In this webinar, hosted by Paradym's Marketing Director Josh Cantrell, you will learn 15 strategies real estate agents can use to build an audience, engage them, and make sales with social media.

1. Winning Strategies
How real estate agents can build,
engage, and sell on social media
Presented by: Josh Cantrell

2. Presenting Today...
Josh Cantrell
Marketing Director
Paradym

3. What is Paradym?
Real Estate Marketing Simplified

4. Social Media

5. ● Why Social Media?
● Possible Social Goals
● 15 Proven Success Strategies
● Free Gift
Today’s Agenda

6. Pop Quiz!
How comfortable are you with social media?

7. Why Social Media?
71%
more likely if
referred via
social
Source: Hubspot
9%
of realtors use
social to market
listings
72%
of all US
adults are on
Facebook
By the Numbers

8. Audience Poll
What are your social media goals?

9. Other Benefits of Social Media
● Expand your sphere of influence
● Build your personal brand / stature in your
community
● Maintain relationships with past clients
● Professional networking
● Generate leads
● Support other agents on your team
● Have fun

10. The Key to Social Success
1. Build an audience
2. Engage your audience

11. 15 Strategies to Build, Engage,
and Sell on Social Media

12. Build an Audience

13. # 1 Offline Meets Online
Turn every interaction into an
opportunity to grow your network.

14. #2 Connect Your Contacts

15. # 3 “Like” Other Businesses
Local restaurants, businesses,
organizations, schools, and others in
your sphere of influence.

16. #4 Host A Giveaway/Contest
Incentivize social sharing

17. # 5 Pay for Likes
Run Facebook “Page Like” ads

18. #6 Use (Local) Hashtags
Hashtags are ways of keeping conversations
together and in a stream.

19. Engage Your Audience

20. Effective Engagement
● Think: You are a person first, a realtor second.
● Create Interesting, Entertaining, and Helpful
Content
“OPEN HOUSE! Stop by
on November 15th to see
the hottest listing in East
Town.”
“Love using recipes from
my grandmother’s
cookbook!”
“Check out these home
staging tips from the
pros:
http://bit.ly/1DIZooL”

21. #7 Use Your Blog
Your blog is the hub of your content marketing
machine.

22. #8 Become the Digital Mayor
● Own a neighborhood/area. Get specific.
● Tell stories about that neighborhood.
● Show people what's going on in that neighborhood.

23. Linkedin allows you to write articles
that appear in your contacts' inboxes.
#9 Publish LinkedIn Articles

24. #10 Focus
Hone in on 2-3 platforms for best use
of your time.

25. #11 Automate
Buffer and SAM

26. Sell to Your Audience

27. ::Important::
Social Media is NOT a vending
machine.

28. #12 Host a LIVE Open House Online
Create a Facebook Event and invite all your
friends and contacts.
Host on Facebook LIVE via your smartphone

29. #13 Advertise
● Really great targeting
● Cheap
● Anyone can do it

30. #14 Call to Action

31. #15 Commitment
● Commit to adding value on social.
● Create content.
● Explore features to differentiate yourself.

32. Q&A

33. Free Gift

34. Josh Cantrell
jcantrell@paradym.com