Without Planning - Failure is a Complete Surprise The document discusses the importance of business planning and reasons why businesses fail without planning. It provides a list of excuses for not having a written plan and the top 10 reasons for business failure. The document then outlines the top 7 uses of a business plan and essential elements that should be included in a business plan such as the idea, market, operations, financials, and supporters. It provides guidance on how to structure a business plan and set objectives. The overall message is that planning is important for business success while failure to plan can result in unexpected failure.