The document provides tips for public media organizations on hosting in-person events to serve audiences and generate revenue. It suggests establishing goals and a budget, understanding audience demographics and interests, using ticketing, memberships and sponsors to make money, partnering with other organizations, maximizing existing resources, promoting events through their own media platforms, creating live and archived content, gathering feedback after events, and acknowledging that failures will happen. The document ends with contact information for the presenters to field questions.

1. How ‘In Real Life’ Events Can
Serve Your Audience and Keep
the Lights On
#ona14events

2. Olivia Allen-Price
KQED Public Radio and Television, @oallenprice

3. Chad Graham
Republic Media, @chadgraham2

4. Brenda Williams-Butts
New York Public Radio, @bwilliamsbutts

5. Find Your Purpose
(and your budget)
● Goals
● Measuring success
● Budget

6. Know Your Audience
● Topics of interest
● Demographics

7. Make Money
● Ticketing
● Membership
● Sponsors

8. Get Buddies
● Partners, Sponsors
● Working on trade
● Volunteers

9. Reimagine Resources
● Talent
● Property
● Marketing materials

10. Get Loud
● Promotional plan
● Use your media
● Overcommunicate

11. Create Content
● Stream and archive
● Stories
● Live coverage
● Behind-the-scenes

12. Follow Up
● Recap
● Feedback
● Conversion

13. #Fail

14. Questions?
Olivia Allen-Price, @oallenprice
Chad Graham, @chadgraham2
Brenda Williams-Butts, @bwilliamsbutts