of free health check up at
leading hospital once in a year. It also offers bill paying facilities and
discounts for services at salons and spas.
STATEMENTOF THE PROBLEM
In recent women are more curious about their future financial needs and
there is an increase in saving habits of women and their drastic change in
lifestyle and attitude making them more independent and them coming
forward to take financial decisions. The best and easy way to save money
is through banks. By seeing this banks provide more women centric
schemes.
Our study aims to know about the key factors that influence banking
habits of women and to understand level of awareness among them about
banking services and, also to find out the extent and level of
empowerment of women through financial inclusion.

OBJECTIVES
1. To identify the factors influencing the banking habits among women
2. To understand the level of awareness about banking facilities among women.
3. To find out the extent and level of empowerment of women through financial
Inclusion.
RESEARCHMETHODOLOGY
For any study conducting there must be need a research plan before
collecting the data. Only through a properresearch plan we can
accomplish the data collection process. Foranalysis purposethere must
need a data for study. Such data can be collected from various sources and
the study held on “banking habits among women”.
METHOD OF DATA COLLECTION
PRIMARY DATA
For primary data a questionnaire was prepared and given it to the 60
women. All respondents are bank account holders. The study was focused
on women specifically.
SECONDARYDATA
For this study secondary data was collected through various sources such
as books, magazines, websites, business journals, research thesis.
Survey

The communication approachinvolved surveying women and recording
their responses for analysis. Questionnaires were given to various women
to evaluate their banking patterns and to know their financial goals in life.
SAMPLING TECHNIQUE
Convenient random sampling technique is used here for sampling.
Sample size
60 women respondent’s were included in the sample for the study.
TOOL FOR ANALYSIS
Simple percentage method is used for analyzing the collected data.
Reducing the accumulated data to a manageable size, developing
summaries, looking for patterns which will help the objectives of the
study and applying of various statistical techniques like percentages, bar
chart, pie chart, tables etc.for analyzing the collected data effectively and
efficiently to draw sound conclusion.
LIMITATIONS
 The survey is an academic effort and it is limited to cost, time and
geographical area.
 As the data is collected from 60 respondents only, generalization to
other women is inevitable.
 As interpretation of this study is based on the assumptions that the
respondents have given correctinformation’s.
 The study is conducted in a particular area.

CHAPTER: 2
REVIEW OF LITERATURE
In the study conducted by Uppal R.K. (2010) about the topic “extent of
mobile banking in Indian industry” studies the extent of mobile banking in
Indian banking industry during2000-2007. The study concludes that
among all e-channels, ATM is the most effective while mobile banking
does not hold a strong position in public and old private sectorbut in new
private sectorbanks and foreign banks m-banking is good enough with
nearly 50 pc average branches providing m-banking services. The study
also suggests some strategies to improve m-banking services.
In the study conducted by Ayadi (1996) on the topic, “Customers
perception of service quality “concluded that female bank customers are
engaged in lesser banking activities than male customers due to lower
income. It is reported that customers' perception of service quality is very
important for managers to compete in the market Customers' perception of
service quality is strongly dependent on customers' values and beliefs that
vary from one culture to another It is found that gender affects the service
quality perception of bank customers and they show a varied response
towards different dimensions of service quality Similarly, a varied pattern

of customer satisfaction and behavioral outcomes is observed among male
and female bank customers.
NIBM (1986) in the study conducted about“All India saving and
deposits, trends and pattern” conducted a large-scale survey to study the
behavior of households and to develop appropriate marketing strategies
for deposit mobilization and found that banking is largely a habit of
literate Indians. Majority of the non-bank savers is illiterates. The level of
awareness of bank depositschemes is quite low among rural non-bank
savers. The study stresses the need for adopting appropriate marketing
strategies to penetrate untapped market for deposits.
K.V Kammath (1984) conducted a study about the ‘mechanization in
banking industry’. The study reveals that, the biggest opportunity for the
Indian banking system today is the Indian consumer demographic shift in
terms of income levels and cultural shifts in terms of life style aspiration
and changing the profile of the Indian consumer. This is and will be key
driver of economic growth going forward.
A report based on the address by Dr. Deepali Pant Joshy (2011)in the
article “gender and financial inclusion policy” , recognized that societies
which discriminate by gender trend to experience less rapid economic
growth and poverty reduction than societies which treat men and women
equally. Empowerment as an enabling process must lead to economic as
well as social transformation and to an enlargement of the choice
available to women.

Dr. Chidambaram (1996) in his study on “services marketing challenges
and strategies” suggested that banks should become technology friendly.
By investing in bank can satisfy both employees and customer.
Professionalised well trained and motivated employees will improve that
marketability of a bank.
Krishnaveni R (2006) in her study “Need for development of customer
relationship” recognize the need to develop term relationship with customer
to prosperin competitive environment. Banks have realized the need to
adopta people oriented approach as compared to solely the profit oriented
approachtowards improving customer services.
P.Ramalingam (2005) in his study “Attitude of bank towards women’”
reveals that several banks have now started offering special deposit
schemes for women with an aim to help women to overcome the fear of
managing their own wealth.
A study by Jeyarathnam about “empowerment of women through
microfinance” concluded that the conceptof empowerment is associated
with emancipation and autonomy of individuals who are economically
poorby providing with financial services and financial benefits. It can be
assumed that empowerment is in proportion to the concerted efforts of the
Government through SHGs. he study has been undertaken with objectives
like to analyze the extent and level of empowerment of women SHGs, to
make up SWOT analysis of sample SHGs respondents.
Pallavi Chavan in the evaluation study on ‘Micro Finance and Financial
Inclusion of Women’ conducted the study using secondaryand primary
data on SHGs. The primary objective of this study is to evaluate SHGs as

a means of financial inclusion of the groups/regions excluded from the
formal financial system in this connection, the study looks at the issues of
geographical spread of micro finance institutions and SHGs, access and
affordability of micro finance for women borrowers and movement of
women borrowers.
CHAPTER: 3
DATA ANALYSIS AND INTERPRETATION
Data analysis and interpretation is the process ofassigning meaning to the
collected data after analysis and arriving at conclusions from the analyzed data.
It is one among the important steps in survey process which helps to reveal the
outcome of the conducted survey. It includes classification, comparison of data
collected to understand the relationship between the various data which guide
towards better judgments. The primary data is collected from structured 60
respondents using structured questionnaire. Tables and various models of graphs
like pie charts and bar diagram are used for analysis of data collected.

RESPONDENTSPROFILE
AGE GROUP OF THE RESPONDANTS
TABLE 3.1
AGE NO. OF RESPONDENTS FRQUENCY(%)
Up to 25 years 4 6.7
26-35 years 9 15
36-45 years 20 33.3
46-55 years 17 28.3
Above 55 years 10 16.7
TOTAL 60 100
SOURCE: Primary data
CHART NO.3.1
AGE GROUP OF THE
RESPONDENTS
UPTO 25 yrs
26-35 yrs
36-45 yrs
46-55 yrs
ABOVE 55 yrs

It is clear from the above table and charts that majority of respondents fall in the
age group of 36-45 years (33.3%) followed by 28.3% falling under 46-55 years
and 16.7% and 15% under above 55 years and 26-35 years respectively. Only
6.7% respondents come under up to 25 years.
MARTIAL STATUS OF THE RESPONDENTS
TABLE 3.2
MARTIAL STATUS NO. OF RESPONDENTS FRQUENCY
(%)
Unmarried 14 23.3
Married 46 76.7
TOTAL 60 100
CHART NO.3.2
When marital status is concerned 76.7% of the respondents are married and
23.3% are unmarried
MARTIAL STATUS OF THE RESPONDENTS
Unmarried
Married

INCOME LEVEL OF THE RESPONDENTS
TABLE 3.3
INCOME NO. OF RESPONDENTS FRQUENCY(%)
Below 50,000 23 38.3
50,000-1,00,000 14 23.3
1,00,000-3,00,000 16 26.7
Above 3,00,000 7 11.7
TOTAL 60 100
CHART NO.3.3
About 23% of the respondents are from the income level 50,000-1, 00,000.
26.7% of the respondents fall in the income level 1, 00,000-3, 00,000. It is also
found that 38.3% of the respondents come under below 50,000which constitute
the majority and 11.7 constitute the least percentage.
INCOME LEVEL OF THE RESPONDENTS
Below 50,000
50,000-1,00,000
1,00,000-3,00,000
Above 3,00,000

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
TABLE 3.4
QUALIFICATION NO. OF RESPONDENTS FRQUENCY(%)
Schoollevel 19 31.7
Graduate 26 43.3
Postgraduate 9 15
professional 6 10
TOTAL 60 100
CHART NO.3.4
Out of the total respondents taken for the study 43.3% are graduates and 15% of
the respondents are postgraduate. It is also found that 10% of the respondents
are professional which is the least and 31.7% only have high school
qualification.
EDUCATIONAL QUALIFICATION OF THE
RESPONDENTS
School level
Graduate
Postgraduate
professional

OCCUPATION OF THE RESPONDENTS
TABLE 3.5
OCCUPATION NO. OF RESPONDENTS FRQUENCY(%)
Student 5 13.3
Housewife 20 33.3
Employed 14 23.3
Self employed 10 16.7
Retired 8 13.4
TOTAL 60 100
CHART NO.3.5
From the table it shows 33% of women are housewife and 23% are employed
and also there is 16.7% self employed women. Retired and students are about
13% which is the least two of the total respondents selected.
OCCUPATION OF THE RESPONDENTS
Student
Housewife
Employed
Self employed
Retired

FAMILY SIZE OF THE RESPONDENTS
TABLE 3.6
FAMILY SIZE NO. OF RESPONDENTS FRQUENCY(%)
1 3 5
2 10 16.7
3 22 36.7
4 and above 25 41.7
TOTAL 60 100
CHART NO.3.6
It is clear from the table that majority of respondents have a family size more
than 4 i.e. 41.7% and 36.7% has 3 members in their family. There is about 16%
with family of 2 people and the least i.e. 5% of the respondents has only one
member.
FAMILY SIZE OF THE RESPONDENTS
1
2
3
4 and above

RESPONDENTSBANK
TABLE 3.7
BANK FREQUENCY FREQUENCY(%)
SBI and associate banks 34 44.7
SIB 20 26.4
HDFC 8 10.5
Other 14 18.4
TOTAL 76 100
CHART NO.3.7
The data collected reveals that 44.7% of respondents prefer State Bank of India
and its associate banks and 26.45 of the respondents prefer SIB. HDFC bank is
preferred by about 10% and remaining 18.4% of the respondents prefer various
other banks.
RESPONDENTS BANK
SBI and associate banks
Sib
HDFC
Other

TYPES OF ACCOUNT OWNED BYTHE RESPONDENTS
TABLE 3.8
ACCOUNT FREQUENCY FREQUENCY(%)
Saving account 51 75
Current account 8 11.8
Fixed deposit account 9 13.2
Total 68 100
CHART NO.3.8
Majority of the respondents under the study owns a saving account (75%) and
only 11.8% and 13.2% of the total respondents have current and fixed deposits
accounts respectively. Some of the respondents have more than one type of
account.
TYPES OF ACCOUNT OWNED BY THE RESPONDENTS
SAVING ACCOUNT
CURRENT ACCOUNT
FIXED DEPOIST ACCOUNT

DURATION OF OWNING THE ACCOUNT BY THE RESPONDENTS
TABLE 3.9
DURATION NO. OF RESPONDENTS FRQUENCY(%)
Less than 2years 15 25
2-6 years 14 23.3
6-15 years 18 30
Above 15 years 13 21.7
TOTAL 60 100
CHART NO.3.9
From the table it is clear that 30% of the respondents comes under the category
6-15 years which is the maximum and category 2-6 years, Less than 2years and
above 15 years have a percentage of 23.3%, 25% and 21.67 respectively.
DURATION OF OWNING THE ACCOUNT BY THE
RESPONDENTS
Less than 2years
2-6 years
6-15 years
Above 15 years

TABLE 3.10
FREQUENCYOF USAGE OF BANKING SERVICES
USAGE NO. OF RESPONDENTS FRQUENCY(%)
Daily 5 8.3
Weekly 10 16.7
Monthly 37 61.7
When needed 8 13.3
TOTAL 60 100
CHART NO.3.10
It is inferred from table frequency of usage of banking services that out of the
total respondents taken for the study, 61% of the respondents use the services
monthly where as only 8.3% of the total respondents use the service daily.16.7%
of the respondentuse the service weekly and 13.3% uses when required by
them.
FREQUENCY OF USAGE OF BANKING SERVICES
Daily
Weekly
Monthly
When needed

TABLE 3.11
SOURCES OF AWARNESS OF BANKING FACALITIES
SOURCE NO. OF RESPONDENTS FRQUENCY(%)
Friends and relatives 20 33.3
Bank officials 17 28.3
Advertisements 18 30
Others 5 8.4
TOTAL 60 100
CHART NO.3.11
It is inferred from table bank related information that out of the total respondents
taken for the study, sourceof awareness of 33.3% of respondents is from Friends
and relatives and about 30% is from adveretisments.28.3% of total 60
respondents are from bank agents and only negligible 8.4% is from other source.
SOURCES OFAWARNESS OF BANKING FACALITIES
Friends and relatives
Bank officials
Advertisements
Others

USAGE OF BANKING FACILITIES
TABLE 3.12
PARTICULARS FREQUENCY PERCENTAGE
Deposits 16 12.8
Loan 23 18.4
Transfer of fund 13 10.4
ATM 43 34.4
Card facilities(not ATM) 7 5.6
Locker facility 15 12
Other 8 6.4
TOTAL 125 100
Source: Primary data
CHART NO.3.12
Most frequently using banking facility by respondents are ATM(34.4%)
where as 18.4% of them use loan facility, followed by 12.8% for
depositing,12% for locker facility,10.4% for transfer of funds.
ATM LOAN DEPOSIT LOCKER
FACILITY
TRANSFER
OF FUNDS
OTHER CARD
FACILITIES
0
10
20
30
40
50
USAGE OF BANKING FACILITIES

REASON FOR USING BANKING SERVICES
TABLE 3.13
Safety and security 24 26.1
Making payments 17 18.5
To get LPG subsidy 22 24
Future contingencies 20 21.7
Other 9 9.7
TOTAL 92 100
CHART 3.13
Above 25% of respondents use banking services becauseof its safety and
security, whereas 24%of respondents visit bank to get LPG subsidy. Formeeting
future contingencies 21% use banking facility, whereas 18.5% visit bank for
making payments.9.7% becauseof other reasons.
0
5
10
15
20
25
30
REASON FOR USING BANKING SERVICE

PROBLEMS FACED WHILE AVAILING THE SERVICES
TABLE 3.14
Lack of awareness 28 36.8
Hidden cost 8 10.5
Poorcustomer service 22 28.9
Delay in service 14 18.4
Other 4 5.4
Total 100
CHART 3.14
Major problem face by women while availing the service is lack of awareness
about various facilities i.e. about 37% ,followed by poorcustomer service i.e.
28.9%, whereas other problems respondents faces are about 18.4%and 10.5%
are due to delay in service and hidden costinvolved respectively.
0
5
10
15
20
25
30
35
40
Lack of
awareness
Hidden cost Poor customer
service
Delay in service Other
PROBLEMS FACED WHILEAVAILING THESERVICES

SATISFACTION LEVEL AMONG RESPONDENTS
TABLE 3.15
Yes 45 75
No 15 25
Total 60 100
CHART 3.15
75% respondents are satisfied with banking facilities, whereas 25% is not
satisfied with banking facilities.
0
5
10
15
20
25
30
35
40
45
YES
NO
SATISFACTION LEVEL AMONG RESPONDENTS

CHAPTER: 4
FINDINGS
 From the analysis it is found that the banking habits of respondents are
associated with socio economic factors like age, sex, income, education
etc.
 Among60 respondents studied that majority of respondents fall in the age
group of 36-45 years (33.3%) followed by 28.3% falling under 46-55
years and 16.7% and 15% under above 55 years and 26-35 years
respectively. Only 6.7% respondents come under up to 25 years.
 38.3% of the respondents come under below 50,000which constitute the
majority.
 Majority of the respondents are married (76%).
 Out of the total respondents taken for the study 43.3% of the respondents
are graduates and 15% of the respondents are postgraduate. It is also
found that 10% of the respondents are professional which is the least and
31.7% only have high schoolqualification.
 33% of women respondents are housewife and 23% are employed and
also there is 16.7% self employed women. Retired and students are about
13% which is the least two of the total respondents selected.
 Majority of respondents have a family size more than 4(41.7%) and
36.7% has 3 members in their family. There is about 16% with family of 2
people and the least i.e. 5% of the respondents has only one member.
 The data collected reveals that 44.7% of respondents prefer State Bank of
India and its associate banks and 26.45 of the respondents prefer SIB.
HDFC bank is preferred by about 10% and remaining 18.4% of the
respondents prefer various other banks.

 30% of the respondents owned bank account from 6 to 15 years back. And
25% of them had an account from less than 2 years back.21.6%of them
owns from more than 15 years back.
 Majority of the respondents under the study owns a saving account (75%)
and only 11.8% and 13.2% of the total respondents have current and fixed
deposits accounts respectively. Some of the respondents have more than
one type of account.
 Majority of the respondents had monthly banking habits (60.67%).
 Out of the total respondents taken for the study, sourceof awareness of
33.3% of respondents is from Friends and relatives and about 30% is from
adveretisments.28.3% of total 60 respondents are from bank agents and
only negligible 8.4% is from other source.
 Most frequently using banking facility by respondents are ATM(34.4)
where as 18.4% of them use loan facility, followed by 12.8% for
depositing,12% for locker facility,10.4% for transfer of funds.
 Delay in service is the major problem faced by women respondents in
availing the service (36.1%) followed by 27.8% says about lack of
awareness, poorcustomer relationship (16.7%).
 Above 25% use banking services becauseof its safety and security.
Whereas 24%of respondents visit bank to get LPG subsidy. For meeting
future contingencies 21% use banking facility. Whereas 18.5% visit bank
for making payments.9.7% because of other reasons.
 Majority of the respondents are satisfied with banking facilities (75%).
remaining 25% is dissatisfied with banking facilities.

SUGGESTIONS
 The bank and NGOs can educate the people both on the ways of meeting
their financial objectives through financial protection and wealth creation.
 It would be beneficial and convenient for the women if banks create
awareness about available banking services and its products.
 GOVT shall motivate the banks for conducting financial guidance by
promoting funds or subsidies for programs.
 It is beneficial helps to earn goodwill to bank, if it motivate and inculcate
the entrepreneurship qualities in women.
 The grievances should be handled with due care and in friendly manner.
 Efforts should be made to study the causes of financial exclusion and
design strategies to ensure financial inclusion of the poorand
disadvantaged.

CONCLUSION
The BANKING sector in India has becomestronger in terms of capital and the
number of customers. It has becomeglobally competitive and diverse aiming at
providing better services to its customer. Most of the customers are aware of few
Personal banking products like Home Loan, Savings Account, Education loan
and they are not aware of products like Loan against Shares & Debentures, Loan
against Mortgage of Property and various other innovative banking facilities.
For issues where overall confidence is high but significant proportions
of respondents reported behavior that could not be said to be
financially literate, therefore financial education initiatives have been
gaining momentum recently; policymakers now see a stronger rationale to build
financial education into high schooland college curricula, and seek greater
participation from the private sector in this endeavor.

BIBLIOGRAPHY
 Jagroop Singh , basics of banking and insurance, kalyani
publication.
 The Indian banker, Volume-2, Issue-5, Page no.20
 Southern Economists, Volume-53, November-15. Page no.27
 Journal for Accounting and Finance, Voulme-26,Page no.2
 www.womenworldbanking.org
 www.worldbank.org
 https://www.imf.org

APPENDIX
QUESTIONNAIRE
1. Name :
2. Age :
Below 30 years 31 – 40 years
41 -60 years Above 60 years
3. Marital status
Single Married
4. Educational qualification
HSE and below Graduate
Postgraduate Professional
5. Occupation
Professional Self employed
Salaried Retired
Homemaker
6. Annual income
Below 1 Lakhs 1 – 3 Lakhs
3 – 5 Lakhs Above 5 Lakhs
7. Number of dependents
One Two
Three Four and above

8. In which bank you have account?
-----------------------------
9. What type of account you own?
Saving account Current account
Fixed deposit account
10.For how long do you have your bank account?
Less than 5 years 6 – 10 years
10 -20 years More than 20 years
11.What is your frequency of usage of banking facilities?
Daily Weekly
Monthly Yearly
12.Whom do you approachto know about banking services?
Friends Relatives
Colleagues Neighbors
Other
13.Why do you go for bank?
To deposit To take loan
To get a demand draft To transfer fund
Other
14.What motivate you to go to a bank?
Safety of funds Future contingencies
Make payments Other

15.Indicate your level of awareness and services availed?
16.Problems faced by you in availing banking services?
Lack of awareness Poorproximity to bank
Hidden cost Autocratic behavior
Poortime management
17.Do you think banking services need growth?
Yes No
18.If ‘yes’ specify?
--------------------------------
Thank you for your participation
BANKING
FACILITIES
AWAREN
ESS
USAGE
1.Online banking
services
2.Tax collection
3.Pension payment
4.Education loan
5.Investment advise
6.Housing loan
7.Insurance products
8.Mobile banking
services
9.ATM
10.Card facilities
11.Locker facility

Banking

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