The document presents a mobile app called "Sleeping Hourly" that allows users to schedule sleep times and wakes them up as scheduled to help with sleep disorders, studying, or work. It proposes charging $100 per hour of scheduled sleep and generating revenue through in-app purchases, ads, and marketing. However, an alarming part of the business goals suggests adding a "death wish" function to help users die at their chosen time, which would be unethical.

1. Sleeping Hourly
Presentation by: IRFAN SHEIKH

2. Sleep deprivation

3. Problem
• It causes depression
• Gain Weight
• Decreased concentration
• Serious health problems

4. Sleeping Hourly
Sleeping hourly will help you sleep at
anytime anywhere.

5. How
• A mobile app where you mention the time span in
which you want to sleep and it will make you sleep
and wake you up at that particular time

6. Target Audience
• Students
• Professionals
• People with sleep disorders
• Older people

7. Business Model
This app will charge $100 per 60 minutes of sleep

8. Business Goals
We will extend this application and add a functionality of death wish. The app
will help you in dying at exact time when you want to die.let say if you want to
die after 50 years it will make you do that

9. Product Mix
Product: A mobile AppMOBILE APP
Place: APPSTORE AND GOOGLE PLAY
Price: IN APP PURCHASES
Promotion SOCIAL MEDIA/BLOG/EMAIL/VIDEO

10. Promotion
• Blog
• Social Media
• Mobile Ads
• Video Ads
• Email Marketing
• SEO