This document discusses client-oriented sales and principles for surpassing customer expectations. It emphasizes the importance of understanding customer expectations, which are deeper than requirements, through communication and previous experience. Different models for client engagement are presented, including fixed cost, time and materials, and dedicated team approaches. For each, the levels of communication, expectations, and time zone influence are outlined. The key takeaways are that sales are involved in many areas, understanding client expectations is important, and transparent communication is essential.