Wired Concept is an Internet group in the UAE that was founded in 2011. They launched their first website, Hit The Deals, in December 2011, which offers daily discount deals and is now the 3rd largest daily deals site in the region. Wired Concept has since launched additional websites and has plans for more websites focused on pets, greeting cards, and destinations. Hit The Deals attracts over 396,000 unique visitors per month who are predominantly young professionals looking for experiences and deals.