These slides are created by Shivashree, IMSEC Ghaziabad, during a marketing internship by Professor Sameer Mathur, IIM LUCKNOW.

1. MARKETING
PLAN FOR
OMNISCIENT APP

4. Today there is not even a single app which give you
word meanings immediately. What you have to do is you
have to leave whatever you are doing either listening or
reading and then open a word meaning app or a
dictionary and find the meaning. Isn’t it tedious?

5. • Wouldn’t it be nice that you just press on the
word and you get the meaning? Wouldn’t it be
nice that you can ask anything and get a one
word answer for it without wasting your time on
theories? This app omniscient has been made for
all the above stated reasons. Lets take you to it.

6. So what is
the
situation
for this
app in the
present
scenario?

8. • It also aims on giving one word but most
appropriate answers to the questions which
can be asked in the app.
• The users have to type their question after ‘
what it is called’ and press search.
This company aims on providing meaning of
the words just by clicking on the word. This
function works when the user is using some
other app.

10. • It can work with every
platform suchas
WhatsApp, Facebook,
pdfs etc.
• It gives answers in less
than 2seconds.
• A game can also be
invented on this strategy.
•Other apps can also start
these features.
•People are generally not
interested in increasing
their knowledge.
•Other apps are more
recognized.

12. The major competitors are:
• Dictionary.com
• Merriam Websterdictionary
• PocketThesaurus
• Google search

15. TARGET
CUSTOMERS

16. FOR
KIDS
FOR
STUDENTS
FOR
ADULTS
FOR
WORKING
PEOPLE
FOR OLD
PEOPLE
NOT FOR
THEM

17. THE GOAL OF THE COMPANY IS TO
INCREASE THE REVENUE EVERYYEAR
BY $2 MILLION .

19. markets
Customers:
• Students
• Adults
• Old people
• Mostly literates or
Targetwho are eager to
learn.
Collaborators:
• Experts in various
fields.
• Polyglots
• Advertisers
• Thesaurus.
Competitors:
•Major dictionary
apps.
•Thesaurus apps.
•fteneral
knowledge apps
Context:
• People of different
regions use it at
different times.
• Some use it at Night,
some in noon or
breakfast.

21. Customers will not have the fear of asking questions.
They don’t have to fumble through sites to get the
answer. They can even discuss the queries.

22. Collaborator
value:
• Collaborators will be
able to share their
knowledge and gain
recognition.
• They will get a
significant amount from
company’s success.

24. In this version
a person can
search any
word just by
clicking on
that word if
the app is
running in the
background.
If the person is
using the app he
just have to enter
his query after the
sentence ‘what it
is called’ and
press search and
he will get one
word answer.

25. In this a person can
access thesaurus and
pronunciation feature
along with the meanings
and that too in many
languages.
He will be able to
access examples
and information
regarding the
query.
He can also contact some of the
knowledgeable people regarding their
query and click the picture of a word to
find its meaning.

26. q?
This is the logo of this company

27. Know Anything Anywhere

28. $5 only is
the price for
premium
subscription.

30. To customers:
• Customer can use portions of major sections of the premium version just by
referring the apps to others.
• Customers can also get the trial version of premium pack.
To collaborators
• Collaborators will gain recognition.
• They will the part of company’s success.
• They might even get the stakes of the company.
To company
• Company also gains recognition.
• It gets success and revenue.
• It is seen as the major competitor in the particular field.

34. It can be distributed
through google play,
apple store, app
store.

36. • Hire software engineers.
• Design the app.
• Consult various experts.
• Remove the bugs and
increase efficiency.

37. • A team of
engineers for app
developing, bug
fixing and
innovating new
features.
• A team of
managers for
marketing the
app and
advertising for it.

38. CONTACTING
ANGEL
INVESTORS
CONTACTING
EXPERTS OF
DIFFERENT
FIELDS
SETTING
UP AN APP
DECIDE
THE
PRICING
ADVERTISING

41. disclaimer
These slides are created by Shivashree,
IMSEC Ghaziabad, during a marketing
internship by Professor Sameer Mathur,
IIM LUCKNOW.